Trusted Advisor to C-Suite | Operational Excellence | Executive Office Leadership
Dynamic and resilient Senior Executive Assistant and Office Manager with over 20 years of experience supporting Presidents, Managing Directors, CEOs, COOs, and Board Members across global organizations. I bring a rare blend of executive support, operations leadership, financial acumen, and cross-functional coordination - enabling senior leaders to focus on strategic priorities while I ensuring seamless operational execution. Extensive experience across divers sectors: Technology Services, Hospitality, Tourism, Oil & Gas, and Investment, with strong knowledge of corporate governance, policies and Middle East Business Culture. Fluent in Arabic, English, and French, with a strong record of delivering high-impact executive operations and premium stakeholder engagement.
Overview
23
years of professional experience
Work History
Hilton Services Limited
Manager - Development Support MEA
01.2025 - Current
Job overview
Manage RFPs received from third-party consultants on behalf of owners, preparing tailored brand proposal presentations.
Oversee NDAs and collaborate closely with the Legal department as needed.
Handle Letters of Intent (LOI) and Expressions of Interest (EOI), ensuring appropriate responses following initial feasibility assessments.
Initiate and track Area Program Requests and Feasibility & Investment Analyses to support development opportunities.
Prepare and issue Letter Of Understanding - LOU to advance discussions toward finalizing management agreements.
Conduct Due Diligence and Enhanced Due Diligence according to CPI Index & Country Score List standards.
Prepare Deal Approval submissions ( Stage 1 and 2) and coordinate Pre-opening budget requests.
Manage Project Payment Schedules and Aging Reports to ensure financial accuracy and timely processing.
Collaborate with the Communications team on BIO updates for senior leaders and key owners.
Coordinate high-level owner bookings and event logistics.
Provide comprehensive executive support to the Chief Development Officer, including diary, travel, expenses, and office correspondence management.
Track and execute action items from quarterly executive meetings, ensuring timely completion.
Achievements
Planned executed three MEA Development offsite Meetings.
Partnership with Europe Owners team to improve Owners Data Health - introducing new process to identify gaps and keep the database accuracy.
Supported the successful delivery of MEA Connect, a flagship event for MEA Owners attended by senior stakeholders.
VMware by Broadcom
Dubai, UAE
Office Manager & Executive Assistance to Managing Director
08.2021 - 04.2024
Job overview
Handled all legal matters for the VMware office, including lease renewals, trade licenses, and compliance, ensuring alignment with regulatory requirements.
Provided full executive support to the Managing Director, including diary, contacts, and travel management, ensuring efficient scheduling and expense control.
Managed the VMware Dubai Source Page, maintaining up-to-date office announcements and resources.
Led company-wide events, Town Halls, conferences, social events, team outings, ensuring flawless execution.
Played an integral role in the Crisis Management Team, reviewing and updating emergency procedures for the Dubai office.
Managed sustainability reports by collecting, analyzing, and uploading records to ensure accurate and timely reporting of performance metrics.
Achievements
Awarded SEMEA Leadership and Project Management Award for excellence in cross-functional team collaboration.
Collaborated closely with Mobility team for planning, announcements, and implementation.
Owned & Executed key office transformation initiatives & modernization projects including: Office Refurbishment and Employee Workspace Upgrade, Launched Digital Visitor System: Purchases, Technical implementation, Announcements, Digital Lockers for Employees: Installation, Programming & Troubleshooting. Connected Workplace and Digital Seat Reservation System.
Led Diversity, Equity & Inclusion (DEI) initiatives as Culture Chair fostering a more inclusive workplace environment.
Implemented changes in common areas for increased collaboration.
Organized colleague forums & team competitions.
Public Investment Funds - PIF / AMALA
Project Management Officer - Office of CEO (Project Based)
11.2020 - 07.2021
Job overview
Collaborated closely with department heads to source information and resolve issues raised by the CEO.
Managed multiple high-profile projects for the CEO's office, leading cross-functional teams, and ensuring timely delivery.
Prepared weekly, monthly, and quarterly reports for CEO review, summarizing project progress and performance.
Oversaw all correspondence, documents, and presentations for the CEO, ensuring accuracy and clarity.
Achievements
Implemented streamlined processes, reducing administrative time by 20% and improving project progress tracking efficiency.
Developed a comprehensive Road Map master plan centralizing project timelines and key milestones for better coordination.
Initiated bi-weekly reporting mechanisms, enhancing communication between stakeholders and ensuring all parties were up-to-date.
Created an informal colleague's network, positioning self as a key advocate for peer feedback and team morale.
Marriott International Regional Office
Dubai, UAE
Senior EA to President & Senior Manager Owners Support Services
10.2016 - 10.2020
Job overview
Worked closely with the legal department, managing projects under Non-Disclosure Agreements (NDAs).
Managed the President's busy and changing calendar along with complex international travel schedules across multiple time zones for senior leadership.
Organized high-level conferences, events and retreats for senior executives and owners across the ME&A region.
Led the ME&A Owners Relations Services Department, managing loyalty benefits and ensuring ongoing engagement with top-tier owners.
Managed Owners EIDs (Issuance, maintenance, technical support and bi-annual audits).
Organized high-level conferences, events and retreats for senior executives and owners across the ME&A region.
Provided ongoing extensive support and quarterly training for all ME&A franchised properties.
Promoted Owners engagement through managing Top Tier Owners invitations to key events in MEA while ensuring that geopolitical factors are factored in.
Launched the ME&A Owners Relations Services Department.
Developed and maintained a One Master Database in the Oasis System for all ME&A owners and properties, including training and quarterly audits.
Successfully organized and managed Marriott's presence at the International Rugby Championship in Africa, 2017.
Launched EA Club and initiated charitable activities and organized multiple colleague forums.
Created an informal network of colleague's feedback and established self as colleague champion.
Streamlined communication processes between regional offices and individual hotels, improving collaboration.
Shelf Drilling Offshore Holdings Ltd
Dubai, UAE
Executive Assistant to COO and Board Members
10.2012 - 09.2016
Job overview
Managed the company's Finance SharePoint, ensuring accurate updates, announcements, and bulletins were shared company-wide.
Drafted correspondence, proofread documents, and edited press releases and newsletters, ensuring they were error-free and aligned with company messaging.
Coordinated monthly business review calls, consolidating key reports and materials for executive review.
Organized office and social events, team meetings, and outings.
Provided support for key customer and VIP visits into the region including visas and logistics.
Achievements
Played a crucial role in establishing the company during its start-up phase, overseeing premises setup and onboarding processes.
Led and Managed set up of the Permanent office.
Successfully negotiated contracts with travel and hotel service providers, leading to improved service quality and cost savings.
Launched and managed the company's Finance SharePoint, improving internal communication and collaboration.
Kempinski Hotels & Resorts
Dubai, UAE
Executive Assistant to General Manager
01.2010 - 09.2012
Job overview
InterContinental Regional Office
Corporate Finance and Business Support Manager
08.2002 - 09.2008
Job overview
Led financial analysis, budgeting, forecasting, and cash flow projections for ME&A operations.
Produced monthly Risk & Opportunity Reports for overhead expenses.
Analysis of variances between actual spending and budgets/forecast for department heads.
Processed payroll, allowances, and benefits, ensuring timely and accurate payments.
Direct processing and allocation for Regional Expenses.
Managed regional expenses, ensuring proper allocation and financial recording.
Handling overheads queries from UK Business Support office and hotels/partner companies.
Achievements
Led the migration to PeopleSoft, streamlining financial reporting processes.
Identified and corrected a $5M discrepancy, improving data integrity across a decade of records and ensured financial integrity.
Improved departmental budget monitoring by implementing a monthly review process.
Developed and implemented a new process for handling Regional Activities balance sheets.
Education
Ain Shams University
Bachelor of Accounting
University Overview
Financial Accounting Diploma
University Overview
Alliance Française
Diplôme de Langue Française
University Overview
College Du Sacre-Coeur
General Certificate of Secondary Education from BAC
University Overview
Core Strengths - Years Of Experience
Core Strengths - Years Of Experience
10, 15, 5, 7, 3
Appreciation Certificates
Appreciation Certificates
DUBAI POLICE, 2017-01-01
FIFA UNDER 17 - WORLD CHAMPIONSHIP, 1997-01-01
Timeline
Manager - Development Support MEA
Hilton Services Limited
01.2025 - Current
Office Manager & Executive Assistance to Managing Director
VMware by Broadcom
08.2021 - 04.2024
Project Management Officer - Office of CEO (Project Based)
Public Investment Funds - PIF / AMALA
11.2020 - 07.2021
Senior EA to President & Senior Manager Owners Support Services
Marriott International Regional Office
10.2016 - 10.2020
Executive Assistant to COO and Board Members
Shelf Drilling Offshore Holdings Ltd
10.2012 - 09.2016
Executive Assistant to General Manager
Kempinski Hotels & Resorts
01.2010 - 09.2012
Corporate Finance and Business Support Manager
InterContinental Regional Office
08.2002 - 09.2008
Ain Shams University
Bachelor of Accounting
Financial Accounting Diploma
Alliance Française
Diplôme de Langue Française
College Du Sacre-Coeur
General Certificate of Secondary Education from BAC
Manager – Development Support MEA at Hilton Services Limited – Corporate Office MEAManager – Development Support MEA at Hilton Services Limited – Corporate Office MEA
Hospitality Professional at Kawarau Village Limited Trading as Hilton Queenstown Resort and Spa and Double Tree by Hilton QueenstownHospitality Professional at Kawarau Village Limited Trading as Hilton Queenstown Resort and Spa and Double Tree by Hilton Queenstown