Rasha Hneidi

• Brandmark specializes healthcare marketing and communications. Supporting pharmaceutical and health companies through innovative communication solutions

Key responsibilities -

• Utilized market trends and target audience statistics to effectively and appropriately market products
• Created brand messaging, collateral materials, customer events, and promotional strategies
• Customized solutions & strategies to market brand/message to target audiences
• Developed creative briefs
• Developed creative brief templates
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts
• Performed market segmentations, targeting and positioning for each product line
• Managed online webinars and events
• Worked with graphic designers and writers to establish theme and tone for content
• Managed vendors
• Managed marketing budgets and associated P&L to develop and execute marketing strategies, campaigns, events and brand activations
• Oversaw and managed preparation of marketing copy, images, videos, emails, and other collateral
• Managed workflow between staff, coordinating documents and creative material distribution
• Executed comprehensive marketing plans that consistently achieved targets for increased business or changed behavior
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
• Optimized email campaigns to increase open and click-through rates
  Developed creative presentations and analysis
• Generated sponsorships with related and partnering entities to enhance marketing objectives
• Led design and media teams in developing high-quality creative assets
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Maintained documentation, detailing assignments, in-progress work and completed project milestones
• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
• Demonstrated leadership skills in managing projects from concept to completion
• Researched emerging industry trends, applications, and concepts to enhance products and services.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
  Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
• Evaluated client needs and developed tailored marketing solutions to increase their ROI.
• Educated clients on new products or services to increase customer engagement with brand.
• Monitored and analyzed customer feedback to identify opportunities for improvement.
• Developed healthcare-specific communication tools targeting HCPs
• Created solution and strategies to educate HCPs on new and existing indications to change their prescription behavior
• Innovated and worked with the internal creative, scientific and technical teams to develop campaigns & events that cater to healthcare professionals and/or patients
• Developed solutions (digital & otherwise) for communication gaps & needs when targeting HCPs
• Managed client relationships and developed them in to business
• Closed business deals to increase company profits 30%
• Met or exceeded sales goals for key pharmaceutical accounts by bringing in over 7 new accounts and up-selling 25 deals to existing clients
• Collaborated with managing director to determine company goals and translate goals to individual client needs
• Trained and coached sales team members servicing key accounts
• Cultivated productive relationships with clients and consulted closely to uncover marketing needs and match to available or customized solutions

• Lvita is a start-up app offering online ordering and delivering of gifts and dessert from partner outlets. Joined company's founders to support both business development and communication.

Key Responsibilities -

• Launched application
• Managed creative team
• Managed Sales Team
• Developing Communication Strategy for Social media
• Business development and sales
• Worked on developing content for social media channels
• Co-created business development strategy with founders
• Collaborated with internal stakeholders to design strategies for messaging and communications.
• Oversaw website copy and social media platforms
• Created and managed social media campaigns to increase brand engagement
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral

Private Office of HH Sheikh Saeed bin. The office operated as SEED Group, bringing in new players to take part and support UAE's economy.

SEED's Strategy followed government's budget allocations and directives very closely, and accordingly the team focused on certain sectors

Responsibilities -

• Targeted and researched FINTECH, Smart Cities solutions, AI and healthcare technology
• Led sales in above industries
• Prospecting and sourcing candidates for strategic partnership with HH's private office
• Negotiated partnership agreements with new clients
• Drove Business development and sales
• Generated Leads
• Signed and brought onboard new partners
• Met with clients, delivering presentations, and educating on product and service features and offerings
• Closed lucrative sales deals using strong negotiation and persuasion skills
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Demonstrated services and benefits to show potential customers benefits and advantages and encourage purchases
• Developed proposals and presentations for internal and external audiences

• As the first Medical Marketing & Communications Network in the region, InterMark has been supporting the healthcare & Pharmaceutical Sector for more than 25 years with innovative tools, strategies, and communication solutions
• The Role required building marketing & Communication strategies targeting HCPs & patients, as well as client relationship management &building, negotiation, and campaign management

Responsibilities:

• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Researched emerging industry trends, applications, and concepts to enhance products and services.
• Analyzed key competitors to respond to competitive threats.
  Developed deep knowledge of customer businesses and relationship to company objectives.
• Met or exceeded sales goals for key accounts by bringing in over 5 new accounts and up-selling 15 deals to existing clients
• Trained and coached sales team members servicing pharmaceutical accounts
• Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
• Sourced and managed vendors
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue
• Worked with customers to develop strategic business and account plansInnovating and working with the creative, scientific and technical teams to develop campaigns & events that cater to healthcare professionals and/or patients
• Developed digital solutions for communication gaps & needs to target Healthcare professionals
• Managed client relationships and developed them in to business
• Built targeted campaign strategy utilizing multiple channels
• Researched market changes and anticipated effects on clients' behavior
• Managed Projects such as events and campaigns
• Managed internal project-teams which include, creative, digital, copywriters, and Medical writers.

In this fast growing boutique Agency working in Medical Marketing, where I contributed to company's launch, and it's acquirement of the first major accounts.

• As BDM, responsibilities included acquiring new pharmaceutical & healthcare clients and developing existing ones while managing their unique marketing requirements, such as concept development, events, OTC points of sales, campaigns, and digital tools

Responsibilities:

• Generated new business with marketing initiatives and strategic plans
• Negotiated and closed long-term agreements with new clients in assigned territory
• Established relationships with key decision-makers within customer's organization to promote growth and retention
• Reached out to potential customers via telephone, email, and in-person inquiries
• Kept meticulous client notes and updated account information in company databases
• Performed client research and identified opportunities for account growth, account penetration and market expansion
• Resolved problems with high-profile customers to maintain relationships and increase return customer base
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
• Prepared sales presentations for clients showing success and credibility of products
• Facilitated business by implementing practical networking techniques
• Developed compelling presentation decks to gain approval for ideas and communicate results
• Managed Projects such as events, BTL & digital channels, as well as campaigns
• Managed exhibition projects from A to Z
• Worked on and developed solutions to communication needs (such as digital and on-the ground activations)
• Managed Client Relationships & developed them in to projects
• Increased sales volume by 60%
• Exceeded sales quotas by 10% and increased profitability through effective sales strategy and business planning

Contracted as an events' specialist to work solely on the International Petroleum Technology Conference (IPTC) in Doha

• Coordinated Daily with Steering committee on topics, logistics, and general event organization
• Researched and nominated speakers International Education Session.
• Communicated with and coordinated documents of student attendees from across Middle East
• Managed event logistics and operations.
• Accurately calculated and processed expenses during and after events.
• Made budgets and proposals for events and event details such as bookings and guest logistics.
• Determined root causes of problems with systematic approach and developed new ideas to overcome obstacles.
• Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines and presentations.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Coordinated event planning, bookings and logistics while monitoring budgets and writing proposals.
• Interfaced with clients to understand event objectives.
• Negotiated and worked with venues and vendors to carry out event objectives.
• Took part in managing local supporting events in UAE for student chapters
• Increased productivity by 30% after joining team
• Managed administrative logistics of events planning, event booking, and event promotions

This position revolved mainly around conference production and management, Which in turn included:

• Topic & Agenda research, conceptualization & development
• Speaker Research & Sourcing
• Conducted Market Research to develop agenda topics and source speakers
• Developed Marketing Strategies
• Led Business Development
• Identifying opportunities, potential clients and stake holders in market
• Developing new opportunities with Partners, key stake holders and corporations
• PR management and strategy
• Performed event coordination for larger parties and gatherings.
• Designed and implemented efforts to publicize events and promote sponsorships.
• Inspected event facilities to confirm conformance to customer requirements.
• Created and maintained event expenditures, budgets and timelines in job-related software.
• Brainstormed and implemented creative event concepts and themes.

The role constitutes of developing and looking after high profile and VIP clients, including the likes of government entities and ministries

• This included drawing long terms strategies to consolidate company's complete set of services and ensure offering them as homogenous product

Key Project -

• Took part in managing bid response and delivering proposals for UAE and Oman's EXPO Pavilions at EXPO Milan,
• Co-led management of bid response and delivery of proposal for Africa Plaza at Astana EXPO
• Was involved in developing and working on Themed Environments and Museum clientele in UAE
• Identified opportunities in potential clients and stake holders in market
• Prepared sales presentations for clients showing success and credibility of products
• Achieved quarterly KPIs and increased revenue by 10%
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
• Developed new opportunities with corporations for all company services such as exhibitions, digital, & brand activation
• Collaborated cross-functionally with headquarters, regional and other teams internationally to collaborate on joint projects and best utilize shared resources, in addition to maintaining consistent message and experience
• Built relationships with customers and community to establish long-term business growth
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Conducted Market Research
• Acquired and developed business relationships with government sector that are key to company’s growth
• Client Negotiations
• Reached out to potential clients via telephone, email, and in-person inquiries
• Established relationships with key decision-makers within customer's organization to promote growth and retention
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
• Negotiated and closed long-term agreements with new clients in assigned territory

Reason for Leaving: Company Shut down)

Responsibilities:

• Generated new business with marketing initiatives and strategic plans
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
• Reached out to potential customers via telephone, email, and in-person inquiries
• Took active part in Contracts drafting and editing
• Performed client research and identified opportunities for account growth, account penetration and market expansion
• Developed Company's Marketing strategy and tactics
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations
• Market Research
• Developed new services for clients and partners
• Acquiring and developing new business relationships that are key to company’s growth
• Negotiation
• Web and print content development
• Event Planning and Management
• Team Management
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Achieved established KPI for company, team and individual performance through teamwork and focus on customers and pushing through new services
• Exceeded sales quotas and increased profitability by 15% through effective sales strategy and business planning

• Group Q, holding group of CAVA, was branching to Tripoli Libya, which in turn resulted in myself working closely with group's COO and owner, to research market in Libya and set up Media Services & reputation management Company

Responsibilities:

• Client base research and due diligence
• Was successful in kick starting process of acquiring key retainer contracts during in Libya, and building business relationships needed to launch services in country, catering specifically to Oil industry and government campaigns
• Targeting and building business relationship with potential key stake holders and clients
• Promoting CSR plans in market
• Market research in Libya
• Business development
• Setting up and opening Group Q office in Tripoli
• Managing Legal requirements – license, partnership contracts and sponsorship, funding etc
• Logistics research and requirements - office space, staff accommodation, equipment and accessibility

• Reason for Leaving: Company restructuring - Dubai office laid off around 70% of workforce

Key Projects:

• Naval Defense Exhibition - NAVDEX
• The Maritime Security & ISR Conference

Responsibilities:

• Developed & researched Conference topics and agendas
• Communicated with Corporate Partners & Government stakeholder to ensure event support and profitability
• Managed Event Marketing & Strategic Campaign
• Supported sales teams with prospective clients by suggesting logistics, creating custom menus and coordinating with outside vendors
• Managing Delegations' relations and communication
• Creating and Driving topics in market
• Market research
• Researching & acquiring speakers
• Sales
• Development & sales of Sponsorship packages
• Sales of Exhibition Space
• Web and print content development
• Created detailed timelines and budgets for events to meet all deadlines
• Produced concept plans for high-profile conferences and events
• Developed detailed event reports, documenting all aspects of each event
• Oversaw event registration process by collecting and tracking attendee information
• Maintained accurate and current space blocked in group function log and observed proper turnovers

• Managed daily operations, orders, and sales at family retails stores specializing in evening-ware
• Retail Sales
• Managed sales teams
• Co-led new line purchases
• Worked on supplier sourcing and negotiations
• Increased sales by 20%

• Near East & Gulf Military Analysis – Dubai UAE
• In addition to being UAE's top defense & security events company at the time, INEGMA was also one of the region's leading defense and political think tanks
• This dynamic organization is also provider of unique media and PR consultancy services to the defense & security industry in UAE

Projects Managed:

• Security Middle East Show SMES – Beirut, Lebanon
• Maritime Security Cooperation Presidential Conference - Abu Dhabi, UAE
• Special Operations Forces Exhibition (SOFEX) Conference- Amman, Jordan
• Gulf Naval Commanders Conference- Abu Dhabi, UAE
• Middle East Missile & Air-Defense Symposium (MEMAD) Abu Dhabi, UAE
• International Security and National Resilience (ISNR) Conference and exhibition

Responsibilities:

• Event Operations management
• Developed and selling of High level sponsorships packages
• Exhibition space sales
• Government Partner Relationship management
• Media and Public Relations
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement
• Monitored and controlled event expenditures to meet budgets
• Created detailed timelines and budgets for events to meet all deadlines
• Fulfilled contractual obligations for rehearsal and day of event coordination
• Coordinated travel and accommodations for event attendees
• Produced concept plans for high-profile corporate meetings and events
• Developed detailed event reports, documenting all aspects of each event
• Researched and identified new vendors and suppliers to obtain competitive pricing
• Event Marketing & Communication
• Managed administrative logistics of events planning, event booking, and event promotions
• Developing contracts for new events
• Web and print content development
• Editing, Copy-writing, and Translation
• Leading and managing team working on events
• Budget management
• Research
• Planning and managing events’ advertisement campaigns
• Developed creative themes for events and created related activities to engage attendees
• Analyzed event costs to identify areas of improvement and cost savings
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue
• Coordinated with internal teams to facilitate prompt delivery of client projects
• Identified key entry points to enhance market penetration and maximize returns
• Negotiated prices, terms of sales and service agreements
• Generated advertising brochure for vendor use
• Contributed to team objectives in fast-paced environment
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads
• Developed and maintained strong working relationships with professionals within assigned territory