Richa Mittal

• Employer Branding
• Employee Engagement
• Event Management
• Learning & Development
• Product Marketing
• Content Ideation and Development
• Social Media Management
• Internal Communications
• Creative Design Ideation and Development
• Assisting Business teams with Corporate Presentations or Business Presentations
• PR
• Website Development & Management
• Team Management - Handling a team of 10 people

• Brand building for Vibgyor- Event Agency, Vibgyor Celebrations- Wedding Vertical and Govt. Vertical
• PR Handling & Marketing Communications
• DataBase Management
• Creative Co-ordination
• Client Engagement
• Content Ideation and Development
• Campaign Management
• Social Media Management.
• Marketing Research.
• Team Handling – Handling a team of 4 people
• Key Projects Undertaken : Rajasthan IT Day – Digifest 2018, Tehri Lake Festival 2019, Adidas UBX Launch, Adidas- Run for Oceans.

• Project management of different new and existing apps- planning, development and promotions
• Coordination with IT development team, designers and content writers
• Press Releases and internal communications management
• Media Relations
• Email content and creative conceptualization.
• Website Promotions-Marketing – Online, Offline and Branding.
• Website and App development
• Content Management- getting more content for site and in relation to various functions of website applications.

• Conceiving, and implementing tag lines/punch lines for digital ads, magazines, TV ads, Radio ads, explainer videos etc that help build brand awareness and engagement.
• Developing marketing collaterals for Offline Poker Tournaments.
• Liaison with design team to achieve collateral design as per vision of brand.
• Driving Web/WAP/App design for optimum UI/UX.
• Conceptualizing, planning & organizing brand promotion activities by exploring new opportunities for brand interest.
• Develop strong understanding and maintain updated knowledge of consumer behavior, product position and market trends.
• Creative and content development for Internal & External Communications.
• Driving brand tone and promise in all aspects of brands representation.
• Using tools like Hasoffers, Google Analytics, Pushwoosh Panel, Tune, MAT etc.
• To monitor Web, App and WAP campaigns and also working on Marketing Automation Tools like Gamooga.
• Using Email Marketing directed to internal as well as external database, generating ROI through multiple offers based on intelligence acquired from past campaigns and continually optimising same to keep up with competition.
• Press Release and Media Relations.
• Responsible for day to day management of online marketing programs, Google analytics, including budgeting, forecasting, benchmarking, and reporting.

Working in dynamic sales environment, responsible for prospecting, qualifying, negotiating and closing contracts with sellers.

Main responsibilities includes - On-Boarding maximum no of sellers in different category with the maximum POG Bracket.

Category: Fashion, FMCG, Electronics.

• Understanding snapdeal products and services and articulate and guide sellers through integration.
• Help define sales plan that is in line with Seller Services Business direction for one’s category.
• Establish long term partnerships with key seller partners for one’s category.
• Educating, guiding and training seller about snapdeal platform.

• Responsible for relationship with Distributors, Retail Channels and Independent Financial Distributors for business development.
• Attending weekly meetings discussing sales, regulatory, and financial concepts.
• Conducting market & competitor analysis to get fair idea of latest market trends to achieve market share metrics by providing appropriate product mix & pricing strategies.
• Responsible for preparing reports as well as maintaining insurance policies and records.
• Establishing healthy business relations with distributors and external associates for securing repeat business & long term loyalty and work towards solving their queries and complaints efficiently.