Reshma Shetty

Senior Manager with Expertise in Brand Management and Cross-Functional Leadership

As a seasoned Senior Manager, I have effectively managed leading brands such as Bajaj Auto, Poonawalla Fincorp, and Kotak Mutual Fund, demonstrating a strong track record in account management and strategic leadership. My role has encompassed the following key achievements and responsibilities:

• Product Launch Success: Spearheaded the launch of a new product line, resulting in a remarkable 30% increase in market share.
• Cross-Functional Collaboration: Improved communication and efficiency by managing cross-functional teams, ensuring seamless collaboration between departments.
• Mentorship and Coaching: Played a pivotal role in mentoring and coaching junior staff members, fostering professional development and promoting a cohesive team environment.
• Project Management: Successfully executed multiple projects simultaneously, consistently delivering high-quality results on time.
• Training and Development: Developed and implemented comprehensive training programs that significantly enhanced team performance and productivity.

• Oversaw e-commerce brands such as Tira, Ajio, and NMACC.
• Monitored day-to-day performance to ensure operational efficiency and customer satisfaction.
• Devised and implemented strategies to enhance brand visibility and sales.
• Managed client communication, maintaining strong relationships and ensuring alignment with business goals.
• Analyzed account performance metrics, providing data-driven insights to support strategic decision-making.
• Facilitated business growth through continuous performance evaluation and optimization.

• Managed and optimized paid media campaigns across Google Ads, Facebook Ads, and Twitter Ads, resulting in a X% increase in customer acquisition and Y% growth in revenue.
• Analyzed performance data to generate actionable insights, leading to data-driven decisions that enhanced campaign strategy and improved budget allocation efficiency.
• Collaborated with cross-functional teams including creative, analytics, and marketing to execute integrated marketing campaigns, achieving a cohesive brand message and improved overall campaign performance.