CRM platforms like Salesforce and HubSpot
Hi, I’m
RESHAM GAIKWAD
Senior Marketing Technology Lead - Salesforce
Al Barsha
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Dynamic Senior Marketing Lead with a proven track record of driving business growth through innovative strategies and impactful campaigns. Skilled in market analysis, trend forecasting, and leveraging emerging technologies to exceed organizational goals.
Overview
8
years of professional experience
6
Certifications
4
Languages
Work History
Blend360, Engagement Factory LLC
Senior Salesforce Marketing Technology Lead
01.2023 - Current
Job overview
- Led end-to-end project management on Salesforce Marketing Cloud, driving business growth and client satisfaction
- Collaborated closely with stakeholders to understand business needs and deliver tailored solutions
- Provided technical guidance and support to clients, ensuring successful implementation of architectural designs and configurations
- Conducted integrations between Sales Cloud and Marketing Cloud, optimizing workflows and automations
- Spearheaded Pardot implementations and documentation, facilitating lead generation and nurturing programs
- Assisted Real estate company with the business strategy planning by being the secret shopper and pulling out the improvement areas and helping the implement the effective plan.
- Consistently met or exceeded performance benchmarks by resolving complex technical issues efficiently without sacrificing quality.
- Mentored junior team members to improve their technical skills and enhance overall team performance.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
Centelon
Senior Salesforce Marketing Cloud Consultant
02.2021 - 07.2023
Job overview
- Consulted on transformative technical solutions, delivering value-added services to clients
- Provided end-to-end designs tailored to client requirements, ensuring alignment with industry standards
- Collaborated with cross-functional teams to implement solutions and drive business outcomes
- Configured journeys, automations, and cloud pages, optimizing customer engagement and conversions.
- Partnered with sales teams in crafting compelling proposals showcasing the value-added benefits offered by our services.
- Provided technical support on various aspects of cloud computing including platform selection, architecture design, implementation, testing, and maintenance.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Mindtree Ltd
Salesforce Marketing Cloud Developer
02.2021 - 12.2021
Job overview
- Developed and configured end-to-end journeys, enhancing customer experience and loyalty
- Customized emails to meet client specifications, driving engagement and conversion rates
- Provided technical support and updates to optimize campaign performance.
- Designed resilient distributed systems that ensured high availability even during peak traffic periods or unexpected failures.
- Improved cloud infrastructure efficiency by designing and implementing scalable systems.
Cognizant Ltd
Marketing Cloud Email Studio Specialist and Administrator
07.2017 - 01.2021
Job overview
- Administered incident response and break-fix systems, ensuring seamless operations
- Managed API integrations and web services, optimizing system performance and reliability
- Designed responsive emails and conducted journey automations, driving customer engagement and retention.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Developed strong client relationships through consistent communication and attentive service.
Infosys Ltd
Exacttarget Engineer
04.2016 - 04.2017
Job overview
- Collaborated with customer operations managers to identify areas for improvement, enhancing operational efficiency
- Supported technical design documentation, ensuring alignment with business requirements
- Managed team workflows and client meetings, facilitating project success.
- Resolved critical issues during system integration phases, ensuring seamless transitions between design iterations.
- Leveraged data-driven decision-making to identify opportunities for process enhancements, leading to significant cost savings.
Education
BKC Met’s Institute of EngineeringNashik, MH
BE in Electronics and Telecommunications
Skills
Salesforce Marketing Cloud
CRM Dashboard and Reports
HTML, SQL, AMP script, and APIs and REST
Effective integration of business processes across diverse systemsVisual applications such as Miro, MS Visio, and Lucid chart
Strong stakeholder management and communication skillsSkilled in collaborative environment to design scalable solutionsLeadership in analysing complex problems and implementing solutionsMarTech trends and technologies
Cross-cloud marketing automation solutions design and implementationWeb and client server applications
Digital marketing strategies, social media management, SEO, SEM, and analytics
Business strategies and planning with helping in growth of business being the secret shopper
Database Administration
Performance Optimization
Business Intelligence
Operations Management
Marketing
Financial Management
Contract Management
Business Administration
Strategic Planning
Sales management
Lead Generation
Salesforce Management
Customer Relationship Management (CRM)
Customer Service
Problem Resolution
Training and Development
Excellent Communication
Goal Setting
Multitasking
Business Analysis and Reporting
Analytical Skills
Marketing cloud personalisation
MCI Intelligence
MCAE
Data Cloud
Sales and service
Pardot
Certification
Salesforce Marketing Cloud Email Specialist
Marketing Technology Expertise
- Salesforce Marketing Cloud
- Salesforce CRM
- Marketing Cloud Personalisation
- MCI Inteligence
- MCAE
- Sales and service
- data cloud/ Mulesoft
- Pardot (Account Engagement)
- Eloqua Marketing Cloud
- HubSpot
- Social Media Management Tools like Hootsuite, Sprout Social
- Google Analytics and Adobe Analytics
Personal Information
- Date of Birth: 04/09/93
- Nationality: Indian
Exploring New Emerging Technologies And Trends
Artificial intelligence (AI), machine learning, chatbots, voice search optimization, and immersive technologies (AR/VR), and their application in marketing strategies.
Interests
Serves best instrests in Digital Marketing Platform, Marketing Strategies, Project management, Customer Relationship management, Marketing Technologies
Software
Email marketing automation tools like Salesforce Marketing Cloud and Eloqua
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Social media management tools such as Hootsuite and Sprout Social
Google Analytics and Adobe Analytics
HTML, CSS, and JavaScript for web development
Project management software like Asana and Jira
SQL and AMPscript
Timeline
Account Engagement (Pardot - Pursuing)
06-2024
Senior Salesforce Marketing Technology Lead
Blend360, Engagement Factory LLC
01.2023 - Current
Salesforce Administrator
07-2022
Salesforce Marketing Cloud Consultant
11-2021
Salesforce Marketing Cloud Developer
06-2021
Salesforce Marketing Cloud Developer
Mindtree Ltd
02.2021 - 12.2021
Senior Salesforce Marketing Cloud Consultant
Centelon
02.2021 - 07.2023
Marketing Cloud Email Studio Specialist and Administrator
Cognizant Ltd
07.2017 - 01.2021
Salesforce Marketing Cloud Administrator
07-2017
Salesforce Marketing Cloud Email Specialist
06-2017
Exacttarget Engineer
Infosys Ltd
04.2016 - 04.2017
BKC Met’s Institute of Engineering
BE in Electronics and Telecommunications
04.2015