Rashmi Verma
Summary
7+ years of experience of retail & trade marketing in FMCG and Electronics Industry
Overview
8
8
years of professional experience
13
13
years of post-secondary education
Work History
Assistant Product Manager [Home Entertainment]
LG Electronics
Dubai
02.2022 - Current
- Assesses the impact of missed forecasts on inventory and manufacturing and takes corrective actions for Home Entertainment
- Manage the month-over-month promotions and discounts for assigned products to drive sales and market share objectives, and to ensure that market forecasts are achieved
- Work with B2B team for the business expansion of HE category in MEA region
- Monitor OSM for HE products through CRM tools
Specialist [Assist Product Manager - TV & AV]
Samsung Gulf Electronics
Dubai
03.2021 - 02.2022
- Assist UAE/GCC PM for sellout promotion plan
- Manage B2B price roadmap for UAE
- Assist Supply Chain Manager for managing PSI, Sell In forecast
- Manage reporting on Weekly Sales and Aging
- Assist PM Head for managing SKU/Channel Monthly Sales Plan
- Assist PM Head on PnL closing [budget mgmt] And SKU Net Price
Budget Analyst [Visual Display - TV & AV]
Samsung Gulf Electronics
10.2019 - 03.2021
- Manage and control Sales promotion monthly budget as planned in the division P&L
- Work with the SCM, Sales and PM to ensure smooth launch of new models, by making sure the registration process, and in turn achieve Sales Target
- Update forecast for sales and Sale Promotion budget based on the supply and division guidelines
- Analyze and improve cost effectiveness, prepare ad review budget updates in collaboration with Product
Marketing Planner [Visual Display - TV & AV]
Samsung Gulf Electronics
08.2018 - 09.2019
- Work with Product Manager in setting up the yearly strategic plan and marketing Budget
- Coordinate with the Marketing & Retail Team to recommend marketing mix for existing shops and new openings within the budget planned in P&L
- Maintain smooth relationships with the suppliers/brand owners and business partners
Retail Marketing Specialist
BBLUNT, Comapny
Dubai
04.2017 - 07.2018
- Manage Retail operation and marketing activities to achieve the monthly target
- Develop & implement marketing campaigns every month to highlight particular performance of the services, product and team
- Briefing the social media marketing team on website & social media changes each week & month
- Deliver all marketing activities within the agreed budget and continuously monitor campaign success to ensure maximum ROI
- Work on key vendors(Loreal, Redken, Healthcare, Ikonic and other ) to achieve highly automated replenishment of stock
Assistant Manager, Field Operations
Hindustan Fd Services, JV HUL & Smollan
Hyderabad
05.2015 - 01.2017
- Responsible f or the entire territory sales and local marketing campaign to achieve monthly target and smooth operation for Surf Excel & Knorr (HUL)
- Manage 3 party employees (instore promoters) to increase the territory sales and conduct monthly training for instore execution
- Coordinating with the Brand team for localizing the HUL brand campaign for Knorr, Surf excel
- Coordinating with the retail buyers for listing the product code for stock replenishment
Management Trainee [Lakme]
Hindustan Field Service (HUL)
Mumbai
05.2014 - 05.2015
- Retail Operation for HUL brands : Lakme
- Handled MT operations for Lakme and Ponds
- Strategic planning of monthly sales targets and execution of
- BTL activities at stores/exhibitions/fests
- Responsible for periodic sending of reports on sales, market share, growth, visibility and competitor sales
- To visit every counter on a monthly basis and ensure product availability, visibility, branding and to streamline and resolve any pending crisis.
Education
B.A - Eng
Hons - undefined
Delhi University
MBA - Marketing
Asian Business School (approved By AICTE
04.2001 - 01.2014
Google Analytics [360]
05.2022 - 07.2022
Skills
SAP
Google Analytics, Sprinklr
Sales Force , BI,
Timeline
Google Analytics [360]
05.2022 - 07.2022
Assistant Product Manager [Home Entertainment]
LG Electronics
02.2022 - Current
Specialist [Assist Product Manager - TV & AV]
Samsung Gulf Electronics
03.2021 - 02.2022
Budget Analyst [Visual Display - TV & AV]
Samsung Gulf Electronics
10.2019 - 03.2021
Marketing Planner [Visual Display - TV & AV]
Samsung Gulf Electronics
08.2018 - 09.2019
Retail Marketing Specialist
BBLUNT, Comapny
04.2017 - 07.2018
Assistant Manager, Field Operations
Hindustan Fd Services, JV HUL & Smollan
05.2015 - 01.2017
Management Trainee [Lakme]
Hindustan Field Service (HUL)
05.2014 - 05.2015
MBA - Marketing
Asian Business School (approved By AICTE
04.2001 - 01.2014
B.A - Eng
Hons - undefined
Delhi University