RAUNAK GAIKWAD
Digital Marketing Manager
Summary
As a seasoned Senior Level Professional in Digital Marketing, Advertising, Branding, and Communications, I have 7+ years of experience contributing to the success of corporate business organizations. With a focus on big-picture perspectives, I am a creative, innovative, enthusiastic, and forward-thinking leader in a team business environment.
My broad-based experience includes strategic marketing communications, digital marketing, brand building, media/public relations, copywriting, and advertisement. I have successfully led digital marketing initiatives, including search engine optimization, search engine marketing, social media marketing, content marketing, campaign development and optimization, technical/editorial direction for production, program quality and effectiveness management, data management, and marketing automation.
Leveraging market research, industry analysis, and customer insights, I have demonstrated experience in liaising with top management and cross-functional teams, including leadership for communication initiatives, branding promotion, online marketing/advertising, storytelling, and content planning. I have successfully anticipated and countered competitive actions, built customer loyalty, and positioned the brand for enhanced market share.
My exceptional communication, presentations, and mentoring skills have distinguished me as a leader in developing business continuity plans, procedures, and service standards for business excellence. I have successfully led teams to achieve results, both in terms of individual contributions and team dynamics.
Overview
8
8
years of professional experience
4
4
Certifications
4
4
Years of Entrepreneurial experience
Work History
Digital Marketing Manager
Innovate Living
Dubai
10.2021 - Current
- Directing the development and execution of digital marketing initiatives; determining short-term & long-term budgets and developing business plans for the achievement of organizational goals
- Designing concept development and implementation for the Social Media Launch for the Real Estate Vertical
- Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members of 5 mid- level designer's and Content Writer's
- Generating Leads for the Real Estate Vertical for the Sales Team and collaborating with Vendors & Developers
- Improving brand salience by evolving a target message map that clarifies the brand's key differentiators
- Developing and editing Blogs for SEO implementation for website
- Collaborating with advertising agencies for developing communication plans based on specific media objectives and analyzing evaluations post advertising to utilize in subsequent media plans
Founder
Digital Native Pvt. Ltd
Mumbai
01.2017 - 01.2021
- After examining the market, the concept emerged
- The demand for digital marketing was leaving its mark on a mature sector
- I began developing strategies for companies in significant industries
- Within 4 years, our single-employee business had grown to a 28-person crew
- We were basically educating the client about the services, analyses, and the relevance of the service in addition to delivering market research and data on online reputations
- Key Result Areas:
- Utilized SEO techniques to drive targeted traffic to client's site while getting the site ranked along with planned & executed digital/ online marketing strategies across various channels like SEO, SMO, SMM and Content Marketing with a clear focus on maximizing online visibility along with increased traffic & lead conversion
- Strategized and implemented successful Social Media campaigns and Search Engine Optimization (SEO) strategies for clients in the industries such as architecture firms, Developers, franchisees, Food & Beverage sector, and Artist's account management, which in-turn led to a significant increase in exposure and revenue
- Associated with many networking groups such as BNI, Rotary, and Incubators which helped us to grow our network and gained many referrals and spoke about “Impact of Social Media- LinkedIn” for HNI and UHNI clients at Names - con summit in front of 3000+ industry professionals
- Made the client understand the use of an underutilized program/campaign/ offering to lower the cost by giving higher than expected results
- Successfully organized and managed one of the biggest pet festivals in the city with more than 14,000 entries; even though not being an event company all the responsibilities were taken care of in a sophisticated manner INTERNSHIP
Digital Marketing Associate
Ogilvy & Mather
Mumbai
01.2016 - 01.2017
- Areas:
- Track record of leading efforts towards revenue gains and brand awareness through an intelligent use of the social media
- Developed and implemented social media strategy and best practices across various platforms (e.g
- Facebook, Twitter Google+, YouTube, Pinterest, Instagram, etc.)
- Managed complete reputation of the brand in the online space by responding to all feedbacks, reviews and ratings
- Strategized comprehensive social media plans that used social media marketing techniques to enhance visibility, membership and traffic for all products
- Tapped customers on social media by listening to VOC and identifying trending topics; responded promptly to queries; offered free products/samples and used humor to catapult the target audience
- Evolved a content marketing plan through premium article directories, blogs, guest posting and social media, resulting in an increase of the referral traffic
- Drove integrated brand campaigns for various categories; collaborated with partners like Google, YouTube to strengthen the brand association, media planning and brand measurement studies
Digital Marketing Intern
Ogilvy & Mather
01.2015 - 01.2016
- Ensured that all social media platforms are consistently updated and maintained; implemented a Social Listening programme and developed supporting analysis/reporting; and created campaigns to acquire new followers across our social media sites
- Aided SEO strategies by recognizing keyword initiatives and how they fit into content marketing plans
- Tracked & assessed competitor behavior in the social & digital space in order to adapt & reconfigure short & long-term programmes in accordance with company outcomes
Education
SSC & HSC -
01.2008 - 2011.04
BBA - International Marketing
03.2013 - 2016.03
Skills
Team Building & Leadershipundefined
Certification
Professional Certificate in Senior Management from IIM Kozhikode in 2020
Timeline
Digital Marketing Manager - Innovate Living
10.2021 - Current
Founder - Digital Native Pvt. Ltd
01.2017 - 01.2021
Digital Marketing Associate - Ogilvy & Mather
01.2016 - 01.2017
Digital Marketing Intern - Ogilvy & Mather
01.2015 - 01.2016
Mewar University - BBA, International Marketing
03.2013 - 2016.03
Vasant Vihar Junior College - SSC & HSC,
01.2008 - 2011.04
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