Rawan Elgurashi
Canterbury / Dubai
Summary
Performance-oriented Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
10
years of professional experience
Work History
Regional Marketing Lead, EMEA
Microsoft - Contract
07.2023 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Managing a team across, MEA, Europe and UK.
- Working closely with Microsoft Marketing & Communications directors/managers in EMEA in managing communication for a large number of Microsoft executives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managing employee advocacy across Microsoft EMEA.
- Monitoring and sustaining growth on Microsoft EMEA LinkedIn.
- Handling internal employee comms across EMEA.
- In charge of MyCompany platform management, Microsoft's main employee platform.
- Presenting trainings to Microsoft EMEA executives & employees on social marketing.
- Attending events and supporting comms on narratives.
- Managing centralized marketing resources for entire area.
- Creating and managing social media campaigns to increase brand engagement.
- Overseeing preparation of marketing copy, images, videos, emails, and other collateral.
- Utilized cross-functional strategies between divisions to systematize executive & employee advocacy.
Social Advocacy Lead, MEA
Microsoft - Contract
02.2022 - 06.2023
- Worked closely with Microsoft Marketing & Communications directors/managers and Microsoft MEA CMO in managing communication for a large number of Microsoft MEA executives. Achieving over 12 million views across their content.
- Managed employee advocacy across Microsoft MEA with 70% increase in engagement.
- Monitored and sustained growth on Microsoft MEA LinkedIn.
- Handled internal employee comms through newsletters and MyCompany platform.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- In charge of MyCompany platform management, Microsoft's main employee platform in MEA.
- Presented over 15 trainings to Microsoft MEA executives & employees on social marketing.
- Managed content creation agencies for relevant projects and monthly content calendars along with ADHOC requests.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Head of MarCom
Search For Common Ground
12.2020 - 12.2021
- Created and implemented MarCom strategy with $5 million budget.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image regionally.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals across Sudan.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Held successful local exhibitions and events.
- Presented workshops across Sudan.
Head of Marketing
Minnesota Medical Company
07.2020 - 12.2020
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Increased market awareness and penetration through development of creative collateral.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Identified low-cost opportunities to increase visibility and drive traffic.
Communications Manager & Events & Outreach Coordinator
DAL Group - KICS
11.2017 - 06.2020
- Developed content and managed all internal and external communication platforms: Social media pages, newsletters, website.
- Re-vamped website and re-wrote all content.
- Achieved 160% growth on social media pages during my stay.
- Created media library and arranged for multiple events coverages.
- Organized & hosted the first successful international exchange.
- Introduced new lines of communications and maintained them successfully.
- Arranged multiple events and exhibitions.
- Set KPI's and succeeded them.
- Copywriting a large part of campaign material in both English & Arabic.
- Reached out and created many external relationships.
Brand & Communication Specialist
MTN
07.2015 - 10.2017
- Analyzed the market and determined areas of improvement.
- Managed all of MTN’s marketing campaigns including shooting TVC’s, radio ads, newspapers and every viable medium depending on campaign. All of which showed great success, some still remain intact.
- Created visuals working closely with designing agencies.
- Planned and coordinated media plans.
- Designed and implemented new ideas for MTN’s development.
- Managed all legal and financial requirements for various artists, agencies and suppliers.
- Copywriting a large part of campaign material in both English & Arabic.
Regional Student Ambassador
WhatUni
09.2013 - 05.2015
Sales & Marketing Executive
The Benassurance Group
05.2014 - 09.2014
Education
Associate of Arts - Business Management
University of Lincoln
UK05.2015
Skills
- Marketing Effectiveness
- Regional Delivery Management
- B2B Customer Relationship Management
- Multimedia Presentations
- Content Curation
- Strategic Marketing Campaigns
- Social Media Platforms
- Corporate Communications
- Promotions and Marketing Strategies
- Business Objective Analysis
- Pricing Strategies
- Brand & Strategy Development
Other Interests
- Artist, featured in many exhibitions.
- Writer and spoken word performer.
- Athlete, running and tennis.
Timeline
Regional Marketing Lead, EMEA
Microsoft - Contract
07.2023 - Current
Social Advocacy Lead, MEA
Microsoft - Contract
02.2022 - 06.2023
Head of MarCom
Search For Common Ground
12.2020 - 12.2021
Head of Marketing
Minnesota Medical Company
07.2020 - 12.2020
Communications Manager & Events & Outreach Coordinator
DAL Group - KICS
11.2017 - 06.2020
Brand & Communication Specialist
MTN
07.2015 - 10.2017
Sales & Marketing Executive
The Benassurance Group
05.2014 - 09.2014
Regional Student Ambassador
WhatUni
09.2013 - 05.2015
Associate of Arts - Business Management
University of Lincoln
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