Summary
Overview
Work History
Education
Skills
Certification
Timeline
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RASMI CHIDAMBARAN

Dubai

Summary

Seasoned marketing professional at Unilever with 12 years of diverse experience, currently excelling in Digital Commerce transformation and Integrated Trade Marketing for Beauty & Wellbeing across GCC. Known for collaboration, teamwork, negotiation, and relationship building. Expert in both e-commerce platform optimization and trade channel execution with proven ability to drive omnichannel growth strategies. Passionate about guiding brand consumer journeys from awareness to retention through digital innovation and strategic trade partnerships.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Trade & Ecommerce Strategy & Marketing Manager GCC

Unilever
12.2024 - Current
  • Execute with excellence a €160M Beauty business across GCC, optimizing channel partnerships spanning pharmacies, modern trade, and e-commerce platforms
  • Build business cases for new product innovations based on distribution alignments and channel design, executing best-in-class trade launches with comprehensive POSM implementation
  • Plan and conduct Joint Business Plans (JBP) for all GCC trade partners while leading a team of 3 specialists in business data analysis and promotional spend optimization
  • Organize integrated trade promotional activities and loyalty programs to enhance brand visibility, drive sales, and strengthen long-term channel partner relationships
  • Drive retailer-specific category optimization including fixture share, assortment planning, and planogram development to maximize commercial results and omnichannel synergy
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.

E-Commerce Strategy & Marketing Manager GCC

Unilever
07.2022 - Current
  • Orchestrated the transformation of Unilever Beauty and Wellbeing Digital Commerce in the GCC, achieving a cumulative net revenue growth of +80% in 2 years through Amazon, Noon, Delivery Hero, Carrefour, Nahdi & more.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Strategized tailored portfolio and pricing mix actions catering to partner platform demographics and consumer behavior.
  • Pioneered the conception, development and deployment of best practice and growth hacking performance marketing campaigns and content grounded in market insights.
  • Achieved market leadership on prominent e-retailers for world renowned household brands including Dove, Vaseline and Sunsilk.
  • Transformed the consumer journey on Beauty brands (Hair & Skin Care) tying in brand media strategy to drive conversion effectively on e-retailer platform.

B2B Ecommerce& e-RTM- Assistant Manager Gulf

Unilever
01.2021 - 06.2022
  • Led the launch and promotion of Unilever's e-B2B Digital Platform in UAE and KSA, boosting general trade business access and achieving +145% regional growth.

Key Accounts & Omni Channel Sales- Assistant Manager UAE

Unilever
02.2018 - 12.2020
  • Led Foods & Beverages business and total Omni Channel business with Carrefour UAE, leading a team of 9 executives and generating a sales growth of +60% and +80% increase in online availability.

Shopper & Customer Marketing

Unilever
03.2013 - 02.2018
  • S&CM Assistant Manager Gulf (June '17- Feb '18) Led team restructuring across 4 countries, managed a high-performing team of 8, and oversaw a $3M investment in instore strategy, promotion, and placement.
  • S&CM Assistant (March '15- June '17) & CM Executive (March '13- Feb '15) Effectively developed, managed and executed the budget and POSM in Gulf markets for instore activities.

Education

Bachelors - Business Administration- Aviation Management

Emirates Aviation University
01.2012

Skills

  • Long-term strategic planning
  • Ecommerce marketing
  • Consumer behavior analytics
  • Customer engagement strategies

Certification

  • EConsultancy- Intermediate, Advanced and Elite Certification eCommerce Accelerator Hub, Dubai, UAE
  • Net Revenue Management, Level 1 and 2 Certifications Unilever, Dubai, UAE

Timeline

Trade & Ecommerce Strategy & Marketing Manager GCC

Unilever
12.2024 - Current

E-Commerce Strategy & Marketing Manager GCC

Unilever
07.2022 - Current

B2B Ecommerce& e-RTM- Assistant Manager Gulf

Unilever
01.2021 - 06.2022

Key Accounts & Omni Channel Sales- Assistant Manager UAE

Unilever
02.2018 - 12.2020

Shopper & Customer Marketing

Unilever
03.2013 - 02.2018

Bachelors - Business Administration- Aviation Management

Emirates Aviation University

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RASMI CHIDAMBARAN