REHAB METWALLY

Lead daily operations across 20+ stores in the Northern Emirates, including Al Ain, Fujairah, and Khorfakan, managing a team of 30 Beauty Advisors (BAs).

• Oversaw sales operations, focusing on sales performance, customer relationship management, and brand consistency across all retail outlets.

• Designed and implemented coaching and training programs for BAs, improving product knowledge and overall team performance.

• Developed KPIs for new hires and tracked performance metrics, including competition analysis and inventory management.

• Consistently achieved year-to-date sales performance averaging 125%, maintaining a leading market share in Carrefour.

• Monitored market trends and competitor activities to adapt strategies and maintain competitive advantage.

• Supervised day-to-day sales operations to ensure efficient execution of processes and procedures.

• Delivered in-house training programs for Oman, KSA, and UAE retail teams on GOSH, Rude, Deborah, Dermolab, and Korean skincare brands.

• Coordinated with retailers to support product launches, promotions, and brand visibility initiatives.

NYX, Deborah, Note & Lifestyle Brands (Makeup, Skincare & Perfume)

United Arab Emirates | MARCH 2014 – MARCH 2016

• Specialized in makeup application and product knowledge for trend-driven brands like NYX, Deborah, and Note.

• Handled a wide range of beauty categories including skincare and fragrance across all Lifestyle (LS) outlets.

• Engaged customers through live demonstrations, makeup trials, and tailored beauty advice.

• Contributed to achieving sales targets by promoting new arrivals and seasonal offers.

• Ensured consistent brand presentation, hygiene standards, and excellent customer service at all times.

Worked with premium beauty brands Guerlain and La Prairie across makeup, skincare, and fragrance categories.

• Provided personalized customer consultations and product recommendations.

• Maintained strong product knowledge and delivered exceptional customer service to drive sales.

• Supported promotional events and received training on new product launches.

• Received multiple certifications for high performance and achievement in sales and service excellence.