Jira Service Management
Rasikh Rashid
Business Development Manager – EdTech SaaS
Dubai
Summary
Experienced MBA graduate with dual specializations in Finance and Marketing, offering 4 years of expertise in sales and business development within the EdTech SaaS industry. Proven track record in B2B sales, client acquisition, revenue growth, and strategic partnerships. Led regional sales operations as a Business Development Manager, surpassing targets and driving exceptional results. Strong foundation in lead generation and consultative selling as a Sales Executive, transitioning into a Business Development Executive role. Focused on expanding market reach, forging key partnerships, and driving product adoption. Recognized for identifying business opportunities, negotiating deals, and delivering impactful product demonstrations.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Business Development Manager
Smart Tech
01.2024 - 01.2025
- Managed sales operations within the assigned geographic area, driving revenue growth for the company’s SaaS-based educational solutions.
- Identified and developed business opportunities by targeting schools, colleges, universities, coaching centers, and corporate training programs.
- Increased B2B client acquisition by 40% by identifying and converting high-value prospects, including schools, universities, and corporate training firms.
- Drove SaaS subscription sales, focusing on recurring revenue and customer lifetime value.
- Delivered 60+ product demonstrations to decision-makers, resulting in a 35% increase in SaaS adoption.
- Strengthened client retention by 30% by implementing personalized onboarding and post-sales support strategies.
- Developed a territory sales plan, set targets, and executed sales strategies to maximize market penetration.
- Collaborated with marketing teams to drive lead generation campaigns, webinars, and industry events.
- Spearheaded partnerships with 10+ top educational institutions, leading to long-term contracts and revenue expansion.
- Exceeded sales targets by 60% within the assigned region through strategic lead generation and relationship management.
Business Development Executive
BYJU'S
12.2019 - 11.2021
- Developed and executed strategic sales plans to acquire new customers, driving revenue growth for the company's SaaS-based educational solutions.
- Conducted market research to understand the needs of educational institutions and tailored SaaS solutions accordingly.
- Built and maintained relationships with key stakeholders, including school administrators, universities, and online learning platforms.
- Managed the end-to-end sales cycle, from lead generation and outreach to negotiation and closing deals.
- Collaborated with the marketing team to develop strategies for product positioning, lead nurturing, and customer acquisition.
- Conducted product demos and webinars to showcase platform features and benefits to potential clients.
- Stayed updated on industry trends, competitor offerings, and technological advancements in the EdTech space.
- Providing feedback from clients to the product or service development teams.
Sales Executive
BYJU'S
10.2018 - 11.2019
- Identify and qualify potential leads through cold calling, email outreach, and LinkedIn networking.
- Research schools, colleges, universities, and corporate training institutes to build a pipeline of prospective clients.
- Worked closely with the marketing team to follow up on inbound leads and nurture prospects.
- Conduct product demonstration and presentations to showcase SaaS solutions to educational institutions and businesses.
- Assisted in negotiating and closing deals, ensuring smooth onboarding for new clients.
- Managed a sales pipeline and meet or exceed monthly sales targets.
- Address customer inquiries, provide product support, and ensure a seamless sales process.
- Build and maintain strong relationships with school administrators, teachers and decision makers.
- Gathered feedback from clients and share insights with the product and marketing teams to enhance the EdTech platform.
Education
MBA - Finance & Marketing
University of Kashmir
India 04.2001 -
Bachelor of Commerce -
University of Kashmir
India 04.2001 -
Skills
Business Development
Territory Management
Effective Communication
Business Negotiation
Presentation Skills
Account Management
Solution Selling
Lead Generation & Conversion
Sales Strategies
End Customer Engagement
Certifications
- Investment Banking Foundation.
- Overview of Securities Market & latest Developments (BSES).
Software
Confluence
Slack
MS Office
Timeline
Business Development Manager
Smart Tech
01.2024 - 01.2025
Business Development Executive
BYJU'S
12.2019 - 11.2021
Sales Executive
BYJU'S
10.2018 - 11.2019
MBA - Finance & Marketing
University of Kashmir
04.2001 -
Bachelor of Commerce -
University of Kashmir
04.2001 -
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