RIMSHA AHMED
Dubai
Overview
1
1
Certification
10
10
years of professional experience
Work History
Senior Marketing Manager
Grani Marmo Classic LLC
Dubai
11.2022 - Current
- Lead end-to-end marketing strategy, brand development, digital marketing, CRM, PR, events, and business growth initiatives.
- Develop and execute B2B and consumer-focused campaigns across digital, email, social media, exhibitions, print, outdoor advertising, radio, and partnerships.
- Drive SEO, website optimization, content marketing, and lead-generation strategies.
- Manage CRM database and large-scale email marketing campaigns including customer segmentation, to nurture leads and support sales conversion.
- Collaborate with architects, designers, developers, suppliers, and executive leadership on strategic marketing initiatives.
- Coordinated exhibitions, seminars, and industry partnerships to elevate brand visibility and recognition.
- Designed social media posts and videos using Canva PRO, Photoshop, ENCANTO, PIXLR ,PICWISH, and Adobe Premiere for TikTok, Facebook, and Instagram to enhance brand engagement.
- Lead photoshoots, video productions, content calendars, brochures, presentations, company profiles, and branding assets.
- Maintained premium brand positioning by ensuring creative excellence and consistency across customer touchpoints.
- Day-to-day marketing operations, including marketing calendars, campaign timelines, content schedules, promotional campaigns, exhibitions, and product- focused marketing activities.
Marketing Executive & Business Analyst
COE Global
Dubai
02.2022 - 10.2022
- Managed CRM systems and optimized lead nurturing workflows and email marketing programs to enhance customer engagement. Developed PR strategies, launch plans, and stakeholder communications to effectively promote campaigns. Supported executive leadership with alliance building, market analysis, reporting, and strategic planning. Managed social media campaigns and created content to drive brand awareness and engagement.
- Developed marketing strategies to enhance brand visibility and engagement.
- Coordinated social media campaigns across multiple platforms to reach target audiences.
- Conducted market research to identify trends and customer preferences effectively.
Marketing Executive & CRM Specialist
Milkbun Digilabs FZCO
11.2021 - 01.2022
- Identified potential clients through targeted outreach strategies. through strategic lead generation and digital marketing campaigns. Worked across SEO, SEM, Google Ads, social media marketing, CRM, proposals, contracts, and client presentations. Supported clients from F&B, Insurance, Real Estate, Fashion Retail, and other sectors. Oversaw social media accounts to enhance brand visibility. presence and created engaging posts and videos using media tools.
- Developed marketing campaigns to promote digital solutions for clients.
- Conducted market research to identify customer needs and trends.
- Collaborated with design teams to create engaging promotional materials.
Admission Officer & Relationship Manager
Bahria University
Islamabad
11.2019 - 12.2020
- Coordinated admissions and CRM operations, enhancing student engagement through targeted email campaigns, events, and alumni relations.
- Coordinated student admissions and enrollment processes for academic programs.
- Assisted in organizing university events and activities for student engagement.
- Managed communication between departments to streamline administrative tasks.
Senior Marketing Executive
Z-Tech Studio
06.2019 - 10.2019
- Led content marketing, social media campaigns, and analytics reporting to enhance brand visibility and engagement. Edited social media posts to ensure consistent messaging and alignment with brand voice. Created engaging blog content and updated marketing profiles to attract and convert potential clients.
- Developed comprehensive marketing strategies for product launches at Z-Tech Studio.
- Coordinated cross-functional teams to enhance brand visibility and engagement.
- Analyzed market trends to inform campaign development and execution.
Marketing Executive & Content Writer
Spring Association
12.2018 - 04.2019
- Conducted market research and developed proposals to enhance CRM management and execute digital campaigns, SEO initiatives, and stakeholder engagement.
- Developed marketing strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to ensure cohesive campaign execution.
- Conducted market research to identify emerging trends and customer preferences.
Relationship Manager & Recruiter
AIESEC
08.2017 - 11.2018
- Coordinated international exchange programs, managing recruitment campaigns, onboarding processes, and stakeholder communications.
- Facilitated communication between clients and internal teams to enhance relationship management.
- Coordinated events and workshops to promote organizational initiatives and client engagement.
- Developed tailored solutions to meet client needs while ensuring brand alignment.
Sales & CRM Representative
State Life Insurance
02.2018 - 10.2018
- Managed customer portfolios and B2C sales meetings to enhance customer relationships through effective CRM system utilization and engagement activities.
- Coordinated communication between departments to enhance operational efficiency.
- Assisted in developing training materials for new management representatives.
- Managed scheduling and logistics for client meetings and presentations.
Sales & CRM Officer
Jubilee Life Insurance
10.2017 - 12.2017
- Facilitated sales operations through effective quotation reviews, enhanced customer relationship management, and thorough account profiling.
- Managed customer inquiries regarding policy details and claims processes.
- Assisted in developing training materials for new employees and agents.
- Coordinated team meetings to discuss project updates and operational strategies.
Marketing Manager
Rise Mom Startup
06.2017 - 08.2017
- Developed startup launch strategy and implemented CRM functions, lead generation, SEO/SEM campaigns, and market research to establish market presence.
- Developed targeted marketing campaigns for new parenting products.
- Collaborated with cross-functional teams to enhance brand messaging.
- Analyzed market trends to identify growth opportunities for startup initiatives.
Intern
United Nations
02.2016 - 07.2017
- Coordinated logistics for international delegates during awareness campaigns and events.
- Assisted in research projects related to global development initiatives.
- Supported event planning for international conferences and meetings.
- Coordinated logistics for delegations and visitors at headquarters.
Intern
Center for Sustainability Research & Practice
09.2016 - 01.2017
- Conducted research, advocated for policy changes, managed projects, analyzed policies, and authored reports.
- Assisted in organizing international conferences and events for global collaboration.
- Supported research initiatives by gathering and analyzing relevant data sources.
- Coordinated logistics for meetings, ensuring timely communication among participants.
Education
BS - International Relations
Bahria University
Skills
- Digital marketing
- Product marketing
- Go-to-market strategy
- Integrated Marketing Campaigns
- Consumer Growth Marketing
- Brand Strategy & Positioning
- Market analysis
- Marketing analytics
- Email automation
- SEO and SEM
- Cross-Functional Project Leadership
- Creative Campaign Development
- E-commerce Strategy
- Stakeholder & Executive Management
- Customer retention
- Visual Content Creation
Certification
Google Digital Garage – Fundamentals of Digital Marketing
LANGUAGES
English
Timeline
Senior Marketing Manager
Grani Marmo Classic LLC
11.2022 - Current
Marketing Executive & Business Analyst
COE Global
02.2022 - 10.2022
Marketing Executive & CRM Specialist
Milkbun Digilabs FZCO
11.2021 - 01.2022
Admission Officer & Relationship Manager
Bahria University
11.2019 - 12.2020
Senior Marketing Executive
Z-Tech Studio
06.2019 - 10.2019
Marketing Executive & Content Writer
Spring Association
12.2018 - 04.2019
Sales & CRM Representative
State Life Insurance
02.2018 - 10.2018
Sales & CRM Officer
Jubilee Life Insurance
10.2017 - 12.2017
Relationship Manager & Recruiter
AIESEC
08.2017 - 11.2018
Marketing Manager
Rise Mom Startup
06.2017 - 08.2017
Intern
Center for Sustainability Research & Practice
09.2016 - 01.2017
Intern
United Nations
02.2016 - 07.2017
BS - International Relations
Bahria University