RIKAS AHAMED
15a Al qouz 01 Dubai
Summary
Results-driven Marketing, Business Development & Communications professional with over 10 years of experience in integrated marketing and digital campaigns. Expertise in developing comprehensive marketing strategies, managing client relationships, and identifying new business opportunities. Proven skills in client acquisition, proposal development, and stakeholder coordination, translating objectives into impactful campaigns that enhance brand visibility and drive business performance.
Overview
3
3
Languages
1
1
Certification
14
14
years of professional experience
Work History
Business Development Manager
Bees Bells Holdings Pvt Ltd
2025.09 - Current
- Identify and develop new business opportunities through corporate client acquisition, prospecting, networking and strategic relationship building.
- Built and managed relationships with corporate clients, multinational brands, media partners, sponsors and key stakeholders, resulting in enhanced business growth.
- Lead client discussions, negotiations, partnership development and project scoping, converting business opportunities into confirmed projects.
- Drive revenue generation through new client acquisition, account development, cross-selling and long-term business partnerships.
- Prepared and presented business proposals, marketing strategies, campaign concepts, presentations, quotations and commercial pitches to align with client objectives and secure partnerships.
- Managed end-to-end client coordination, campaign implementation and stakeholder communication, ensuring projects met agreed objectives and timelines.
- Develop and coordinate integrated 360° marketing campaigns across digital, BTL, brand activations, events and promotional platforms.
- Plan and coordinate pre-event, on-ground and post-event marketing activities to strengthen brand visibility, audience engagement and campaign effectiveness.
- Support product launches, consumer engagement initiatives, experiential marketing campaigns and brand activation projects.
- Work closely with graphic designers, content creators, production teams and digital specialists to develop promotional materials, campaign creatives, videos and digital content.
- Coordinate digital and social media promotional campaigns across Facebook, Instagram, LinkedIn and other relevant platforms.
Marketing Manager
Fox FM Radio Station
2025.04 - 2025.10
- Lead end-to-end brand campaigns, BTL activations, events, promotions, sponsorships, and experiential initiatives across radio, digital, outdoor, and offline channels.
- Drove digital initiatives across social media, website, content, and digital advertising, leveraging insights to enhance audience engagement and expand market reach.
- Coordinated integrated radio, digital, outdoor advertising and promotional campaigns to enhance brand awareness and market reach.
- Managed sponsorships, brand partnerships, and promotional activities, ensuring effective client communications to strengthen relationships and brand presence.
- Leverage campaign KPIs, budgets, and outcomes to optimise effectiveness, resources, client value, and ROI.
- Leverage market and audience intelligence, consumer trends, and competitive insights into strategies and campaigns.
- Manage key client relationships, driving acquisition, retention, retention, cross-selling, upselling, and account expansion.
- Worked with creative, production and programming teams to deliver marketing campaigns.
- Supported brand visibility through radio promotions, live activations and digital engagement.
Manager – Marketing & Customer Development
Domo Solutions Pvt Ltd
2021.12 - 2025.04
Business Development Manager
iSoft Friends Pvt Ltd
2020.12 - 2021.11
Marketing & Advertising Manager
Climex (Pvt) Ltd
2018.11 - 2019.11
Manager – Sales
WPP media -Group M(Pvt) Ltd
2016.11 - 2018.09
Marketing Representative
MTV Channels (Pvt) Ltd
2013.04 - 2016.09
Education
MBA - Master of Business Administration
IPAC Business School
France2024-01
Postgraduate Diploma - Marketing
Sri Lanka Institute of Marketing
SrilankaDiploma - Digital Marketing
EMinds Academy
AustraliaSkills
- Integrated marketing
- Digital marketing
- Content marketing
- Relationship management
- Brand activations
- Event Promotions & Audience Engagement
- Promotional Materials & Campaign Development
- Campaign reporting
- Media Relations & Strategic Partnerships
- Creative Team & Supplier Coordination
- Client & Stakeholder Management
- Relationship management
- Client & Stakeholder Management
LANGUAGES
English: Professional Proficiency
Tamil: Native Proficiency
Sinhala: Bilingual Proficiency
Certification
- Certificate in Digital & Social Media | Sri Lanka Journalism College | 2019-04 – 2019-07
- Certificate in Journalism | American Embassy of Sri Lanka & News View | 2018-06 – 2019-07
- Data Journalism Training | Center for Investigative Reporting (CIR), Sri Lanka | 2019
MEMBERSHIPS
- Sri Lanka Red Cross Society, Kandy Sri lanka
- Kandy Toastmasters Club / Toastmasters International (2017–2026)
AREAS OF EXPERTISE
- Advertising & branding
- Corporate Account Management
- Sponsorship & Partnership Development
- Client Relationship & Account Growth
- Integrated Marketing Strategy
- Strategic Partnership Management
- Sales Pipeline & Opportunities
- Proposal, Pitch & Negotiation
- Brand Management & Positioning
- Integrated Campaign Management
- Digital Marketing & Social Media
- BTL & Experiential Marketing
- Events & Exhibition Marketing
- Marketing Communications
- Market & Consumer Insights
- Campaign Performance & ROI
- Audience & Consumer Engagement
- Cross-functional & Agency Management
KEY CAMPAIGNS
- IODEX – Haleon | Brand Activation & Sampling: On-ground BTL activation with door-to-door engagement, wet sampling, and consumer education. Drove product trial, awareness, and brand presence.
- Closeup – Unilever | Modern Trade & Experiential Marktwting : in-store activation across MT outlets with digital games, interactive experiences, branded styling & consumer giveaways. Boosted shopper engagement & brand visibility.
- Closeup – Unilever | Derana Music Festival 360 campaign : Coordinated ATL, BTL, and digital campaign activities, including brand activation planning, on-ground execution, consumerengagement, and digital awarenesninitiatives to maximise brand visibility and campaign reach.
- BIC Twin Lady – Womens day Brand Experience & Event Marketing Creative on-ground execution with consumer and brande ngagement, and experiential marketing.
- Signal – Unilever | Brand Activation & Consumer Engagement: Built product awareness, experiential marketing, and interactive brand experiences.
Timeline
Business Development Manager
Bees Bells Holdings Pvt Ltd
2025.09 - Current
Marketing Manager
Fox FM Radio Station
2025.04 - 2025.10
Manager – Marketing & Customer Development
Domo Solutions Pvt Ltd
2021.12 - 2025.04
Business Development Manager
iSoft Friends Pvt Ltd
2020.12 - 2021.11
Marketing & Advertising Manager
Climex (Pvt) Ltd
2018.11 - 2019.11
Manager – Sales
WPP media -Group M(Pvt) Ltd
2016.11 - 2018.09
Marketing Representative
MTV Channels (Pvt) Ltd
2013.04 - 2016.09
MBA - Master of Business Administration
IPAC Business School
Postgraduate Diploma - Marketing
Sri Lanka Institute of Marketing
Diploma - Digital Marketing
EMinds Academy