RASHAD K
Dubai
Summary
Passionate digital marketer and e-commerce enthusiast with over 5 years of experience, skilled in devising strategies to excel in the evolving online business landscape. Proven track record in enhancing digital presence and driving success in e-commerce ventures.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand Manager - Ecommerce and Digital Marketing
Cyber Sign Media
11.2024 - Current
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility across multiple online platforms.
- Analyzed consumer behavior data to optimize e-commerce initiatives and improve user experience on digital channels.
- Led cross-functional teams in launching integrated marketing campaigns, increasing brand engagement and customer acquisition.
- Managed budget allocations for digital marketing efforts, ensuring effective resource utilization for maximum ROI.
- Utilized analytics tools to track campaign performance and generate actionable insights for continuous improvement in marketing tactics.
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Researched market trends to identify customer needs and preferences for strategic planning.
Ecommerce Key Account Manager & Digital Marketing Executive
Clikon & Lnr
01.2022 - Current
- Through on-page SEO audits and the implementation of best practices, significantly refined meta tags, headers, alt text, and overall site structure, resulting in a 300% increase in organic visits and sales compared to the previous year.
- Designed and executed targeted ad campaigns for special events and new product launches, significantly boosting audience engagement.
- By leveraging social media, email marketing, and display ads, these campaigns generated excitement and anticipation, achieving a 340% increase in views. Enhanced ad creatives and targeting through multimedia content and A/B testing, resulting in a 20% increase in ad conversion rates.
- Created and launched an e-commerce website on Shopify for the Qatar market, optimizing both on-page and off-page elements. Successfully transitioned management to the Qatar e-commerce team, achieving a 15% increase in monthly website traffic and a 10% improvement in conversion rates.
- Implemented live chat software to monitor and engage with visitors on both e-commerce and company websites, ensuring seamless integration with existing systems. Developed AI-powered chat agents to provide 24/7 support.
- Managed and established social media accounts across multiple regions, improving Google My Business presence to enhance local search visibility. Developed lead generation strategies that increased organic leads by 30% and drove foot traffic to physical locations.
- Collaborated with influencers to expand brand reach and credibility, negotiating partnerships that resulted in a 40% increase in social media engagement and a 25% rise in brand mentions. Managed relationships to ensure successful campaign execution and sustainable growth in influencer partnerships.
- Developed and executed engaging social media strategies to boost brand awareness and customer loyalty. Achieved a 50% increase in brand interactions and a 20% growth in follower base through data-driven campaigns and influencer collaboration.
- Dip 1
Ecommerce Key Account Manager & Digital Marketing Executive
Clikon & Lnr
01.2022 - 10.2024
- Successfully launched new products (NPD) into the market using a diverse array of strategies including Sponsored Ads, Display Ads, and Amazon Marketing Services (AMS). These efforts resulted in a 30% increase in initial sales momentum for new products, introducing innovative offerings to consumers.
- Developed and optimized high-quality Brand Stores for multiple brands, resulting in significant increases of 40% to 80% in organic sales. By strategically enhancing each store's layout, content, and user experience, successfully drove higher organic traffic and revised conversion rates.
- Significantly enhanced product listings, achieving top-tier Listing Quality Score (LQS) of up to 10 for key SKUs. This involved meticulous optimization of product titles, descriptions, images, and backend keywords, ensuring maximum visibility and relevance in search results.
- Managed inventory through advanced sales and inventory forecasting techniques. Implemented strategies that reduced storage expenses by 15% and maintained a consistently high Inventory Performance Index (IPI) score of over 90%, ensuring optimal product availability and preventing stock shortages.
- Led the development and launch of a tailored Shopify e-commerce platform clikon.online for the Qatar market. Designed and integrated a user-friendly interface and diverse product range, achieving a 40% increase in online sales within the first year and ensuring compliance with local regulations for secure payment processing.
- Made Hero SKUs top sellers on Amazon UAE and earned the 'Amazon's Choice' label. Following Amazon guidelines, these efforts increased product visibility by 50%, boosted sales by 25%, and maintained high customer satisfaction in the competitive Amazon Marketplace.
- As a Key Account Manager at Clikon, I achieved a 200% revenue increase through strategic competitive pricing, effective Amazon ads, and optimized content.
- Guided design team to create A Plus and RPD content for listed products, resulting in a 40% increase in click-through rates and a 30% improvement in conversion rates. Updated content regularly, leading to a 50% decrease in bounce rates and a 20% enhancement in search visibility for listed products.
- Dip 1
Digital Marketing Specialist
Best Group
09.2021 - 01.2022
- Company Overview: Financial Center
- Managed social media accounts, creating daily graphics for postings and increasing following and clicks by 200%. Led successful lead generation through social media campaigns and guest posting to improve website rankings.
- Led successful lead generation campaigns through social media and guest posting, resulting in a 25% increase in website rankings and a 15% rise in organic search traffic. These efforts contributed to improved online visibility and customer acquisition.
- Successfully managed property listings on Dubizzle, Bayut, and the company website, resulting in a 150% increase in inquiries.
- Enhanced listing visibility and engagement, leading to a 200% increase in site traffic and a 75% rise in conversion rates.
- Achieved top rankings for listings on Dubizzle and Bayut, consistently maintaining an average view rate of 10,000+ per month.
DIGITAL MARKETER & WEBMASTER
Globalbankingandfinance.com
08.2020 - 07.2021
- Company Overview: Bangalore
- Created compelling and SEO-friendly articles, boosting organic traffic and reader engagement.
- Published content across 20 online magazine sites, expanding brand reach and audience engagement.
- Optimized website performance and user experience, resulting in a 30% increase in user engagement and seamless content updates.
- Managed and executed guest posting strategies, resulting in improved website rankings and increased domain authority.
- Developed and implemented social media marketing campaigns, achieving significant follower growth and increased engagement.
Education
Master's - Communication
University of Hyderabad
12.2015
BA - Mass Communication
University Of Calicut
12.2010
Skills
- A/B Testing - Budget Management
- Customer Relationship Management
- Ecommerce - Email Marketing
- Google Search Console
- Lead Generation - PPC
- Product Management - Search Console
- Search engine optimization - Sem - Seo
- Shopify - Social media marketing
- Video Editing - Cpanel - H panel
- Amazon Ads - Wordpress - Cms
- Website Optimization - Meta Tags
- E-commerce Optimization
- Multi-channel Retailing - Page Titles
- Search Engine Marketing (SEM)
Certification
- Amazon - Fundamentals of Sponsored Ads
- Google - Digital Unlocked
- Hubspot - Social Media Marketing
- Google - Analytics Certification
- Udemy - ChatGPT 101
Timeline
Brand Manager - Ecommerce and Digital Marketing
Cyber Sign Media
11.2024 - Current
Ecommerce Key Account Manager & Digital Marketing Executive
Clikon & Lnr
01.2022 - Current
Ecommerce Key Account Manager & Digital Marketing Executive
Clikon & Lnr
01.2022 - 10.2024
Digital Marketing Specialist
Best Group
09.2021 - 01.2022
DIGITAL MARKETER & WEBMASTER
Globalbankingandfinance.com
08.2020 - 07.2021
BA - Mass Communication
University Of Calicut
Master's - Communication
University of Hyderabad
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