Rashmi Mohan
Dubai,United Arab Emirates
Summary
With 12+ years of experience, I specialize in leading Product Analytics initiatives, delivering end-to-end Conviva video and app analytics solutions that drive measurable business impact. Known for guiding cross-functional teams, optimizing platform performance through data-driven decisions, and ensuring trusted data delivery to BI and business stakeholders. An ISTQB Certified Engineer with strong expertise in automation, benchmarking, and recommendation systems.
Overview
13
13
years of professional experience
1
1
Certification
Work history
Automation Specialist
OSN
Dubai, UAE
06.2018 - 12.2025
- Led end-to-end product analytics strategy across 6+ platforms (OTT, CTV, Android TV, STBs, iOS & Android apps), translating PRDs and roadmaps into 100+ KPIs and event schemas aligned with business objectives.
- Designed and delivered 20+ executive dashboards using Conviva Trends, Conviva Eco, and Power BI, enabling data-driven decisions for Product, Technology, CVM, and Leadership teams.
- Drove video and app performance analytics, analyzing QoE, playback, engagement, and stability metrics across 5+ device types, supporting proactive performance optimization.
- Spearheaded analytics instrumentation and validation for 10+ platform launches, improving data accuracy by ~30% and reducing post-launch data gaps.
- Built Google Recommendations analytics from scratch, configuring business models, recommendation logic, filters, and APIs, and tracking end-to-end recommendation KPIs.
- Enabled data-driven product optimization through deep analysis of viewership trends, metadata-based recommendations, and feature adoption metrics influencing roadmap prioritization.
- Automated performance benchmarking and data quality checks using RPA and test automation, reducing manual validation effort by ~40% across iOS, Android, and CTV platforms.
- Partnered with platform, QA, and engineering teams (20+ stakeholders) to bridge technical performance metrics with business insights, improving release confidence and issue triage.
- Supported go-to-market and post-release analytics, identifying issues 30–40% earlier through monitoring dashboards and driving corrective actions.
Senior Engineer
L&T TECHNOLOGY SERVICES
Bangalore, India
11.2017 - 06.2018
- Designed and implemented a scalable automation test framework using the Page Object Model (POM), improving test reusability and accelerating script development across web and mobile platforms.
- Leveraged Java, Selenium WebDriver, Appium, Maven, and TestNG within Eclipse IDE to deliver stable, maintainable, and efficient automated test suites.
- Utilized a comprehensive set of automation and debugging tools (Appium Desktop/Inspector, adb, Firebug, XPath) to optimize test execution, diagnostics, and failure analysis.
- Led the automation of WebKit-based pages using Selenium, streamlining regression cycles and improving overall testing efficiency.
- Collaborated effectively with cross-functional teams, ensuring smooth project execution.
Product Engineer
HARMAN CONNECTED SERVICES
Bangalore, India
09.2012 - 10.2017
- Managed build tree creation and system integration , ensuring seamless feature merges, resolving compilation issues, and maintaining code integrity through disciplined source code check-ins.
- Executed end-to-end testing across verifier, chipset/driver, middleware, and EPG/UI layers , ensuring platform stability, performance, and release readiness.
- Led test certification, deployment, and production support for Set Top Boxes and associated software features, enabling smooth launches of new technologies.
- Provided frontline technical support for CAS systems , including monitoring, fault diagnosis, and rapid resolution of critical platform issues.
- Leveraged AMS (Audience Measurement System) data to support Analytics teams with insights into customer behaviour, usage patterns, and content consumption trends.
- Applied strong knowledge of SDLC methodologies (Agile & Waterfall) to drive structured, predictable delivery of STB projects.
- Authored and executed high-quality test artifacts , including requirement documents, test strategies, test plans, test cases, scripts, and defect reports.
- Demonstrated expertise across multiple testing methodologies —functional, regression, system, integration, UAT, performance, smoke/sanity, and exploratory testing.
- Collaborated cross-functionally with Product, Engineering, UI/UX, Integrators, Support, and Management teams to ensure high-quality product and service delivery.
- Specialized in build engineering and system-level debugging , using Git-based workflows to support feature integration and issue resolution.
Education
Bachelor of Science - Electronics and Communications
K S INSTITUTE OF TECHNOLOGY
Bangalore, IndiaSkills
- Product Analytics Strategy & Leadership
- Conviva Video & App Analytics
- End-to-End Data Instrumentation & Validation
- Data-Driven Decision Making & Business Insights
- Cross-Functional & Vendor Stakeholder Management
- Analytics Dashboarding & Reporting
Certification
ISTQB Certified Tester – Foundation Level
TOOLS & TECHNOLOGIES
Conviva Trends, Conviva Eco, Power BI, Google Recommendations (Recommendations AI), RPA Tools [Witbe], Automation Frameworks, Android TV, CTV, Set Top Boxes, iOS, Android, Linux, APIs, Agile/Scrum
Timeline
Automation Specialist
OSN
06.2018 - 12.2025
Senior Engineer
L&T TECHNOLOGY SERVICES
11.2017 - 06.2018
Product Engineer
HARMAN CONNECTED SERVICES
09.2012 - 10.2017
Bachelor of Science - Electronics and Communications
K S INSTITUTE OF TECHNOLOGY