Reema Bhatia

• Assess potential partnership prospects across various ECOM platforms
• Define and revise current order fulfillment policies and procedures to enhance end to end process.
• Analyze current performance of collections, categories and campaigns to improve marketing effectiveness and ROI. Accordingly plan upcoming offers, promotions and brand - growth strategy
• Analyze new market trends, business opportunities and market segments in GCC landscape
• Vendor Relationships: Develop, manage and measure channel performance and suggest business - growth plan
• Drive e-commerce sales performance: generate ideas and strategies based upon data-driven insights and recommendations.
• Manage and review e-commerce operations and processes.
• Developing strategies to increase brand awareness, sales volume, or market share for specific clients or brands
• Managed key accounts with responsibility for sales, contracts, negotiations and reporting.
• Maintained up-to-date records of account activities including contact information, sales history, open orders.
• Organized promotional events at trade shows, conferences, or other venues as part of the overall sales plan.

Channels Managed: Amazon, Noon, Mumzworld, Dubai Store, Wellbene

Brands Managed: Good Vibes, Carmesi, Faces Canada, Neemli Naturals, etc.

• Define overall category roadmap & vision; identify the right growth levers to scale categories
• Expand Assortment, inventory planning & driving price leadership, key partnerships, on-time launches, and monetization
• Build relationship with sellers/brands to identify and address gaps in their offerings, increase their engagement in campaigns, and increase adoption of Wellbene tools/platforms
• Negotiate contract terms and handle seller onboarding and product cataloging
• Help and deliver results by partnering closely with teams such as product, marketing, ops, customer service, legal, seller teams to deliver the best shopping experience.

Assortment Building / Range Planning

• Drive assortments and range plans, adopting category strategies each season across brands: adidas, Nike, Puma, New Balance, Converse, Vans, Asics, Reebok, Karl Kani & Emporio Armani
• Maintain clear customer and Middle East market understanding and trends within fashion and athleisure streetwear
• Maximize adoption rate across all brands whilst satisfying product presentation guidelines and store capacities (width and depth)
• Identify and initiate strategic opportunities within portfolio

OTB Management and Order Placement

• Utilizing Category and Store-wise OTB in optimal mix to support sales strategy
• Responsible for all order uploads within category portfolio each season within timelines

Reporting / Financial Analysis

• Review Sales for each season, sale trends, and track performance of category
• Analyze key performing product areas based on sell through
• Report on product performance across regions and feedback to Category Managers after completion of each season and implement opportunities to refine

Distribution

• Applying business and category strategy to create distribution plan to support sell-through and sales targets
• Marketing and Product Presentation
• Drive module plan discussions with VMs to ensure quality product presentations across stores, across all regions
• Plan and liaise each season with RBM team to guarantee marketing support on door level and track product deliveries with merchandise planner
• Align with Marketing team to plan omni-communications for all brands in-charge.

• Select seasonal assortments twice a year (SS/FW) & manage the ongoing UA assortment
• Monitor and analyze sales based on various KPIs: Sales Mix, Profit, Sell-Through, ATV, UPT, ASP and traffic achievement
• Devise Distribution Plan for new assortments across 30 UA stores (SA, AE, KW, QTR)
• Manage weekly replenishment of basic stock items using Stock-On-Hand report
• Prepare planograms for existing / new store-layouts using Sales & Space Mix analysis
• Calculate Rate-Of-Sale to establish the next-season's assortment depth & width
• Prepare, present & introduce Retail Pre-lines to the leadership team
• Work on Zero-Seller reports to identify mannequin looks to push through slow-sellers.

• Created one Emerging Market (EM) range for Women & Kids, based on Global priorities & EM cluster needs
• Lead the go-to-market (GTM) content & Global brand conference preparation
• KU of System & Tools: Range management tool (RMT), Digital merchandising tool (DMT), SAP & BI
• KU for reports & analysis: YTD, Sell-through, Integrated Business Planning

Achievements:

1. Successfully initiated & achieved collaboration with Mo Salah. Designed & developed Mo Salah kids range & landed new accounts by offering them exclusivity to this collection

2. Devised business case & successfully presented the same to Global leads to arrange Messi & Pogba take-down's for Kids BU from Football BU for SS19 & FW20 collection

The case incorporated the player's design, color scheme, product-portfolio across APP, FTW & ACC

3. Adopted new strategy of selling 'stories'. Created holistic packs & cross merchandised. Led to 13% growth v/s last year

4. Delivered one of the best sell-in tools: EM look books, display of key looks on models & mannequins. Resulted in 10% increase in sell-in orders v/s last mirror season

5. Led one of the most profitable and successful kids BTS (Back to School) campaign

6. Built packages based on pricing, models & colors - achieved 98% of the target (week 1) & 131% of target (week 3) in Qatar.

• Lead EM business for EM HUB & MENA with all ranging & GTM tasks
• Lead the Range Input Process- to capture seasonal range needs & shared the same with BU range creation team in HQ
• Lead all sell-in preparations (showrooms & presentations, etc.).