Rania Driba

Jan 2026 – Present- Emaar Head office -Senior Manager Corporate Brand Growth( Events & Sponsorships)

• Develop and execute corporate brand growth and global events strategies across Emaar’s portfolio, strengthening international brand positioning and visibility.
• Lead planning and execution of large-scale corporate brand initiatives and flagship activations, including Burj Khalifa Downtown Dubai New Year’s Eve celebrations , Dubai Mall Fashion Festival,Emaar Polo Cup, Make it in the Emirates exhibition, 1 Billion Followers Summit, Dubai World Cup..
• Manage the brand initiatives budget, optimizing investment across projects and ensuring cost-efficient delivery.
• Work closely with internal teams ( corporate Marketing, Communications, corporate Legal,Finance, Procurement) to ensure alignment across brand and event initiatives.
• Coordinate with Global event agencies, production vendors, media, Government entities, and strategic partners to deliver large-scale brand experiences.
• Monitor KPIs and ROI for brand activations, providing strategic reporting to senior leadership.

March 2023 -Jan 2026 -Emaar Hospitality Group Sales & Partnerships Manager

• Led strategic partnerships and sponsorship initiatives across 15+ hospitality assets, including Armani Hotel Dubai, Address Hotels + Resorts, Palace Hotels, Vida Hotels, Dubai Polo Club, Emaar Golf Clubs, and VEO Fitness Clubs.
• Generated sponsorship revenue through partnerships with luxury brands, airlines, banks, and lifestyle companies.
• Developed corporate and event partnerships with DMCs, concierge companies, and international corporate clients.
• Built tailored sponsorship proposals and partnership packages aligned with brand objectives.
• Applied critical thinking to analyse problems, evaluate solutions and select best decisions.

• Strengthened relationships with Government, local and international corporate clients, Travel agencies, DMCs and event companies.
• Coordinated with department heads, enabling clear communication flow.
• Managed team schedules and deadlines for optimised productivity.
• Enhanced operational efficiency by refining standard operating procedures.
• Supervised staff training programs, enhancing professional development opportunities.
• Led the development of strategic plans to drive business growth.
• Created a productive work environment by fostering positive team dynamics.

• Managed government, corporate, social, and luxury private events.
• Oversaw team management, budgets, and operational planning for the events department.
• Delivered high-profile international events including the Globe Soccer Awards (1B+ online viewers).
• Streamlined communication protocols for clear and efficient exchanges.

• Developed the social events segment, achieving 100%+ year-on-year revenue growth.
• Managed departmental budgets, forecasts, and reporting.
• Secured repeat business with excellent account management skills.
• Generated leads through networking at industry events.
• Maintained up-to-date knowledge of industry trends for competitive advantage.

• Developed new business and increased event and groups/MICE conversion rates.
• Managed multi-department event planning and execution.

• Supervised banquet operations ensuring luxury service standards.
• Conducted pre-event briefings for team members to ensure clarity in roles and responsibilities.
• Ordered necessary supplies in advance to avoid any shortages during events.

• Managed event logistics and client relationship management.
• Negotiated favourable contracts for maximised profit margins.