Rinata Kutyeva

Planning & Innovation - Customer Service Division

• Managed service contracts for 36 partners across the GCC, ensuring timely renewals and addenda.
• Conducted annual audits (onsite & online) to assess partner performance, ensuring compliance with SLAs.
• Optimized cost planning for 65+ locations, reducing indirect costs (signage, infrastructure, incentives) by $146K.
• Led marketing campaigns, coordinating key visuals, PDP development, and social media content for service offerings.
• Deployed service marketing materials across Brandstores and Service Centers, aligning with brand guidelines.
• Increased service partner revenue by $741K within the first year through successful launch of Extended Warranty and Expert Care Cleaning Service.
• Collaborated with Sales, D2C, and Marketing to launch new services and value-added offerings.
• Expanded Samsung product penetration in the retail network via offline/online channels, driving higher product visibility.
• Managed department budget, ensuring timely vendor payments and cost optimization.
• Delivered monthly reports on marketing activities, costs, and project performance to senior management.
• Analyzed footfall data to enhance service touchpoints, improving sales campaign targeting.
• Developed service packs, boosting customer loyalty and brand retention.

• Supported daily hospital ops and compliance with FO Manager.
• Implemented SOPs; assisted in KPI development and audits.
• Trained staff, managed shifts, and resolved service issues.
• Ensured billing accuracy and regulatory compliance.
• Coordinated with departments and supported marketing campaigns.
• Interpreted for international patients and managed on-site events.