Rishabh Sethi
Revenue Operations || Business Systems || Go-to-Market Operations
Summary
Experienced Go-to-Market (GTM) operations professional with a decade of industry expertise, including extensive experience working for North American companies and two years in Europe. Proficient in optimizing CRM systems such as Salesforce and utilizing various revenue tech stacks like Marketo, HubSpot, LeanData, Demandbase, 6sense, Bizible, Salesloft, Outreach, Drift, Gong, ZoomInfo, Asana, and Jira to enhance sales and marketing efficiency. Demonstrated ability to effectively collaborate with and lead global teams to drive business growth through data-driven analysis, cross-functional coordination, and automation. Currently seeking opportunities in the United Arab Emirates to leverage expertise in a dynamic and multicultural business environment. Experienced and enthusiastic consultant with a proven track record of success across diverse industries. Possesses exceptional interpersonal, problem-solving, and analytical skills to provide valuable advice and expertise to client organizations in order to improve overall business performance. Proficient in all aspects of operations, strategy, and finance.
Overview
7
7
years of professional experience
6
6
Certifications
Work History
Senior Revenue Operations Analyst
Solace
06.2024 - Current
- Optimized GTM processes, resulting in a 20% reduction in deal closure time by streamlining handoffs across Sales, Marketing, and Customer Success teams
- Developed CRM reports and dashboards that led to a 25% increase in pipeline visibility and accelerated data-driven decision-making
- Managed Salesforce and GTM tools, increasing system adoption by 30% through improved training and tool integration strategies
- Cross-functional collaboration by serving as a liaison between Sales, Marketing, Finance, and Customer Success to ensure alignment of goals, strategies, and processes, fostering seamless collaboration across teams
- Identified gaps and bottlenecks in sales pipelines, leading to a 10% improvement in pipeline efficiency through targeted process enhancements
- Oversee and maintain CRM systems (e.g., Salesforce, HubSpot) to ensure data accuracy and integrity
- Defined and tracked key revenue metrics (CAC, LTV, churn), leading to a 15% reduction in acquisition costs
- Developed performance reports and dashboards, enabling stakeholders to make faster decisions, improving project timelines
- Manage integrations between CRM, marketing automation, and other business systems
Senior Marketing Operations Manager
Emburse LLC
10.2021 - 06.2024
- Administered GTM Tech Stack for all platforms (Marketo, Salesforce, HubSpot, LeanData, Demandbase, Drift, Alyce, Bizible, Mutiny, Salesloft, Gong, RingLead, Slack etc.)
- Mentored and led a team of two Marketing Ops professionals, increasing productivity by 25% through improved project management workflows in Asana and Jira
- Collaborate with sales to implement lead handover processes, resulting in a 35% increase in sales-accepted leads (SALs)
- Improved campaign strategies through targeted A/B testing and deliverability optimization, achieving a 25% boost in CTR
- Redesigned lead scoring models and lifecycle stages, driving a 30% increase in qualified leads through better lead prioritization and nurturing
- Optimized Marketo-Salesforce integration, enhancing lead management and scoring, which improved lead-to-opportunity conversion rates by 20%
- Owned system configurations (fields, workflows, point-to-point integrations between revenue systems) as well as vendor relationships
- Enhanced database health and optimized data structures, improving data accuracy and accessibility by 25% through targeted cleanup and audit protocols
- Established and enforced data governance policies, resulting in 30% fewer data discrepancies across Marketo and Salesforce
- Developed dashboards and performance reports, enabling marketing teams to improve campaign effectiveness through better data-driven insights
Marketing Automation Manager
TrackTik
07.2020 - 10.2021
- Integrated Marketo and Salesforce, reducing data silos and improving marketing technology efficiency by 20% through streamlined workflows
- Designed and executed lead nurturing programs using automated email sequences, increasing lead-to-opportunity conversions by 25%
- Launched targeted email campaigns using Marketo, achieving a 15% increase in CTR through advanced segmentation and personalized content strategies
- Analyzed campaign data to optimize performance, resulting in a 10% boost in conversion rates through A/B testing and refined targeting
- Developed and maintained comprehensive dashboards and reports to track key performance indicators (KPIs) and marketing ROI
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Marketing Automation Consultant
Marketing Automation Corp (M.A.C)
06.2019 - 07.2020
- Conducted consultations to implement marketing automation strategies, achieving a 95% client satisfaction rate by tailoring solutions with Marketo, HubSpot and Salesforce integrations
- Built and executed Marketing Automation Strategies for B2B clients including lead routing and lead scoring, data management, segmentation, forms & landing pages, nurture tracks & reporting
- Followed best practices including A/B Testing, segmentation, dynamic content & data cleansing to ensure legal compliance (CASL) and data governance
- Created, executed, and optimized email marketing campaigns, ensuring compelling content and effective call-to-actions (CTAs) that utilized marketing automation tools to schedule, segment, and track email campaigns for optimal engagement and conversions
- Built custom insight reports and analyzed top-of-funnel performance using HubSpot, Marketo, and SFDC reports
- Managed the Marketo & Salesforce Database for Enterprise accounts with over 1 million leads
Digital Marketing Manager
Hearing Excellence Inc.
10.2017 - 07.2020
- Developed and executed a multi-channel digital marketing strategy, leading to a 30% increase in website traffic through targeted SEO, PPC, and social media campaigns
- Managed digital campaigns across social media, email, PPC, and SEO, improving conversion rates by 25% through continuous optimization and strategic A/B testing
- Launched segmented email campaigns using ZOHO, Mailchimp, and HubSpot, boosting email open rates by 20% and CTR by 15% through personalized messaging and targeted content
- Collaborated with the web team to implement SEO strategies, increasing organic search traffic by 30% and organic lead generation by 20%
- Optimized PPC campaigns, reducing cost per acquisition (CPA) by 15% while improving conversion rates through keyword targeting and ad performance tracking
Fractional MOPs/RevOps Consultant
My Own Company
01.2019 - Current
- Marketo Implementation and Configuration including building automations, program setup, integration with Salesforce and other 3rd party tools
- Developed and executed comprehensive marketing automation strategies to enhance lead nurturing, scoring, and conversion processes
- Managed and optimized multi-channel marketing campaigns within Marketo, ensuring maximum engagement and performance by utilizing A/B testing and personalization
- Designed lead scoring models and segmentation strategies to improve targeting and lead qualification, resulting in more effective marketing and sales alignment
- Developed custom email templates, landing pages, and forms within Marketo, aligning with client branding guidelines and optimizing them for user experience and responsiveness
- Conducted comprehensive audits of existing Marketo setups and marketing campaigns, identifying gaps and recommending performance enhancements for lead generation and engagement
- Ensured compliance with data privacy regulations like GDPR and CAN-SPAM by implementing required consent mechanisms and proper data handling procedures in Marketo
- Collaborated with client teams to build Account-Based Marketing (ABM) programs within Marketo, tailoring campaigns for high-value target accounts
- Some Key Agencies that I have provided my services are as follows: - HyperX Marketing, Digital Reach Agency, Marketing Automation Corp, Untapped Digital, Yokel Local, The MarTech Weekly
- Key Accounts that I have worked for – Telarus, Transit Systems, Dashlane, John Crane, WorkLeap, ABC Fitness Etc
Education
Master of Science - Digital Marketing
University College Dublin
Dublin 05.2001 -
Bachelors of Technology - Electrical, Electronics And Communications Engineering
Punjab Technical University
India 05.2001 -
Skills
CRM: Salesforce, HubSpot CRM, ZOHO
Certification
3x Marketo Certified Expert
Timeline
Senior Revenue Operations Analyst
Solace
06.2024 - Current
Senior Marketing Operations Manager
Emburse LLC
10.2021 - 06.2024
Marketing Automation Manager
TrackTik
07.2020 - 10.2021
Marketing Automation Consultant
Marketing Automation Corp (M.A.C)
06.2019 - 07.2020
Fractional MOPs/RevOps Consultant
My Own Company
01.2019 - Current
Digital Marketing Manager
Hearing Excellence Inc.
10.2017 - 07.2020
Master of Science - Digital Marketing
University College Dublin
05.2001 -
Bachelors of Technology - Electrical, Electronics And Communications Engineering
Punjab Technical University
05.2001 -
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