Digital Marketing Executive with over 3+ years of experience in successful paid advertising channels with effective campaigns & strategies. Strong background in Brand Development & Building, Business Strategy, Target Clients, and Content Marketing Strategy.
Develop and execute PPC campaigns to drive traffic and sales for B2B and B2C businesses. Conduct keyword research and analysis to identify opportunities for optimization and growth. Create and manage ad campaigns across various platforms, including Google Ads and social media platforms. Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI. Collaborate with other teams, including marketing and eCommerce, to align PPC strategy with overall business goals.
