Rasha Ibrahim Salama
HR Expert
Dubai
Summary
Accomplished 22 years of hands-on HR management experience and broad knowledge of HR metrics for benchmarking, measuring, analyzing and articulating value and ROI of HR initiatives, practices and policies. Guides, trains and supports organizations in areas of strategic human capital management, employment law compliance, employee relations, performance management, organizational development, workers' administration and overall development of best practices in human resources. Demonstrates strong business acumen and possesses entrepreneurial spirit with genuine desire to proactively and consistently deliver results for organizations and internal teams.
Overview
18
18
years of professional experience
29
29
years of post-secondary education
3
3
Certifications
Work History
Human Resources Consultant
Dubai Government Workshop
Dubai
10.2018 - Current
- Contributed to business and HR functions by identifying, prioritizing and building organizational capabilities, behaviors, structures and processes.
- Implemented policies, procedures and programs covering all areas of the HR activities to increase employees loyalty and reduce turnover
- Developed and prepared optimum DGW’s structure for all DGW’s organizational units so that resources are an optimally utilized, and internal employee communication network can take place in an efficient manner
- Collaborated with the organizational units’ heads to identify training needs and prepare appropriate training sessions for employees
- Led the implementation and development of competency- based training & development programs that would enhance the behavioral and technical capabilities
- Conducted training sessions in groups, individually using online technology as well as on-site training when needed
- Developed and prepared the job descriptions and job evaluation for all positions in DGW
- Developed and prepared the Manpower and Acquisition strategy in line with the DGW’s strategy to meet the organizational requirements of human capital
- Developed and implemented appropriate systems and surveys for facilitating the various HR functions and as employee’s satisfaction & engagement surveys, organizational climate surveys, performance management systems, voluntary employee turnover questionnaire…etc
- Designed, implemented and monitored Performance Management to enable employees and teams understanding of the goals of DGW and to identify how individual and team outputs contribute to the achievement of DGW’s strategic objectives; specifically, through managing the performance cycle to ensure cross-Complex alignment and intra-Complex cascading of business goals and Key Performance Indicators across DGW
- Conducted annual performance for 300+ employees, managed end-to-end execution of the performance management cycle for the employees and played an advisory role to DGW on strategy and methodologies in handling the performance appraisal process
- Created and designed plans for applying new techniques for driving change in HR processes
- Suggested and led the implementation of suitable HR technology for business advancement
- Established and prepared effective succession plan to ensure effective identification and grooming of high potential employees to assume future key roles within DGW
- Conduct HR research, track and analyze metrics and suggest insight to improve decision making
Head of International & HR Departments
International Medical Center, Ministry of Defense
Cairo
07.2017 - 08.2018
- Maintained the work structure by updating job requirements and job descriptions for all positions
- Maintained organization staff by establishing a recruiting, testing, and interviewing program; counseling managers on candidate selection; conducting and analyzing exit interviews; recommending changes
- Responsible for all HR management and development (including workforce planning, recruitment and selection policy/practices, discipline, grievance, mentoring, salary and conditions, contracts, training and development, talent management, succession planning, driving performance appraisals and any other HR related issues)
- Worked with senior managers to uncover the talent implications e.g. any significant gaps to meet long-term objectives and create a long-term workforce plan that prioritizes people-related initiatives
- Monitored, measured and reported on HR issues, opportunities and development plans and achievements within agreed formats and timescales
- Liaised with directors and managers to understand their HR requirements and ensure they are fully informed of the corporate HR strategy
- Conducted training sessions in groups, individually using online technology as well as on-site training when needed
- Delivered and reported on the annual employee engagement survey to ensure feedback from employees is collated and interpreted correctly to help improve employee engagement
Head of International Department
International Medical Center
Cairo
06.2016 - 08.2018
- Defined and implemented strategy to target international market
- Promoted international patient services and medical tourism segment of the Hospital
- Created a streamlined international patient management protocol
- Attracted the market best suited for medical tourism, such as, corporate, insurance companies and travel agents
- Acquired patients from foreign countries through selected marketing channels
- Adhered to turn around time for replying to medical queries or visa letters from patients / partners
- Responsible for guiding international patients, seeking treatment at IMC, with information related to their travel, treatment plan, stay, cost and after care
- Facilitated with International team to ensure seamless and uniform customer care attention to international patients
- Given constant feedback regarding patient issues and concerns & coordinating with the treating doctors to get timely responses to the medical updates for admitted patients
- Facilitated good continuum of international patient care through patient feedback
- Studied current and emerged market trends in Medical Tourism
- Designed and implemented effective marketing strategies, and promotes the services to increase the footfall of the international patients
- Ensure increased Word of Mouth marketing through patient testimonials and referrals
- Created travel services for patients to assist with visas, interpretation, transportation, and companions
- Secured return on investment
- Delivered monthly report concerning all International Department activities to the CEO
Talent Acquisition Head
International Medical Center, Ministry of Defense
Cairo
11.2015 - 06.2016
- Established recruiting requirements by studying organizational plans and objectives; meeting with business and human resource leaders to forecast needs; and understanding job descriptions and corresponding qualifications required of job candidates
- Created the talent acquisition strategy for IMC to most effectively source and engage qualified candidates; meeting with JCI requirementsiring criteria
- Built relationships with leadership to ensure business alignment and create an environment of trust that allows for transparent and efficient processes, along with making presentations and maintaining rapport
- Educated and trained managers in the talent acquisition methodology systems, social media venues and regulatory requirements
- Trained and coached hiring managers on effective interviewing and assessment methodology
- Led and developed recruitment team to continually improve skill sets and personal development
- Championed employer branding efforts and participated in recruitment events on behalf of IMC
- Implemented best practices to attract and recruit diverse talent including use of technology, social media, community outreach, military, educational, professional organizations, referral networks and outplacement agencies
- Managed utilization of the Applicant Tracking System, recruitment activity metrics and related reports
Talent Acquisition Expert
Department of Economic Development
Abu Dhabi
04.2008 - 04.2014
- Established, developed, and implemented proactive recruitment strategies across DED that satisfies staffing needs and funnels a constant pipeline of available talent into the organization
- Implemented and managed manpower requirements with regards to strategic plan with line managers and divisions, looking details and justifications, providing inputs to help fine-tune the requirements
- Implemented recruitment policies & procedures and advice line/division managers on procedures, precedents & interpretation of policies to ensure its application in a fair and equitable manner
- Managed all the recruitment process and life cycle, including sourcing candidates, conducting interviews and offers
- Managed the talent acquisition team in a way that optimizes performance, including training and guidance to the on strategies, best practices and actions relating to talent acquisition priorities
- Built good relationships with external business partners (recruitment agencies, recruitment websites, universities, and governmental entities) to ensure appropriate organization image is reflected in the market as the employer of choice
- Prepared, reviewed and updated statement of functions for all DED's departments and sections
- Supported DED’s business strategy as needed by accurately diagnose the organizational issues and develop potential solutions and recommend change initiatives as appropriate, such as (Merger and Acquisitions Jobs, create an organizational unit.) including job analysis, budgeting, job evaluation to improve DED’s performance and operating efficiency
Sr. Recruitment Consultant
EURO Jobs Middle, East
Dubai
03.2007 - 03.2008
- Integrated the align HR Strategy with the business strategy to ensure the acquisition of the right talent with the right expert, capabilities, and the correct motivation level
- Established doctors’ division within company of a network of Western and Eastern European doctors with interest working in the Middle East
- Managed a database of Western and Eastern European doctors and nurses with interest of working in the Middle East. On the other hand; managed a database of engineers and admin staff for Oil & Gas companies (Weatherford, Halliburton, Hanover…etc.) with interest of working overseas
- Managed a database of clients in U.A.E and Qatar
- Received specifications for the requested job openings, from the clients, and met their needs by finding (through internet search or headhunting) the right candidate
- Sourced and short-listed CVs
- Performed first (screening) interviews and coordinated second (client) interviews
- Follow up status of invoices for collecting and handling down payment procedures
- Supported and led candidates to prepare their documents
- Met sales target by looking after clients and providing on-going customer care
- Provided ongoing counseling to the hired candidates before and after they get hired to ensure that their career and personal objectives are aligned with their career path
- Supported other recruitment consultants in non-medical fields, such as (FMCG, Properties, Construction, Interior Design…etc.)
Corporate HR Specialist
Saudi German Hospital Group, SGH
Dubai
08.2005 - 02.2007
- Discussed recruitment plans with management staff for specified occupational areas, prepare recruitment, selection materials and job description, and screen applications/candidates
- Identified qualified candidates and built strong pipelines through advertising new positions, collect/screen applications and CVs, interview job candidates, orient new employees to policies and procedures
- Was responsible for recruiting German Professors in close cooperation with the Vice President of International Projects:
- Pro-actively approached and sourced German professors through use of German recruiting agency, internet search, advertising, referrals, and cold calling
- Handled all coordination activities between the German professors interested in the IVP program (International Visiting Professors), our department, the Head Office in Jeddah, Saudi Arabia, the Head Office in Sana’a, Yemen, and our agency in Germany for legalization procedures
- Supported and led German professors to prepare their travel and work documents from the visiting countries side
- Helped employees' transition out of the group and analyze their resignation/termination conditions to be used by the management to make personnel decisions
- Drove the standardization of HR reports (locally and regionally)
Head of Recruitment
Modern Academy
Cairo
05.2004 - 07.2005
- Sourced passive and active candidates to an adequate number of accounts (clients) in diversified fields such as (FMCG, Telecommunication, trading, banks, and hotels.
- Duties:
- Pro-actively sourced passive and active candidates through use of Modern Academy graduate database, job boards, cold calling, and industry networking
- Interviewed Modern Academy graduates to identifying their appropriate experience and/or their job expectations along with their personality criteria
- Maintained strategic partnerships with the accounts (clients)
- Received specifications for the requested job openings, from the client, and identify the potential candidates (Modern Academy) graduates
- Performed first (screening) interviews and coordinated second (client) interviews
- Provided ongoing counseling to the hired candidates before and after they get hired to ensure that their career and personal objectives are aligned with their career path (i.e. reviewing job offer(s), description, terms and conditions of the contract)
- Delivered daily reports concerning all recruitment activities to the HR Director
- Served as back-up to HR Specialist and perform HR generalist duties as needed
Education
Bachelor of Science - Computer Science
Modern Academy
Cairo, Egypt 09.1994 - 07.1999
Professional Certificate - CIPD Certificate in Personnel Practice
Bradfield Group
Abu Dhabi, UAE 01.2011 - 06.2023
Professional Diploma - CIPD Diploma in Personnel Practice
Bradfield
Abu Dhabi, UAE 01.2012 - 06.2023
Professional Certificate - Design And Develop Organization Structure
Mohamed Bin Rashid School of Government
Dubai, UAE 03.2019 - 03.2019
Professional Certificate - “Future Forecasting And Preparing For 50”
Mohamed Bin Rashid School of Government
Dubai, UAE 06.2020 - 06.2020
Professional Diploma - Diplomatic & Political Relations
IMCT Group
Middle East 03.2021 - 04.2021
Skills
Process Automation
undefinedCertification
Certified KPI Professional, PDCA Consultancy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Your time is limited, so don’t waste it living someone else’s life.
Steve Jobs
Timeline
Professional Diploma - Diplomatic & Political Relations
IMCT Group
03.2021 - 04.2021
Strategy and Business Planning Professional Training
02-2021
Professional Certificate - “Future Forecasting And Preparing For 50”
Mohamed Bin Rashid School of Government
06.2020 - 06.2020
Certified KPI Professional, PDCA Consultancy
03-2020
Professional Certificate - Design And Develop Organization Structure
Mohamed Bin Rashid School of Government
03.2019 - 03.2019
Human Resources Consultant
Dubai Government Workshop
10.2018 - Current
Head of International & HR Departments
International Medical Center, Ministry of Defense
07.2017 - 08.2018
Head of International Department
International Medical Center
06.2016 - 08.2018
Talent Acquisition Head
International Medical Center, Ministry of Defense
11.2015 - 06.2016
Certified Teachers and Trainers, University of Cambridge
06-2012
Professional Diploma - CIPD Diploma in Personnel Practice
Bradfield
01.2012 - 06.2023
Professional Certificate - CIPD Certificate in Personnel Practice
Bradfield Group
01.2011 - 06.2023
Talent Acquisition Expert
Department of Economic Development
04.2008 - 04.2014
Sr. Recruitment Consultant
EURO Jobs Middle, East
03.2007 - 03.2008
Corporate HR Specialist
Saudi German Hospital Group, SGH
08.2005 - 02.2007
Head of Recruitment
Modern Academy
05.2004 - 07.2005
Bachelor of Science - Computer Science
Modern Academy
09.1994 - 07.1999
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