Rawad Sabra
Dubai
Summary
Marketing Manager with 6+ years of experience in the UAE media and tech ecosystem, specializing in OTT and Music platforms. Known for building high-impact marketing campaigns and brand partnerships that drive user engagement, revenue growth, and cultural resonance. Strong track record of blending data insights with creative strategy to deliver results across digital, influencer, and offline marketing channels.
Overview
18
18
years of professional experience
Work History
Marketing Manager
HUAWEI
01.2020 - Current
- Led B2C marketing for Huawei Music and Huawei Video across GCC with a focus on content localization and cultural fit
- Managed to deliver 28% YoY increase in active users through targeted influencer campaigns and social media activations
- Developed cross-platform campaigns that integrated music with brand moments (e.g., Ramadan, National Day, Eid Holiday and other related events)
- Worked closely with product, PR, and media teams to align strategy across channels
- Develop comprehensive marketing strategies aligned with company objectives.
- Conduct market research to identify trends and opportunities by analyzing customer insights and behavior to drive marketing initiatives.
- Maintain brand integrity across all marketing channels and materials ensuring consistency in communication.
Marketing Manager OTT
VIU
01.2018 - 12.2019
- Played a core role in launching and scaling Viu's footprint in the UAE and the region with a focus on content and audience acquisition
- Delivered 35% growth in subscriptions in under 12 months through integrated campaigns combining digital, print and social platforms
- Together with a team, brain stormed and Initiated short-form content for video and music promotions to increase stickiness and platform usage
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated cross-functionally on user insights and market intelligence to tailor engagement strategies
- Monitor key performance indicators (KPIs) related to content consumption, viewer engagement, and audience demographics
Digital Product Manager
OSN
01.2014 - 01.2018
- Monitor and optimize the performance of OSN Play's digital streaming platform
- Coordinate with content providers, licensors, and internal teams to manage the ingestion, metadata tagging, and scheduling of content
- Collaborate with product managers and UX designers to improve the user interface, navigation, and functionality of OSN Play
- Investigate and resolve technical issues and performance bottlenecks affecting OSN Play's digital platform
- Manage relationships with third-party vendors, service providers, and technology partners
- Analyze user behavior data, performance metrics, and customer feedback to optimize OSN Play's digital product operations
- Identify opportunities for process optimization, automation, and efficiency gains
- Collaborate closely with cross-functional teams to align operational activities with business objectives and priorities.
Programing Content Manager
OSN
04.2011 - 01.2014
- Identify, evaluate, and acquire a diverse range of content to meet the programming needs of OSN's linear channels
- Develop and maintain programming schedules for multiple channels
- Collaborate with internal stakeholders to develop and execute content strategies
- Monitor ratings, audience feedback, and market trends to evaluate the performance of programming initiatives
- Ensure compliance with regulatory requirements and content licensing agreements
- Cultivate and maintain relationships with content providers, production studios, distributors, and other external partners
- Oversee the quality control process for programming content
- Work closely with cross-functional teams to ensure seamless execution of programming initiatives and promotional campaigns.
Social Media and Feedback Leader
OSN
01.2009 - 03.2011
- Develop and implement comprehensive social media strategies aligned with OSN's brand objectives
- Oversee the creation and curation of engaging content for OSN's social media channels
- Monitor and respond to inquiries, comments, and messages from followers
- Foster meaningful interactions with OSN's social media followers
- Collaborate with the marketing team to plan and execute social media advertising campaigns
- Lead the collection, analysis, and reporting of customer feedback
- Generate actionable insights from social media and feedback data
- Manage and mentor a team of social media specialists and feedback analysts
- Collaborate with internal teams to align social media and feedback initiatives with business goals and priorities.
Senior Technical Executive
OSN
01.2007 - 10.2009
- Provide customer support and assistance
- Diagnose and resolve technical issues reported by customers
- Monitor customer interactions and technical support tickets
- Stay updated on OSN's product offerings and technical specifications
- Serve as a point of escalation for unresolved customer issues
- Maintain accurate records of customer interactions and troubleshooting procedures
- Mentor and train junior customer service and technical support agents
- Collaborate with internal teams to enhance team performance and capabilities.
Education
MBA - Business Administration And Management
Ascencia Business School
09-2024
High School -
Abu Dhabi International School
01.1998
Skills
- Localized Marketing Strategy
- Brand Partnerships & Collaborations
- Digital & Social Media Marketing
- Data-Driven Decision Making
- OTT & Music Industry Experience
- Cross-Functional Collaboration
- Brand Marketing Promotion
- Strategic Marketing Planning
- Marketing Campaign Management
Personal Information:
- Position: Marketing Manager
- Nationality: Lebanon
- DOB: 17/10/1982
- Marital Status: Married
- Visa: Employment Visa
Languages
English
Proficient
C2
Arabic
Bilingual or Proficient (C2)
Timeline
Marketing Manager
HUAWEI
01.2020 - Current
Marketing Manager OTT
VIU
01.2018 - 12.2019
Digital Product Manager
OSN
01.2014 - 01.2018
Programing Content Manager
OSN
04.2011 - 01.2014
Social Media and Feedback Leader
OSN
01.2009 - 03.2011
Senior Technical Executive
OSN
01.2007 - 10.2009
High School -
Abu Dhabi International School
MBA - Business Administration And Management
Ascencia Business School
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