Reda Ahmed Dohst
Dubai
Summary
Results-oriented professional with 24 years of retail experience, specializing in team leadership and customer service. Proven ability to enhance operational efficiency and drive business growth through effective problem-solving. Strong organizational and communication skills facilitate the management of high-performing cross-functional teams. Committed to delivering exceptional results in company operations and project leadership.
Overview
13
13
years of professional experience
Work history
General Store Manager
Majid Al Futtaim
Dubai
03.2023 - 09.2025
- Streamlining operations to maximise efficiency and minimise waste.
- Developing loss prevention strategies, reducing inventory shrinkage
- Prevented overspending by accurately tracking labour hours and expenses by analysing our monthly Profit & Loss
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
- Challenged and inspired team members to achieve business results.
- Understanding what drives overall business success and prioritized and delivered quality results.
- Set SMART goals for store team, developing staff abilities and increasing sales performance.
- Planned and executed in-store events, generating in additional sales revenue.
- Maximizing sales, ensuring store environment consistently followed published planograms and branding standards.
- Introduced product training programme to improve customer experience, boosting customer satisfaction levels
- Driving continuous improvement, communicating effectively across all levels within the organization, providing high-level feedback on product and customer experience.
- Facilitated smooth store operations, verifying opening and closing procedures were in line with company guidelines.
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
- Determined strategic direction of organisation based on industry knowledge and market research.
Area Manager
Majid Al Futtaim
Dubai
01.2020 - 03.2023
- Handling the top UAE Centrals Cluster of stores out performing all KPI's & positive EBIDTA
- Drove revenue increases and team morale by developing and deploying incentivized sales contests.
- Conducted training sessions to educate employees on best practices and procedures, increasing team performance in central Dubai, countlessly driving growth in customer satisfaction
- Increased sales by 100% by rolling out new promotional strategies across developing the stores and extension of a store that had a growth by 200% compared to RII
- Oversaw operations and expansion's of the organisation, including budget planning, strategy Development, community outreach, forecasting in order to reach the Area's budget
- Optimised sales methods to best engage, acquire and retain customers.
- Approached new tasks and projects with enthusiasm and passion, increasing employee motivation and morale.
- Managed staffing schedules for high numbers of employees, delivering operational efficiency whilst remaining under budget.
- Applied expertise in team leadership to address productivity and performance issues, motivating store managers to achieve KPIs.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
- Prepared and presented reports, strategies and recommendations for consideration by senior management.
- Planned and managed resources and budget to support and deliver objectives.
- Conducted regular performance reviews, leading to increased Store Managers satisfaction.
- Liaised regularly with senior management to discuss operational updates and improvements.
Project Manager
Majid Al Futtaim
Dubai
01.2017 - 12.2019
- Opened over 36 express & Supermarket format stores across UAE covering the 7 Emirates
- Managed store openings successfully, governing milestones and noting adherence in line with project plans.
- Managed budgets diligently, controlled unnecessary expenditure on projects.
- Adhered to project governance cadence and escalation routes.
- Used project management tools and techniques for positive, successful outcomes.
- Delivered on projects' key objectives with agreed budgets, timelines and standards.
- Implemented and maintained appropriate systems to enable successful planning and scheduling.
- Acted as single point of contact for customers and internal stakeholders.
- Managed workforce planning, compiling information for informed decision-making.
- Documented appropriate project plans and controls in line with change lifecycle.
- Identified and managed budget, timescale and scope changes, recommending actions and improvements to meet project goals.
- Identified and deployed resources with individual responsibilities for project completion.
- Used business intelligence reports to manage project financials, initialise project invoicing and revenue recognition.
Store Manager
Majid Al Futtaim
Dubai
01.2013 - 12.2016
- Completed opening and closing procedures each day.
- Monitored stock levels and wrote timely order supply requests to replenish merchandise.
- Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
- Uphold positive and proactive approach to challenges, using initiative and demonstrating commitment and flexibility.
- Kept awareness of competitor activity and developed ideas to promote store.
- Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.
- Acted as liaison between staff and management to maintain two-way communications that improved store performance.
- Exceeded sales targets consistently by assisting customers in selecting and purchasing merchandise.
- Challenged and inspired team members to achieve business results.
- Solicited customer feedback to understand customer needs and constantly improve product offerings.
- Set SMART goals for store team, developing staff abilities and increasing sales performance.
- Maximised profitability through efficient budgeting and identified opportunities for growth.
- Maintained strong partnership with Operations Manager to keep alignment and timely communication.
Education
Master of Business Administration - Executive
University of Northampton
01.2025 - 07.2025
Skills
- Operational risk management
- Margin management
- Omni-Channel retailing
- Merchandising strategies implementation
- Managing diversity
- Product knowledge proficiency
- Retail operations expertise
- Team-orientated
- Merchandise planning
- Outstanding communication skills
- Customer service
- Time management mastery
- Knowledge of e-commerce platforms
Languages
English
Arabic
Timeline
Master of Business Administration - Executive
University of Northampton
01.2025 - 07.2025
General Store Manager
Majid Al Futtaim
03.2023 - 09.2025
Area Manager
Majid Al Futtaim
01.2020 - 03.2023
Project Manager
Majid Al Futtaim
01.2017 - 12.2019
Store Manager
Majid Al Futtaim
01.2013 - 12.2016
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