RANIA OSMAN M.ALI
Abu Dhabi
Summary
Organized sales & Marketing Professional with more than 7 years of Sales & Marketing experience. Expert with extensive knowledge of Lubricants industry procedures. Proven leader ready to make hard decisions and counsel companies to long-term success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Market Development Supervisor
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
02.2021 - Current
- Developing and implementing effective marketing strategies and objectives
- Create and manage the marketing budget, optimizing allocation to various channels for maximum return on investment
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Monitor and analyze product performance metrics, user feedback, and market trends to identify areas for improvement, feature enhancements, and potential upsell opportunities
- Conduct market research and competitive analysis to identify trends, insights, and opportunities for marketing campaigns and product positioning
- Coordinate and support the production of marketing materials, such as brochures, flyers, videos, and other collateral
- Work closely with the sales team to ensure marketing efforts support lead generation and sales goals
- Collaborate with external partners, agencies, and vendors to execute marketing initiatives and ensure brand consistency.
Sales & Marketing Coordinator
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
03.2017 - 01.2021
- Assist forecasts for all assigned processes with help of various statistical forecasting norms and business intelligence
- Design new metrics and prepare daily, weekly & monthly reports to monitor forecast accurately and analyze all sales trends
- Evaluate the Sales Process and Forecast Patterns using Marketing Intelligence Molding
- Preparing, monitoring the performance of sales Rep
- Assessed against monthly sales goals
- Providing Customer service and sales support to Internal & external customers
- Maintaining, updating & analysis database regularly
- Assisting in the implementation of sales plan and follow-up
- Work with sales teams to create targeting models that will increase sales efficiency and productivity
- Handled the tasks of preparing quotations & orders for different products
- Coordinate between The Sales Department & other Departments.
Sales Coordinator
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
03.2011 - 02.2017
- · Support the sales operations team in executing and coordinating sales activities and processes.
- · Assisting in the implementation of sales plan and follow-up.
- · Assist in managing and maintaining the CRM system, ensuring accurate and up-to-date customer and sales data.
- · Collaborate with the sales team to ensure timely and accurate order processing, including order entry, invoicing, and tracking.
- · Generate and analyze sales reports, providing insights on key performance indicators and trends.
- · Assist in managing sales territories and assignments, ensuring proper coverage and alignment. Coordinate with internal teams, such as marketing, finance, and operations, to facilitate seamless communication and execution of sales initiatives.
- · Provide administrative support to the sales team, including scheduling meetings, preparing documents, and handling inquiries.
- · Help maintain sales documentation, including contracts, pricing information, and sales collateral. Support the onboarding and training of new sales team members on sales processes, tools, and systems.
- · Assist in identifying process improvement opportunities to enhance sales operations efficiency and effectiveness.
Assistant Plant Manager
FUCHS Lubricants- Sudan, Petrobash M. A. Co. Ltd
04.2008 - 02.2011
- Prepare production reports of packing materials and determine the utilization rate
- Coordinate the plant in-house training program, Receive Emails of Job applications, Sort-out CVs according to the major & the job applied for and schedule interviews
- Using various computer packages - Word, Excel, and PowerPoint
- Preparing and distributing papers and documents for meetings.
Education
MBA - Marketing
Sudan Intentional University
Chemical Engineering
Alneelin University
Skills
- Active learner , effective communicator
- Multi-task effectively
- Prioritize independently and meet tight deadlines at all costs
- Problem-Solving
- Attention to Details
- Data Analysis
- Sales Operations
- Product Management
- Marketing Campaign
Certification
- Cambridge International College Diploma sales management & marketing _ Feb 2012
- The International Register of Certificated Auditors (IRCA)Certified Internal QMS auditor (Based on ISO 9001:2008) l May 2013
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Market Development Supervisor
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
02.2021 - Current
Sales & Marketing Coordinator
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
03.2017 - 01.2021
Sales Coordinator
FUCHS Lubricants, Sudan, Petrobash M. A. Co. Ltd
03.2011 - 02.2017
Assistant Plant Manager
FUCHS Lubricants- Sudan, Petrobash M. A. Co. Ltd
04.2008 - 02.2011
MBA - Marketing
Sudan Intentional University
Chemical Engineering
Alneelin University
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