RIM AL RAYESS
Dubai
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Marketing Specialist/Social Media Specialist
Legend Holding Group
12.2024 - Current
- Develop and implement comprehensive social media strategies (TikTok & Instagram) aligned with the brand objectives and target audiences.
- Monitor social media trends, audience behaviors, and competitor activities to identify opportunities and to reach wider audience.
- Analyze social media metrics and KPIs to evaluate the performance of campaigns and initiatives, and provide insights for optimization.
- Create and manage production of content that's fit for platform and aligns with our brand voice and business goals.
- Collaborate with the designer and other departments to maintain a cohesive brand message and support major brand campaigns.
- Boost lead generation through the creation of engaging content for social media platforms.
- Analyze market trends and consumer behavior to inform data-driven marketing decisions.
- Conduct competitor analysis for better positioning in the market and identifying growth opportunities.
- Execute social media strategies in alignment with regional and brand objectives.
- Manage regional social media pages, ensuring content is posted 2-3 times weekly and metrics are reported monthly.
- Collaborate with the press team to achieve joint communication goals.
Senior Event Coordinator
Op3
02.2022 - 11.2024
- Planned and coordinated corporate events and social gatherings for clients, ensuring all aspects of the events met their expectations and objectives.
- Served as the main point of contact for clients throughout the event planning process, providing personalized service, addressing inquiries, and offering creative solutions to meet their needs.
- Managed event budgets, negotiated contracts with vendors, and oversaw logistics, including venue selection, catering, audiovisual equipment, transportation.
- Developed strong relationships with vendors and suppliers, securing high-quality services at competitive rates.
- Conducted post-event evaluations and client feedback sessions to assess event success, identify areas for improvement, and gather testimonials for future marketing efforts.
Marketing Specialist
Climate Tech Air Conditioning & Heating
06.2017 - 06.2019
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed methods and procedures to increase sales, expand markets and promote business.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Organized logistics for marketing strategy meetings.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Store Manager
Shoppers Drug Mart
04.2014 - 06.2016
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed all aspects of store operations, including sales performance, inventory management, staff scheduling, and customer service initiatives.
- Developed and implemented strategies to achieve sales targets and profitability goals, effectively analyzing sales data and market trends to make informed decisions.
- Recruited, trained, and coached staff members to foster a high-performance and promote career development opportunities within the organization.
- Managed vendor relationships, negotiate contracts, and coordinate promotional activities to drive sales and enhance brand visibility.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
Beauty Sales Consultant
Shoppers Drug Mart
04.2011 - 04.2014
- Provided personalized skincare consultations to clients, assessing their individual needs and recommending appropriate products and routines.
- Handled cash transactions accurately while ensuring a seamless checkout process for customers.
- Contributed ideas for marketing campaigns that helped draw attention to featured products or seasonal offerings within the store.
- Built and maintained strong client relationships through exceptional customer service, follow up, and product knowledge.
- Collaborated with team members to meet monthly sales targets and ensure customer satisfaction.
Administrative Assistant
World Financial Group, Inc.
01.2009 - 12.2010
- Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
- Business tracking, organized events, processed phone calls, followed up with customers
- Completed clerical functions and other tasks as assigned
- Optimized calendar management for executives by scheduling appointments strategically while considering priorities and minimizing conflicts.
Education
Certificate - Digital Marketing Strategy
Harvard Business School
USA 04.2001 -
Associate of Arts - Business Management
Northern Institute of Alberta
04.2001 - 09.2012
High School Diploma -
Lycee International
04.2001 - 06.2007
Digital Marketing
Google Garage
Skills
Excellent communication,
Presentation skills
Analytical thinker
Confident
Multitasker
Competitive
Energetic
Attention to detail
Languages
3,5,6
Personal Information
Timeline
Marketing Specialist/Social Media Specialist
Legend Holding Group
12.2024 - Current
Senior Event Coordinator
Op3
02.2022 - 11.2024
Marketing Specialist
Climate Tech Air Conditioning & Heating
06.2017 - 06.2019
Store Manager
Shoppers Drug Mart
04.2014 - 06.2016
Beauty Sales Consultant
Shoppers Drug Mart
04.2011 - 04.2014
Administrative Assistant
World Financial Group, Inc.
01.2009 - 12.2010
Certificate - Digital Marketing Strategy
Harvard Business School
04.2001 -
Associate of Arts - Business Management
Northern Institute of Alberta
04.2001 - 09.2012
High School Diploma -
Lycee International
04.2001 - 06.2007
Digital Marketing
Google Garage