Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rehan Zulfiqar

Rehan Zulfiqar

Performance Marketing Account Manager
Dubai

Summary

  • Performance Marketing Specialist With over 4+ years of experience driving business growth through successful paid advertising campaigns and effective strategies.
  • I specialize in increasing conversions, reducing ad spend, and maximizing return on investment by lead generation campaigns in different industries, i.e., Business Setup, Real Estate, Ecommerce, Automotive, Interior Design, Health & Beauty, Marketing Companies, and more.
  • I've worked on 30+ Ad accounts across diverse industries, delivering profitable campaigns that align with business goals by growing sales by 174% , increasing ROAS by 7x , and cutting CPL by 43% .
  • Strong background in Google Ads, Meta Ads, Performance Marketing, CRM Integration, Conversion Tracking, Accounts Management, Technical SEO Optimization, Site Audit, Niche Research, & Organic Website Growth for Startup companies and brands.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
2
2
Languages

Work History

Performance Marketing Account Manager

Aldwa Marketing
Dubai
05.2023 - Current
  • Managed Client Relationships and PPC Accounts as a Paid Performance Marketing Specialist in digital advertising across all platforms.
  • Managed and oversaw the performance of over 20 accounts across various platforms, including Google Ads, Meta (formerly Facebook Ads), TikTok, and Snapchat.
  • Took ownership of the entire campaign lifecycle, from initial research and account setup to crafting compelling ad text, continuous optimization and achieved remarkable 46% growth in ROAS for D2C Brand.
  • Utilized a range of digital marketing tools and platforms, such as LandingI, Unbounce & Click Funnel for creating landing pages and Report Garden & Looker Studio for generating detailed performance reports.
  • Successfully handled high-value clients in UAE with monthly advertising budgets exceeding 50,000 AED and achieved a 12% reduction in Cost Per Acquisition (CPA ) on average, including notable clients like DIFFANY STAR SALON , ALDWA BUSINESS SET UP, SPICY FEEL ,PEONY RELAX SPA, OC Homes, BinSina Pharmacy, and more.
  • Generated comprehensive monthly & weekly reports, providing vital insights for strategic decision- making and progress tracking.

Digital Marketing Specialist

Constantine PR & Comm
Islamabad
01.2021 - 02.2023
  • Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile and Retargeting channels.
  • I have performed SEO Optimization on 200+ WordPress / Shopify / Wix Sites, including On Page & Off Page Optimization, Technical SEO, Site Audit, Competitors Analysis, Quality Content Structure, and Keywords Research to improve your search engine visibility.
  • I have proven On Page Optimization experience with Yoast SEO, Rank Math, and All-in-One SEO Plugins.
  • Design real-time reporting dashboards for clients in Data Virtualization tools like Canva, Google Doc, Google sheets.
  • Take active part in new Business Pitches, creative concept, Media planning, and Business review meetings.

Social Media Specialist

Dev-String
Faisalabad
02.2018 - 12.2022
  • Setup and Manage online monetization solutions like AdSense on Website.
  • Lead Generation: Supported lead generation efforts by creating landing pages and optimizinglead capture forms to drive conversions.
  • Regularly monitor revenue generated and generate recommendation for the website development and content team.
  • Content Creation and Management: Plan, create, and curate engaging content for different social media channels, including posts, images, videos, and stories, that reflect the brand's voice and values.

Education

Bachelor of Science - BSSE

Riphah International University
Pakistan
02.2016 - 11.2020

Skills

Social Media Marketing (SMM)

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Certification

Microsoft Office Specialist

Timeline

Performance Marketing Account Manager

Aldwa Marketing
05.2023 - Current

Digital Marketing Specialist

Constantine PR & Comm
01.2021 - 02.2023

Social Media Specialist

Dev-String
02.2018 - 12.2022

Bachelor of Science - BSSE

Riphah International University
02.2016 - 11.2020

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Rehan ZulfiqarPerformance Marketing Account Manager