Social Media Marketing (SMM)
Rehan Zulfiqar
Performance Marketing Account Manager
Dubai
Summary
- Performance Marketing Specialist With over 4+ years of experience driving business growth through successful paid advertising campaigns and effective strategies.
- I specialize in increasing conversions, reducing ad spend, and maximizing return on investment by lead generation campaigns in different industries, i.e., Business Setup, Real Estate, Ecommerce, Automotive, Interior Design, Health & Beauty, Marketing Companies, and more.
- I've worked on 30+ Ad accounts across diverse industries, delivering profitable campaigns that align with business goals by growing sales by 174% , increasing ROAS by 7x , and cutting CPL by 43% .
- Strong background in Google Ads, Meta Ads, Performance Marketing, CRM Integration, Conversion Tracking, Accounts Management, Technical SEO Optimization, Site Audit, Niche Research, & Organic Website Growth for Startup companies and brands.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Performance Marketing Account Manager
Aldwa Marketing
Dubai
05.2023 - Current
- Managed Client Relationships and PPC Accounts as a Paid Performance Marketing Specialist in digital advertising across all platforms.
- Managed and oversaw the performance of over 20 accounts across various platforms, including Google Ads, Meta (formerly Facebook Ads), TikTok, and Snapchat.
- Took ownership of the entire campaign lifecycle, from initial research and account setup to crafting compelling ad text, continuous optimization and achieved remarkable 46% growth in ROAS for D2C Brand.
- Utilized a range of digital marketing tools and platforms, such as LandingI, Unbounce & Click Funnel for creating landing pages and Report Garden & Looker Studio for generating detailed performance reports.
- Successfully handled high-value clients in UAE with monthly advertising budgets exceeding 50,000 AED and achieved a 12% reduction in Cost Per Acquisition (CPA ) on average, including notable clients like DIFFANY STAR SALON , ALDWA BUSINESS SET UP, SPICY FEEL ,PEONY RELAX SPA, OC Homes, BinSina Pharmacy, and more.
- Generated comprehensive monthly & weekly reports, providing vital insights for strategic decision- making and progress tracking.
Digital Marketing Specialist
Constantine PR & Comm
Islamabad
01.2021 - 02.2023
- Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile and Retargeting channels.
- I have performed SEO Optimization on 200+ WordPress / Shopify / Wix Sites, including On Page & Off Page Optimization, Technical SEO, Site Audit, Competitors Analysis, Quality Content Structure, and Keywords Research to improve your search engine visibility.
- I have proven On Page Optimization experience with Yoast SEO, Rank Math, and All-in-One SEO Plugins.
- Design real-time reporting dashboards for clients in Data Virtualization tools like Canva, Google Doc, Google sheets.
- Take active part in new Business Pitches, creative concept, Media planning, and Business review meetings.
Social Media Specialist
Dev-String
Faisalabad
02.2018 - 12.2022
- Setup and Manage online monetization solutions like AdSense on Website.
- Lead Generation: Supported lead generation efforts by creating landing pages and optimizinglead capture forms to drive conversions.
- Regularly monitor revenue generated and generate recommendation for the website development and content team.
- Content Creation and Management: Plan, create, and curate engaging content for different social media channels, including posts, images, videos, and stories, that reflect the brand's voice and values.
Education
Bachelor of Science - BSSE
Riphah International University
Pakistan 02.2016 - 11.2020
Skills
Google Ads (AdWords)
Facebook Marketing Campaigns Meta Ads
Data Studio Looker Studio
Google Ads Editor
Tag Manager
Google Analytics 4
Landingi Unbounce Click Funnel
WordPress / WooCommerce Development
Keyword Research / Ad Copies / Competitor Analysis
SEMrush SE Ranking Ahrefs
Certification
Microsoft Office Specialist
Facebook Ads & Marketing 2022
Google Ads Masterclass (Adwords)
Display Advertising Mastery - Google Display Ads
Timeline
Performance Marketing Account Manager
Aldwa Marketing
05.2023 - Current
Digital Marketing Specialist
Constantine PR & Comm
01.2021 - 02.2023
Social Media Specialist
Dev-String
02.2018 - 12.2022
Bachelor of Science - BSSE
Riphah International University
02.2016 - 11.2020
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