Summary
Work History
Overview
Education
Skills
Websites
Training
References
Languages
Languages
Timeline
Generic

Rekar Hishyar

Dubai

Summary

Results-driven Sales & Marketing Professional with diverse experience across B2B sales, social media management, and influencer recruitment in Iraq and Dubai. As Executive Sales Manager at Lezzoo, successfully built strong pipelines, closed high-value B2B contracts, and drove consistent revenue growth in the food delivery and e-commerce sector. Transitioned into the digital media industry with SJ Verse Global Media, where I specialized in recruiting, training, and managing influencers and content creators, while also leading social media strategies that scaled TikTok and Instagram accounts to viral growth. With hands-on TikTok backstage expertise in ads, leads, and trends, I have directed campaigns that combined authentic storytelling with data-driven strategies to deliver high engagement and ROI. Experienced in managing teams, building client relationships, and aligning content strategies with sales objectives, I bring a unique ability to merge sales acumen with social media expertise to help brands grow organically and sustainably across real estate, retail, beauty, and lifestyle industries

Work History

Recruitment Officer

SJ Verse Global Media
Dubai , UAE
05.2025 - 09.2025
  • Specialized in recruiting and onboarding influencers, livestreamers, and content creators for TikTok and Instagram.
  • Designed and managed the full recruitment cycle, from sourcing leads through ads and outreach, to interviews and final selection.
  • Trained new influencers on TikTok livestream best practices, audience engagement, and monetization strategies.
  • Built and maintained a strong pipeline of influencers and creators, ensuring a steady flow of talent for multiple online groups.
  • Worked closely with management to identify talent needs and align recruitment goals with business growth strategies.
  • Contributed to the agency’s success by recruiting top-performing influencers who consistently achieved high engagement and revenue.

Social Media Manager

SJ Verse Global Media LLC
Dubai, UAE
11.2024 - 09.2025
  • Company Overview: An official TikTok partner agency.
  • Led the creation, management, and optimization of TikTok content and influencer campaigns.
  • Managed end-to-end content creation for TikTok marketing campaigns, including ideation, scripting, filming, editing, and publishing.
  • Supervised and coordinated a diverse roster of TikTok influencers.
  • Created detailed content strategies and tailored growth plans.
  • Expertly edited and enhanced video content to meet TikTok's dynamic style and trends.
  • Managed live streaming activities for influencers.
  • Utilized TikTok Backstage platform to monitor content performance.
  • Developed innovative influencer campaigns and activations.
  • Collaborated closely with internal teams and external partners.
  • An official TikTok partner agency.
  • Successfully increased influencer engagement rates by [insert % or measurable metric].
  • Spearheaded official TikTok live stream events.
  • Managed and grew multiple TikTok accounts, helping influencers and brands scale their audience and monetization strategies.
  • Specialized in TikTok backstage operations, with deep knowledge of TikTok Ads, TikTok Leads, and TikTok Trends, using platform insights to drive growth.
  • Trained and supervised influencers on livestream performance, content creation, and engagement strategies to maximize reach.
  • Collaborated with cross-functional teams to launch successful campaigns that boosted both organic and paid reach.
  • Delivered data-driven strategies that improved content vitality, follower growth, and revenue streams across TikTok and Instagram.
  • Positioned SJ Verse as a leading agency for TikTok creators in Dubai through innovative social media campaigns.

AI Content Specialist

Freelancer
Dubai
01.2023 - Current
  • Specialize in leveraging cutting-edge AI tools to create high-impact visual and written content.
  • Expert in crafting precise, optimized prompts for various AI platforms.
  • Created hundreds of custom AI visuals using MidJourney.
  • Produced AI-generated video content using tools like Kling AI, Pika Labs, Runway ML.
  • Built and managed a personal brand and media page.
  • Wrote compelling AI-generated scripts, captions, and advertising copy.
  • Combined storytelling techniques with AI capabilities.

Social Media & Marketing manger

Frelancer
Dubai - Erbil , UAE- Iraq
04.2022 - Current
  • Directed content creation strategies across TikTok, Instagram, and Facebook, producing viral campaigns that boosted brand visibility.
  • Oversaw daily operations of social media accounts, including posting schedules, engagement tracking, and ad campaigns.
  • Consulted with business owners on organic growth opportunities, showcasing proven success in audience building without heavy ad spend.
  • Delivered presentations and detailed reports on campaign performance, highlighting ROI and growth metrics.
  • Managed teams of content creators, guiding them to produce innovative and trend-driven media.
  • Coordinated marketing efforts with sales teams to ensure content aligned with client acquisition strategies.

Sales and Marketing Executive

LEZZOO.CO
Duhok , Iraq
09.2023 - 08.2024
  • Developed and executed sales strategies to expand Lezzoo’s client base across restaurants, retail, and lifestyle businesses.
  • Consulted with business owners on digital growth opportunities, introducing innovative solutions that boosted brand visibility and customer engagement.
  • Achieved consistent sales growth by building strong pipelines and closing high-value contracts with SMEs and enterprise partners.
  • Delivered persuasive presentations and proposals, positioning Lezzoo as a leading platform for delivery and online presence.
  • Built and nurtured long-term relationships with clients, ensuring high retention and generating referrals that fueled expansion.
  • Coordinated with operations and marketing teams to align client needs with service delivery, ensuring smooth onboarding and satisfaction.

Protection Assistant/Monitor

Harikar NGO
01.2019 - 12.2023
  • Company Overview: Part of the UNHCR's Project for Syrian and Non-Syrian Refugees.
  • Implement documentation procedures with UNHCR's Registration unit.
  • Conduct Protection Assessments (PAs) to identify concerns.
  • Perform remote protection assessments and counseling via phone.
  • Schedule and manage urgent case appointments.
  • Facilitate protection monitoring through Focus Group Discussions.
  • Conduct field visits to establish coordination, monitoring, and reporting tools.
  • Attend monthly protection meetings and prepare meeting minutes.
  • Coordinate with camp management and partner NGOs.
  • Part of the UNHCR's Project for Syrian and Non-Syrian Refugees.

Overview

7
7
years of professional experience

Education

BACHELOR'S DEGREE - ENGLISH LANGUAGE

Nawroz University
Duhok, Iraq

Skills

  • Technical marketing skills
  • Creativity
  • Listening
  • Problem-Solving
  • Strong Communication
  • Project Management Tools
  • Analytical and critical thinking
  • Data collection and visualization
  • Design
  • Social media
  • Reporting
  • Data Management
  • Communication
  • Coordination
  • Communication Methods
  • Content Strategy Development
  • Content Creation & Scheduling
  • Campaign Management & Optimization
  • Data Analysis & Social Media Metrics Interpretation
  • Client Communication & Relationship Management
  • Copywriting & Content Writing
  • Audience Engagement & Community Building
  • Creative Thinking & Digital Storytelling
  • AI Tools for Content Creation (ChatGPT, Jasper, Copyai, Canva AI, Midjourney)
  • AI Video & Voice Tools (D-ID, Pictory, Synthesia, ElevenLabs)
  • Social Media Automation (Metricool, Buffer, Sprout Social, Hootsuite)
  • Computer Skills
  • CapCut
  • KILING AI
  • Canva
  • Google
  • VEO 3
  • Midjourney
  • Adobe
  • Video editing
  • Content creation
  • Social media strategy
  • Digital marketing
  • Time management
  • Problem solving
  • Lead generation
  • Paid advertising

Websites

Training

  • Process Oriented Facilitative Leadership, Deep Democracy Institute (DDI), Duhok, Duhok, Iraq, 03/29/2019, 03/31/2019
  • Training of Trainers, SRD Training and Development Company, Erbil, Iraq, 06/01/2024, 06/05/2024
  • 14 Days Filmmaker Course, Content Creators Co.
  • Professional Marketing and Sales, Dr. Suhaib Amedi, Duhok, Duhok, Iraq, 08/15/2023, 08/18/2023
  • Community Based Protection and Protection Monitoring, UNHCR, Duhok, Duhok, Iraq, 11/28/2019, 11/28/2019
  • Capacity Building on Protection Monitoring, UNHCR, Duhok, Duhok, Iraq, 03/17/2022, 03/17/2022
  • MHPSS and Child Protection, Save the Children, Duhok, Duhok, Iraq, 09/21/2021, 09/23/2021
  • The Sphere Project, EXPERTISE France, Duhok, Duhok, Iraq, 03/14/2021, 03/17/2021

References

  • Saif Mahfoz, Head of Content Creation Department, SJ Verse Global Media, +971 5035-91790, saif@sjverse.com
  • Araz Tayib, Operational Head, Harikar NGO, +964 7504579135, araztayeb@gmail.com

Languages

  • Spanish, beginner
  • Arabic, Excellent
  • English, Excellent
  • Kurdish, Excellent

Languages

Kurdish, Arabic
Native language
Spanish
Beginner
A1
English
Proficient (C2)
C2

Timeline

Recruitment Officer

SJ Verse Global Media
05.2025 - 09.2025

Social Media Manager

SJ Verse Global Media LLC
11.2024 - 09.2025

Sales and Marketing Executive

LEZZOO.CO
09.2023 - 08.2024

AI Content Specialist

Freelancer
01.2023 - Current

Social Media & Marketing manger

Frelancer
04.2022 - Current

Protection Assistant/Monitor

Harikar NGO
01.2019 - 12.2023

BACHELOR'S DEGREE - ENGLISH LANGUAGE

Nawroz University

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Rekar Hishyar