RINI DAS
Dubai
Summary
Dynamic Senior Marketing Category Manager with over 11 years of expertise in comprehensive marketing category management, strategic sourcing, and stakeholder engagement. Demonstrated success in leading high-value sourcing initiatives, crafting and executing strategic marketing plans, and achieving substantial financial gains. Skilled in fostering key business partnerships, leading cross-functional teams, and advancing CSR, sustainability, and supplier diversity objectives. Dedicated to driving the transformation and success of sourcing functions in a fast-paced, global environment.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Regional Purchase Manager - IMEA
Henkel
03.2020 - Current
- Managed an annual Marketing & Sales spend of €64 Mn and led a diverse international team in the IMEA region, fostering collaboration and high-performance.
- Developed & implemented a sustainable sourcing program that cut down Scope 3 carbon emissions by 20% & reduced costs by 57% for Point of Sale Materials across IMEA region.
- Established and managed Preferred Supplier Lists (PSLs) for advertising production, digital agencies, and BTL agencies, optimizing supplier selection, improving time to market & procurement efficiency.
- Consolidated multiple brand spending & negotiated multi-year agreements with key identified Production and Post Production Houses, ensuring global brand compliance, increased exclusivity, and significantly reduced cost by 35%.
- Implemented insourcing for Artwork Design & Adaptation, reducing costs by 18% and enhancing adherence to global brand guidelines
- Increased supplier performance and accountability by designing a KPI framework which improved delivery times by 11% & quality by 8%
- Implemented a digital influencer marketing platform to identify & engage with key influencers to optimize campaigns, improving brand visibility, consolidating & amplifying marketing efforts at the regional level.
Purchase Manager
Henkel
01.2018 - 03.2020
- Managed an annual spend of €35 Mn and a team of 3 direct reports
- Executed global marketing strategy by securing an exclusive contract with a renowned celebrity hairstylist, enhancing the Beauty Care Professional business.
- Implemented Print Management Company Model across IMEA region, achieving 19% cost savings for a spend of 17.2M€
- Transformed existing payroll model into a service model for Merchandisers, successfully reducing legal and financial risks while delivering an impressive cost savings of 15% for an annual spend of 12.5 M€.
Deputy Purchase Manager
Henkel
03.2016 - 01.2018
- Headed IMEA's largest Greenfield projects as Purchase Project Leader, overseeing an annual spend of €38 Mn and a team of 3 direct reports.
- Executed cost-effective sourcing strategies, delivering 13% savings and proactively adapting to unaccounted project scope changes, shielding against inflationary pressures for over 3 years.
- Led a cross-functional team and implemented Solar Power Purchase Agreement (PPA) project, resulting in a 15% reduction in Scope 1 Carbon Emissions.
- Spearheaded the global rollout of a Civil Expert training program for both purchasing and engineering teams, resulting in standardized contract clauses, improved supplier claim management, enhanced project execution, and substantial cost reduction company-wide.
Senior Purchase Engineer
Larsen & Toubro
12.2011 - 02.2016
- Streamlined 3PL Service Providers in India's Western Region, yielding an 8% savings for a 580 Mn INR annual spend through strategic lane consolidation & annual rate contract negotiation
- Reduced the annual TMT Steel & Cement Spend of 3.1 Bn INR by 9% through innovative strategies like Volume Bundling and Reverse e-Auction.
Education
Bachelor of Engineering in Mechanical Engineering -
Nagpur University
Skills
- Strategic Category Management
- Senior Stakeholder Management
- Cross-Functional Leadership
- Team Leadership & Development
- Marketing Sourcing Strategy
- CSR, Sustainability, and Supplier Diversity
- RFx and Preferred Supplier Lists (PSL) Management
- Financial Acumen
- Performance Reporting and Metrics
- Digital Marketing Strategy
Awards
- Henkel Excellence Award, Recognized for delivering projects under budget and on time.
- Henkel Lion's Award, Awarded the Best Sustainable Project globally for implementing Solar PPA project.
- Henkel High Potential Employee, Awarded from 2016 to 2020
- Civil Expert Trainer, For developing and rolling out Civil Training globally
- L&T Best Performer, Awarded for the year 2014
Certification
Strategy in the Age of Digital Disruption, INSEAD - 2024
Sustainability Pioneer Training, IESE - 2023
Timeline
Regional Purchase Manager - IMEA
Henkel
03.2020 - Current
Purchase Manager
Henkel
01.2018 - 03.2020
Deputy Purchase Manager
Henkel
03.2016 - 01.2018
Senior Purchase Engineer
Larsen & Toubro
12.2011 - 02.2016
Bachelor of Engineering in Mechanical Engineering -
Nagpur University
Similar Profiles
Mohamed HussinyMohamed Hussiny
Head of Accounting, Reporting and Tax at HenkelHead of Accounting, Reporting and Tax at Henkel
Martin HoneMartin Hone
Training Specialist at HenkelTraining Specialist at Henkel
Omar Sherif FouadOmar Sherif Fouad
Data Science & Analytics Working Student at HenkelData Science & Analytics Working Student at Henkel