Reham Shawgi Eltahir
Senior Media and Communications Analyst
Dubai
Summary
Multi-skilled media and communications professional with 8+ years’ experience leading strategic initiatives, managing projects, and directing cross-functional teams at the Ministry of Cabinet Affairs. Skilled in media project management and creative direction, consistently aligning communications with ministry goals. Currently Senior Media and Communications Analyst, overseeing high-impact projects, stakeholder management, and delivering measurable results in dynamic environments.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
Work History
Senior Media and Communications Analyst
Ministry of Cabinet Affairs
Dubai
01.2020 - 07.2025
- Leading the project to manage and standardize 97 PMO social media accounts through centralized workflows, generating ongoing annual savings of AED 4 million.
- Directing a multidisciplinary media team to deliver creative, integrated campaigns that align with ministry standards and objectives.
- Overseeing the creative production process from concept to publishing, ensuring high-quality and impactful content delivery.
- Managing media coverage and logistics for over 2,000 medium and large-scale events, ensuring seamless, high-quality execution.
- Maintaining strong vendor and agency partnerships, overseeing deliverables and ensuring alignment with project timelines and quality standards.
- Supporting on-ground media operations at the World Government Summit, co-leading photography and coverage for 400+ sessions across multiple years.
Research Analyst – Projects Management Office
Prime Minister’s Office
Dubai
01.2017 - 01.2020
- Managed 500+ social media activations (events, campaigns, visits, workshops) and led @HappyUAE platforms for 3 years, ensuring alignment with wellbeing messaging.
- Directed the award-winning #DontWorry mental health campaign during COVID-19, recognized as the UAE’s Best Community Impact Initiative.
- Led the Happiness Films Award, the UAE’s first national short film competition, managing up to AED 3M budget, multi-partner coordination, and full project execution.
- Drafted high-level speeches and scripts, collaborating with senior leadership to ensure message consistency across public communications and events.
Education
Bachelor’s Degree - Arts in Communication - Electronic Media
University of Sharjah
09.2013 - 01.2017
Skills
Project Management
undefinedCertification
Copywriting & Video Editing Certificate, MBC Group, 01/01/16
Languages
Arabic
Fluent
English
Advanced
Timeline
Senior Media and Communications Analyst
Ministry of Cabinet Affairs
01.2020 - 07.2025
Research Analyst – Projects Management Office
Prime Minister’s Office
01.2017 - 01.2020
Bachelor’s Degree - Arts in Communication - Electronic Media
University of Sharjah
09.2013 - 01.2017
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