Rashi Chandel
Customer Success Manager
Dubai
Summary
An Retail professional with experience in the field of Category Planning, Inventory & Assortment Management, Brand Alliances, Sales and Management, Business Development, Team Management. Have Keen interest in E-Commerce & Marketing strategies analysis and currently working towards honing skills in these areas.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Customer Success Manager
Eyewa
Dubai
04.2022 - Current
- Onboard customers with Integration support and drive adoption of product
- Representing product at industry events, etc
- Acting as advisors/consultant to customers
- Established relationships with senior stakeholders and manage account planning for customer success.
- Be point of contact for Accounts and be responsible for growth of customer.
- Delivered 20% increase in web traffic by working with multiple teams to draw customer insights.
- Grew Revenue of 10+ clients by 20% by analyzing SEO data and building recommendations.
- Analyzing Customer data from CRM tools, ongoing campaigns, surveys to channels behavioral pattern for driving data driven CRM Campaign
- Responsible for regular reporting on website performance and customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth
- Leveraging data to constantly seek out new opportunities for improvement in customer success metrics
- Assist in SEO efforts including keyword research, site audits, page and site level optimization, link building, and competitive assessment
- Oversee day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance
- Build insights to implement data strategy work with divisions & data partners to identify upcoming customer requirements.
- Established UAE and KSA customer market for online portals (Eyewa.com ,Noon, Amazon.) sales increased by 10%.
Principal Analyst
Anheuser-Busch InBev
Bangalore
11.2020 - 03.2022
- Analyzing data or insights to determine industry and consumer trends.
- Ensuring content optimization throughout lifecycle of all SKUs
- Incorporate Best Practices online to ensure online to offline flow.
- Build E-Commerce customer insights for Walmart USA grew there business by 20%.
- Leading new capabilities including E-Retail Power BI reporting creation, SOS analysis and reporting for countries(USA/Canada/Europe), conducting trial runs for new software's.
- Handle Website Amazon,Walmart,korger,Totalwine.com build strong relations with buying, demand planning as well as effectively communicating and working with content, marketing and design teams to ensure that we are aligned on product content, availability and promotional activity.
- Strategies and give insights on Market, customer, Brands, Retail and SKU performance
- Takes accountability for delivering customer focused and design-led product range, achieved through effective market research
- Suggests timings for product launches and work on ideas for product promotion
- Feeds information into marketing and liaise to execute key trend launches on Retail market as per customer needs.
Product Evangelist
Derrick Corporation
Gurgaon
06.2019 - 11.2020
- Identified and maximized sales opportunities, and increased customer retention rates by 10%.
- Comfortable working within popular e-commerce platforms such as Shopify, and have used techniques such as A/B testing to help drive revenue
- Analyze data, trends and key consumer behaviors and make fact-based recommendations
- Manage and expand online business working closely and developing solid relationships with key partnering accounts (i.e Amazon)
- Leads team in all digital experience to non-category specific initiatives including Rewards, Business Select, Credit, Diversity, Community Investment, Deal center, Deal of Day, and all quarterly marketing campaigns.
- Ensure successful execution of marketing strategies and online partnerships and promotions to engage maximum customers.
Category Manager
Relfor labs
Pune
02.2017 - 06.2019
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels
- Engaging with existing and potential customers to understand their needs.
- creating and deploying product stories and other content
- Started e-commerce platform from scratch which includes responsibilities for Ads related operational work (Ad queries, campaigns optimization, acceptances, free credits etc.) Tracking and improvement of key metrics – NPS, conversion, returns, cancellations
- Developing and executing periodic sales and promotion plans to achieve monthly targets were achieved by 70%.
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
Key Account Manager
Snapdeal
Gurgaon
12.2014 - 01.2017
- Keeping checks on the stock of, Products (, contributing to the highest sale on site)
- Help the retail outlets to understand the added value of all these services
- Responsible for Ads related operational work (Ad queries, campaigns optimization, acceptances, free credits etc.) Tracking and improvement of key metrics – NPS, conversion, returns, cancellations
- Initiated,Scheduled,organized and managed sales projects and team to maintain effective and profitable relations via sales meetings,goal analysis,database management
- Create online sales growth utilizing eCommerce by defining market level strategy across the regions
- Manage cross functional relationships with internal teams and coordinate efforts with marketing and planning and other internal teams to achieve greater implementation of promotions and measurement of success
- Evaluating customer research, market conditions and competitor data
- Developing and tracking business expansion results; plan and present strategy for business development and profitability through online sales strategy and improve \conversion of CA on respective site
- Preparing and presenting product proposals to prospective and current business partners in person and via email
- Managing online brand and product campaigns to raise brand awareness
- Responsible for the entire cataloging function and ensuring high quality standards with process adherence.
Education
B.Tech -
Uttar Pradesh Technical University
India 05.2009 - 05.2013
Higher Secondary -
Somerville School
India 03.2008 - 03.2009
Skills
Strategic planning
SQLMicrosoft ExcelBusiness AnalysisCRMMicrosoft Power BITableauSalesforceZoho
Quicksight
Nielsen
SaaS
Brand enhancements
Key accounts development
Accomplishments
- Appreciation for outstanding contribution to the
organization for the month of April-June 2015
Snapdeal. (Highest NMV achievement) - Appreciation for outstanding contribution to the
organization for the month of August 2016
Snapdeal. (Highest NMV achievement) - Appreciation for outstanding contribution to the
organization for the month of November 2016
Snapdeal. (Highest NMV achievement)
Certification
Certification Advanced Google Analytics Social Media Marketing: Strategy and Optimization
Timeline
Customer Success Manager
Eyewa
04.2022 - Current
Principal Analyst
Anheuser-Busch InBev
11.2020 - 03.2022
Product Evangelist
Derrick Corporation
06.2019 - 11.2020
Category Manager
Relfor labs
02.2017 - 06.2019
Key Account Manager
Snapdeal
12.2014 - 01.2017
B.Tech -
Uttar Pradesh Technical University
05.2009 - 05.2013
Higher Secondary -
Somerville School
03.2008 - 03.2009