RENE REDA

Ooredoo Qatar, Zain Kuwait, AFC Asian Cup Qatar2023, FIFA World Cup Qatar2022, The Supreme Committee for Delivery & Legacy

FIFA World Cup Qatar2022:

• Spearheaded the FIFA World Cup Qatar2022 campaign, overseeing all project phases from ideation to production to delivery, resulting in over1.5 billion media impressions globally and increased brand engagement by30%
• Collaborated with and oversaw the extended agency team in Canada, Sid Lee, ensuring timely project execution and alignment with campaign objectives
• Crafted a compelling campaign deck presented to HH the Emir of Qatar, securing approval for the initiative
• Developed the brand playbook for the overarching "Now is All" campaign, defining its strategic vision and messaging framework
• Oversaw high-profile productions, including the "Now is All" brand campaign video and fan photoshoot, executed across Doha and Europe
• Spearheaded the global launch of the "Now is All" campaign, tailoring localized messaging to drive awareness and excitement for the FIFA World Cup2022 across four continents (North America, Europe, Asia, Africa)
• Managed the global rollout featuring key assets such as Hero TVC, digital content (static, motion banners, pre-rolls, homepage takeovers), and iconic DOOH activations in Times Square and Piccadilly Circus
• Collaborated with local, regional, and global influencers on a destination campaign, achieving notable success in audience engagement and reach
• Recognized by The Supreme Committee for delivering the most successful FIFA World Cup Qatar, surpassing project KPIs

Others:

• Led the AFC Asian Cup Qatar2023 launch, boosting ticket sales by15% through effective cross-functional team management and campaign delivery
• Managed and strengthened client relationships for top-tier accounts such as Ooredoo Qatar and Zain Kuwait, achieving a25% increase in client retention and satisfaction scores

Talabat, Carriage, British American Tobacco, Jollibee, Amanat, Henkel, Emaar, IFFCO, Prime Minister’s Office

• Increased agency revenue by15% year-over-year through new business wins, including key clients such as Talabat, Jollibee, and British American Tobacco
• Developed and executed integrated campaigns across digital, BTL, and ATL for clients, contributing to a20% increase in brand perception for Jollibee in the MENA region

Dubai Font, Coca-Cola, Land Rover, Chevron, Colgate, flydubai, Dubai Chamber, Nandos, Dubizzle

• Managed multinational accounts such as Land Rover, Chevron, and Coca-Cola, driving a20% increase in brand awareness and securing multiple industry awards, including Gold in Dubai Lynx
• Led and won business pitches that expanded the agency portfolio, increasing revenue by15%
• Oversaw a team of6+ account managers, ensuring strategic alignment and operational efficiency, resulting in effective campaign success rate

International Bank of Qatar, Sasol, Qatar Tourism Authority

• Directed campaigns for high-profile clients like IBQ, QTA, and SASOL, achieving growth in market share
• Successfully retained all key accounts through strategic client servicing, resulting in100% client retention during tenure

Qatar Foundation, Msheireb Properties, Aspire

• Led the launch of Jazeera Network’s15-Year Anniversary campaign, achieving over2.2 million unique viewers within4 weeks and increasing brand visibility by30%
• Supervised integrated campaigns for Commercial Bank of Qatar, resulting in an uplift in customer engagement

Phillip Morris, Jazeera Airways, Alshaya Group

• Launched Marlboro Gold Touch in Kuwait, achieving a complete sell-out of the first stock within weeks and boosting brand penetration by18%
• Spearheaded the Marlboro Formula1 Red Rush event, contributing to an increase in product awareness across Kuwait

Movenpick, Hyundai, Porsche, IKEA, Acer & Epson, Swatch, Richmond Group

• Secured and led the Porsche account, resulting in an increase in the agency’s premium automotive portfolio
• Played a pivotal role in winning new business, contributing to an increase in new business revenue