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Education
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Hi, I’m

REJI RAVEENDRAN PILLAI

Manager Sales & Marketing
Dubai
REJI RAVEENDRAN PILLAI

Summary

Targeting Senior Level Assignments | Business Growth, Operations & Management | Industry Preference:

Building Material/Interiors; Location Preference: GULF REGION

PROFILE SNAPSHOT

  • Performance-driven professional with over 2 decades of rich & extensive, national & international market experience in Strategic Product Sourcing, Business Growth, Sales & Marketing Management and People Management
  • Business Specialist with excellence in gathering and understanding requirements of Vendors, Suppliers & Stakeholders (at strategic and tactical levels), followed by translation into functional specifications as well as provisioning of suitable solutions
  • Forward-focused Project acumen with exposure in swiftly completing Residential & Commercial Projects with competent cross-functional skills and ensuring on time deliverables within pre-set cost parameters
  • 10 years rich experience in product Sourcing Professional with proficiency in sourcing material from various vendors from International Markets (China, Malaysia, Indonesia, Vietnam) & offering top performing solutions for purchase issues; leveraging standalone expertise in making timely decisions that positively impact success
  • Excels in budgeting and planning the funds for procurement and sourcing of materials and ensuring optimum utilization of materials and maximum cost savings
  • People Leader, who has successfully led and motivated teams in cross-cultural environment towards growth and success in the organization; created a clear & compelling view of future through coaching and execution
  • A strategist with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully
  • Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
  • Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
  • Resourceful Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.

Overview

20
years of professional experience

Work History

Everbright International

Head of Sales & Marketing
01.2013 - 11.2022

Job overview

  • Developing & executing product sourcing strategies and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation.
  • Developing project baselines and controlling same with respect to cost, resource deployment, time overruns and quality compliance to ensure satisfactory execution of projects Actively participating in review meetings with team to discuss about progress of projects as well as for identifying gaps and suggesting effective solutions
  • Collaborating with stakeholders and updating on key business information, metrics, and data as well as market developments
  • Architect and Engineers for timely and correct execution of projects Identifying and developing potential vendors/ suppliers for achieving cost effectiveness; assessing performance of vendors based on their competitiveness, financial capabilities, and productivity
  • Steering efforts in sourcing of material and execution of project on time
  • Travelled to International Market for sourcing of building material for the project Building and Implementing channel strategy / dealer management / credit control Planning & managing – forecasts / trade schemes / short & long terms business plans Contributing towards:
  • Execution of brand / product strategies in marketplace
  • Secondary sell-out plans, Demand generation and BTL activity management
  • Tracking: Market trends, Competition & Territory Plans
  • Driving business growth & expansion plans in terms of value, volume, market share & yield by introducing new ideas & concepts
  • Exploring business potential, opportunities as well as clientele to secure profitable business volumes
  • TRAININGS & WORKSHOPS
  • Management Development, Personal Growth & Effectiveness Program by Mr.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Supervised sales team, stepping in to support employees and deliver smooth sales processes for clients.
  • Developed and implemented comprehensive salesperson training program.
  • Resolved customer issues quickly and managed to increase sales and meet quotas.
  • Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Held weekly meetings to identify techniques to overcome sales obstacles.
  • Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.

VIP Industries Ltd,

Luggage Division Branch Manager
10.2011 - 01.2013

Job overview

  • Spearheading responsibility for managing gamut of operations pertaining to Branch Annual operational sale plan and expenses budgeting
  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Driving top line and ensuring budgeted sales
  • Important entities like key accounts / large multi branded outlets and ensuring surety of business for budgeted year
  • Distribution channel management with expertise in distribution set up, expansion and management
  • Retail stores along with identification of retail opportunities and management of retail store operations
  • Large business through modern trade and malls
  • Ensuring smooth execution of commercial activities relating to trade schemes/claims settlements along with overall office administration to prevail smooth branch operations
  • Manpower recruitment, training and development.

Kohler India Corp. Pvt. Ltd

Area Sales Manager
05.2006 - 09.2011

Job overview

  • Supervising complete operations to achieve business goals
  • Lead, train and motivate teams ensuring their career development and positive contribution to company
  • Develop new and innovative formats to support sales efforts.
  • Responsible for setting up distribution network and exclusive channel partners
  • Liaison with architects and builders to establish company and brand and also ensure that brand/models are specified
  • Responsible for strategy, planning and implementing marketing initiatives at distributor and influencer level
  • Responsible for sales forecasting and material indenting
  • Ensuring high servicing levels and solution to complaints
  • Good knowledge of South India Market such as Projects, Builders, Architects, Dealers etc…
  • Usually coordinates with all prestigious Kerala Builders and Architects for various nascent projects in State.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
  • Expanded market share 60% by increasing sales to retailers and distributors.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.

EID Parry India Ltd

Senior Executive
01.2004 - 04.2006

Job overview

  • Earlier was responsible for sales in Coimbatore and surrounding districts.
  • Streamlined operations to maximize business efficiency and profits.
  • Channel Management and Institutional Sales
  • Conducting Demand Generating Activities like Architects, Builders and Plumber meets
  • To increase market share and Brand visibility
  • Monitoring and motivating Customer Sales Representatives (CSR) to increase the secondary sales
  • Monitoring Customer Care Executives to resolve complaints swiftly.
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Resolved issues and recommended actions based on production and compliance reports.
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Leading, developing and training the sales and service to achieve preset sales targets & enhance turnover.

Hindustan Lever Ltd

Territory Sales Incharge
04.2002 - 12.2003

Job overview

  • Accountable for managing the sales operation of Personal Products
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • To generate primary and secondary sales and also to look after promotional aspects of product
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Used coordination and planning skills to achieve results according to schedule.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Systematic handling of C & F Agent, Distributors and retailers
  • Worked in central and southern region of Chhattisgarh, Ahmedabad and surrounding districts for emergency,

Education

Crescent Institute of Management (C.I.M BarkatullahUniversity
Bhopa;

MBA from Sales And Marketing
03.2002

University Overview

  • Completed professional development in Sales and Marketing

Swami Vivekananda College Affiliated To BarkatullahUniversity
Bhopal

PGDPM from Personal Management
04.2000

University Overview

International School of Computer Technology (ISCT), IIS InfoTech
Bhopal

Post Graduate Diploma in Computer Information from Computer Networking
03.1999

University Overview

Govt. Hamidia Autonomous College Affiliated To Barkatullah University
Bhopal

Bachelor of commerce from Accounting
03.1999

University Overview

Skills

  • Strategic Planning Business Development & Management
  • Sales Records Management
  • Profitability Assessments
  • Budgeting and Expenditures
  • Product Sourcing Project Design & Execution Vendor & Supplier Negotiation Budgeting & Cost Control
  • Vendor Development & Management
  • Sales Client & Stakeholder
  • Channel & distribution Management Team Building & Leadership Training & Knowledge Sharing
  • Performance Monitoring & Evaluation
  • SOFT SKILLS
  • Attention-to-Detail Result-oriented Communicator Collaborator Innovator Planner
  • Community Advocacy
  • Training Junior Team Members
  • Interdepartmental Collaboration

Languages

English
Hindi
Tamil
Availability
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Head of Sales & Marketing
Everbright International
01.2013 - 11.2022
Luggage Division Branch Manager
VIP Industries Ltd,
10.2011 - 01.2013
Area Sales Manager
Kohler India Corp. Pvt. Ltd
05.2006 - 09.2011
Senior Executive
EID Parry India Ltd
01.2004 - 04.2006
Territory Sales Incharge
Hindustan Lever Ltd
04.2002 - 12.2003
Crescent Institute of Management (C.I.M BarkatullahUniversity
MBA from Sales And Marketing
Swami Vivekananda College Affiliated To BarkatullahUniversity
PGDPM from Personal Management
International School of Computer Technology (ISCT), IIS InfoTech
Post Graduate Diploma in Computer Information from Computer Networking
Govt. Hamidia Autonomous College Affiliated To Barkatullah University
Bachelor of commerce from Accounting
REJI RAVEENDRAN PILLAIManager Sales & Marketing