Rawad Sabra

Content Strategy & Acquisitions:

• Identify and negotiate licensing deals with global and regional content providers (studios, broadcasters, indie producers).

• Develop acquisition strategies that align with platform positioning, audience preferences, and ROI targets.

• Analyze performance data to inform future content investment decisions.

Ad Sales & Monetization:

• Develop and manage relationships with advertisers, brands, and media agencies to drive SVOD/AVOD revenue.

• Collaborate with internal teams (marketing, product, ad ops) to develop innovative advertising solutions and packages.

• Monitor ad inventory performance and optimize pricing and fill rates.

Telco & Strategic Partnerships:

• Establish and manage telco partnerships for bundling, billing integration, and co-branded campaigns.

• Collaborate on content distribution and user acquisition strategies via telco networks.

• Negotiate mutually beneficial commercial agreements and maintain strong relationships with key telco stakeholders.

Market Intelligence & Reporting:

• Monitor competitor activities, content trends, and regional market shifts to identify new opportunities.

• Provide regular updates and business reviews to senior management.

• Track KPIs related to partnerships, revenues, and content performance.

• Identify, evaluate, and negotiate licensing deals with content providers to acquire premium Asian content for Viu's platform
• Develop and maintain relationships with key content partners to secure exclusive and high-demand titles
• Develop programming strategies and content schedules to optimize viewer engagement and retention
• Oversee the localization process, including subtitling, dubbing, and metadata tagging, to ensure high-quality content delivery across multiple languages and regions
• Implement quality assurance processes to maintain content integrity and compliance with regulatory standards and licensing agreements
• Monitor key performance indicators (KPIs) related to content consumption, viewer engagement, and audience demographics
• Collaborate with cross-functional teams to align programming initiatives with strategic objectives and business goals
• Manage content acquisition budgets and expenditures effectively
• Stay abreast of industry trends, market dynamics, and competitive landscape in the OTT video streaming space
• Conduct market research and competitive analysis to identify emerging opportunities and potential threats.

• Monitor and optimize the performance of OSN Play's digital streaming platform
• Coordinate with content providers, licensors, and internal teams to manage the ingestion, metadata tagging, and scheduling of content
• Collaborate with product managers and UX designers to improve the user interface, navigation, and functionality of OSN Play
• Investigate and resolve technical issues and performance bottlenecks affecting OSN Play's digital platform
• Manage relationships with third-party vendors, service providers, and technology partners
• Analyze user behavior data, performance metrics, and customer feedback to optimize OSN Play's digital product operations
• Identify opportunities for process optimization, automation, and efficiency gains
• Collaborate closely with cross-functional teams to align operational activities with business objectives and priorities.

• Identify, evaluate, and acquire a diverse range of content to meet the programming needs of OSN's linear channels
• Develop and maintain programming schedules for multiple channels
• Collaborate with internal stakeholders to develop and execute content strategies
• Monitor ratings, audience feedback, and market trends to evaluate the performance of programming initiatives
• Ensure compliance with regulatory requirements and content licensing agreements
• Cultivate and maintain relationships with content providers, production studios, distributors, and other external partners
• Oversee the quality control process for programming content
• Work closely with cross-functional teams to ensure seamless execution of programming initiatives and promotional campaigns.

• Develop and implement comprehensive social media strategies aligned with OSN's brand objectives
• Oversee the creation and curation of engaging content for OSN's social media channels
• Monitor and respond to inquiries, comments, and messages from followers
• Foster meaningful interactions with OSN's social media followers
• Collaborate with the marketing team to plan and execute social media advertising campaigns
• Lead the collection, analysis, and reporting of customer feedback
• Generate actionable insights from social media and feedback data
• Manage and mentor a team of social media specialists and feedback analysts
• Collaborate with internal teams to align social media and feedback initiatives with business goals and priorities.

• Provide customer support and assistance
• Diagnose and resolve technical issues reported by customers
• Monitor customer interactions and technical support tickets
• Stay updated on OSN's product offerings and technical specifications
• Serve as a point of escalation for unresolved customer issues
• Maintain accurate records of customer interactions and troubleshooting procedures
• Mentor and train junior customer service and technical support agents
• Collaborate with internal teams to enhance team performance and capabilities.