Randa Rwaished
Business Lead
Dubai
Summary
If I were to describe myself from a career perspective I would say I'm a fighter, always hungry for more, and will never settle for anything less than the best. With that said, I am nowhere near perfection yet nothing excites more than a challenge. I can never see myself stuck into a routine or even achieving the same target. I crave new experiences & learnings but most importantly I love making a difference wherever I happen to be.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Business Lead
VML
11.2023 - Current
- Collaborated closely with strategists and creatives to address diverse briefs, ranging from tactical initiatives, activation platforms, brand campaigns and many others.
- Managed extensive post-production shoots, overseeing 60+ edits within a single campaign.
- Conducted market visits to analyze competitive landscape and refine campaign strategies accordingly.
- Worked closely with account executives to ensure seamless project execution.
- Implemented internal and external trackers to enhance workflow efficiency for creative teams and clients.
- Partnered with the CEO and Business Director to gain a broader business perspective, evaluating effectiveness and alignment towards strategic goals.
Account Director
MindSpace
08.2021 - 11.2023
- Manage a team and help shape them into the future leaders of the business
- Nurture & develop the skill sets of the respective reportees
- Actively propose solutions and tools to help improve & strengthen all concerned departments (CS, Strategy, Creative & Production)
- Aligning on annual targets and ensuring all are met
- Expand the business within different verticals (TVC, social, packaging, shopper, & activations)
- Constantly grow the business (contributed to quadrupling the business in 2020)
- Ensure the best creative outcome (Pepsico won the 2020 UCL Best Instore executions - Internal Global Reward)
- Leverage solid client relationships and transform them into more of a partnership
- Seeking new opportunities within existing accounts as well as new ones.
Senior Account Manager
MindSpace
- Manage multiple brands across different markets (UAE & KSA)
- Actively grow the account/bringing in new business
- Work closely with both the creative & production team to ensure smooth & successful campaigns
- Strengthen existing client relationships & building new ones
- Challenging clients & convincing them to push it further with every campaign.
Account Manager
MindSpace
- Proven success at building, managing, and growing a multitude of relationships with a variety of personalities, clients and suppliers
- Consulting clients on their campaign requirements and objectives
- Work seamlessly with the client to execute activations with a regional focus
- Extremely proficient in planning and executing experiential marketing campaigns
- Manage the client's budget, whilst maintaining attractive profit margins for the agency
- Competently lead and proactively contribute to the briefing process of the creative team, to ensure they have the relevant information and materials to deliver the best results.
Senior Account Executive
MindSpace
- Responsible for day to day project updates and weekly deliverables
- Manage 3rd party suppliers for sampling activations, production, and augmented reality experiences
- Prepare creative, design & production briefs for on-ground activations, packaging innovations, in-store collaterals, and category management
- Work closely with the production team to produce & implement all in-store activations/ POS solutions/ category takeover/event sponsorship and cinema activations
- Responsible for all financial documentations and billings.
Account Executive
Geometry Global
- Responsible for day to day campaign updates and weekly deliverables
- Align with the creative and design team on all project requirements
- Work closely with production agencies to finalize campaign visuals for launch
- Responsible for following up and ensuring all POs per campaign are in place before date of launch
- Share creative work to clients for approvals/modifications
- Arrange and attend weekly status meetings with clients.
Education
Mass Communication (Advertising) -
American University of Sharjah
06.2015
Skills
Team player
Fast learner
Communication & presentation skills
Product Launches
Account relationship management
Timeline
Business Lead
VML
11.2023 - Current
Account Director
MindSpace
08.2021 - 11.2023
Senior Account Manager
MindSpace
Account Manager
MindSpace
Senior Account Executive
MindSpace
Account Executive
Geometry Global
Mass Communication (Advertising) -
American University of Sharjah
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