Summary
Overview
Work History
Education
Skills
Certification
Marketing Technology Expertise
Personal Information
Exploring New Emerging Technologies And Trends
Interests
Software
Timeline
Hi, I’m

RESHAM GAIKWAD

Senior Marketing Technology Lead - Salesforce
Al Barsha
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
RESHAM GAIKWAD

Summary

Dynamic Senior Marketing Lead with a proven track record of driving business growth through innovative strategies and impactful campaigns. Skilled in market analysis, trend forecasting, and leveraging emerging technologies to exceed organizational goals.

Overview

8
years of professional experience
6
Certifications
4
Languages

Work History

Blend360, Engagement Factory LLC

Senior Salesforce Marketing Technology Lead
01.2023 - Current

Job overview

  • Led end-to-end project management on Salesforce Marketing Cloud, driving business growth and client satisfaction
  • Collaborated closely with stakeholders to understand business needs and deliver tailored solutions
  • Provided technical guidance and support to clients, ensuring successful implementation of architectural designs and configurations
  • Conducted integrations between Sales Cloud and Marketing Cloud, optimizing workflows and automations
  • Spearheaded Pardot implementations and documentation, facilitating lead generation and nurturing programs
  • Assisted Real estate company with the business strategy planning by being the secret shopper and pulling out the improvement areas and helping the implement the effective plan.
  • Consistently met or exceeded performance benchmarks by resolving complex technical issues efficiently without sacrificing quality.
  • Mentored junior team members to improve their technical skills and enhance overall team performance.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.

Centelon

Senior Salesforce Marketing Cloud Consultant
02.2021 - 07.2023

Job overview

  • Consulted on transformative technical solutions, delivering value-added services to clients
  • Provided end-to-end designs tailored to client requirements, ensuring alignment with industry standards
  • Collaborated with cross-functional teams to implement solutions and drive business outcomes
  • Configured journeys, automations, and cloud pages, optimizing customer engagement and conversions.
  • Partnered with sales teams in crafting compelling proposals showcasing the value-added benefits offered by our services.
  • Provided technical support on various aspects of cloud computing including platform selection, architecture design, implementation, testing, and maintenance.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Mindtree Ltd

Salesforce Marketing Cloud Developer
02.2021 - 12.2021

Job overview

  • Developed and configured end-to-end journeys, enhancing customer experience and loyalty
  • Customized emails to meet client specifications, driving engagement and conversion rates
  • Provided technical support and updates to optimize campaign performance.
  • Designed resilient distributed systems that ensured high availability even during peak traffic periods or unexpected failures.
  • Improved cloud infrastructure efficiency by designing and implementing scalable systems.

Cognizant Ltd

Marketing Cloud Email Studio Specialist and Administrator
07.2017 - 01.2021

Job overview

  • Administered incident response and break-fix systems, ensuring seamless operations
  • Managed API integrations and web services, optimizing system performance and reliability
  • Designed responsive emails and conducted journey automations, driving customer engagement and retention.
  • Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
  • Developed strong client relationships through consistent communication and attentive service.

Infosys Ltd

Exacttarget Engineer
04.2016 - 04.2017

Job overview

  • Collaborated with customer operations managers to identify areas for improvement, enhancing operational efficiency
  • Supported technical design documentation, ensuring alignment with business requirements
  • Managed team workflows and client meetings, facilitating project success.
  • Resolved critical issues during system integration phases, ensuring seamless transitions between design iterations.
  • Leveraged data-driven decision-making to identify opportunities for process enhancements, leading to significant cost savings.

Education

BKC Met’s Institute of Engineering
Nashik, MH

BE in Electronics and Telecommunications

Skills

    Salesforce Marketing Cloud

CRM Dashboard and Reports

HTML, SQL, AMP script, and APIs and REST

Effective integration of business processes across diverse systems

Visual applications such as Miro, MS Visio, and Lucid chart

Strong stakeholder management and communication skillsSkilled in collaborative environment to design scalable solutionsLeadership in analysing complex problems and implementing solutions

MarTech trends and technologies

Cross-cloud marketing automation solutions design and implementation

Web and client server applications

Digital marketing strategies, social media management, SEO, SEM, and analytics

Business strategies and planning with helping in growth of business being the secret shopper

Database Administration

Performance Optimization

Business Intelligence

Operations Management

Marketing

Financial Management

Contract Management

Business Administration

Strategic Planning

Sales management

Lead Generation

Salesforce Management

Customer Relationship Management (CRM)

Customer Service

Problem Resolution

Training and Development

Excellent Communication

Goal Setting

Multitasking

Business Analysis and Reporting

Analytical Skills

Marketing cloud personalisation

MCI Intelligence

MCAE

Data Cloud

Sales and service

Pardot

Certification

Salesforce Marketing Cloud Email Specialist

Marketing Technology Expertise

  • Salesforce Marketing Cloud
  • Salesforce CRM
  • Marketing Cloud Personalisation
  • MCI Inteligence
  • MCAE
  • Sales and service
  • data cloud/ Mulesoft
  • Pardot (Account Engagement)
  • Eloqua Marketing Cloud
  • HubSpot
  • Social Media Management Tools like Hootsuite, Sprout Social
  • Google Analytics and Adobe Analytics

Personal Information

  • Date of Birth: 04/09/93
  • Nationality: Indian

Exploring New Emerging Technologies And Trends

Artificial intelligence (AI), machine learning, chatbots, voice search optimization, and immersive technologies (AR/VR), and their application in marketing strategies.

Interests

Serves best instrests in Digital Marketing Platform, Marketing Strategies, Project management, Customer Relationship management, Marketing Technologies

Software

CRM platforms like Salesforce and HubSpot

Email marketing automation tools like Salesforce Marketing Cloud and Eloqua

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Social media management tools such as Hootsuite and Sprout Social

Google Analytics and Adobe Analytics

HTML, CSS, and JavaScript for web development

Project management software like Asana and Jira

SQL and AMPscript

Timeline

Account Engagement (Pardot - Pursuing)
06-2024

Senior Salesforce Marketing Technology Lead

Blend360, Engagement Factory LLC
01.2023 - Current
Salesforce Administrator
07-2022
Salesforce Marketing Cloud Consultant
11-2021
Salesforce Marketing Cloud Developer
06-2021

Salesforce Marketing Cloud Developer

Mindtree Ltd
02.2021 - 12.2021

Senior Salesforce Marketing Cloud Consultant

Centelon
02.2021 - 07.2023

Marketing Cloud Email Studio Specialist and Administrator

Cognizant Ltd
07.2017 - 01.2021
Salesforce Marketing Cloud Administrator
07-2017
Salesforce Marketing Cloud Email Specialist
06-2017

Exacttarget Engineer

Infosys Ltd
04.2016 - 04.2017

BKC Met’s Institute of Engineering

BE in Electronics and Telecommunications
04.2015
RESHAM GAIKWADSenior Marketing Technology Lead - Salesforce