RISMI MAHRIF
Dubai
Summary
Highly capable and forward-thinking Regional Visual Manager bringing strong record of accomplishment in building cohesive branding strategies across product marketing channels. Proficient in designing in-store displays and advertising approaches to maximize brand awareness and revenue. Offers history of success in creating leading-edge approaches and working effectively at all levels to coordinate smooth implementations.
Overview
20
20
years of professional experience
Work History
Regional Visual Merchandising Manager
Sharaf Fashion Retail - FOREVER 21
12.2016 - Current
- Increased sales by developing and implementing effective visual merchandising strategies for regional stores.
- Improved brand consistency across locations by establishing comprehensive visual merchandising guidelines.
- Collaborated with store managers to optimize product presentation and inventory management, resulting in increased customer satisfaction.
- Enhanced store aesthetics through regular design updates, driving foot traffic and boosting revenue.
- Evaluated the success of visual merchandising efforts by conducting regular store visits and providing constructive feedback to staff members.
- Streamlined regional visual merchandising processes by introducing standardized tools and training materials for consistent execution.
- Developed strong relationships with vendors to secure high-quality fixtures and promotional materials at competitive prices.
- Coordinated seasonal campaigns and promotional events, ensuring timely set-up and removal of displays for maximum impact.
Regional Area Visual Manager – Giordano
Giordano Group
12.2014 - 12.2016
- Responsible for translating the Visual Merchandise plan through execution of creative window, products placements, props, and floor designs to attract and engaged customers
- Execute seasonal floorplans
- Liaise with contractors and suppliers to coordinate the production and installation timeline
- While enhancing brand presence through creative ideas, be cost sensitive and contribute to cost savings initiative when possible
- Maintain good rapport with the marketing, merchandising, logistics, store teams to ensure collaborative efforts towards effective visual merchandising leading to Sale benefit
- Implement store signage programs according to commercial guidelines.
Area Visual Merchandiser - Splash
Landmark Group Holdings
03.2004 - 10.2010
- Enhanced store aesthetics by creating visually appealing merchandise displays and window installations.
- Boosted sales performance through strategic placement of high-demand products in prominent locations.
- Collaborated with store managers to develop effective visual merchandising strategies for seasonal promotions and events.
- Streamlined inventory management by maintaining organized and accessible product storage areas on the sales floor.
Education
High School Diploma -
Al Fahriya Central Collage
Panadura, Srilanka09.2001
Skills
- Sales Analysis
- Brand Management
- Team Leadership
- Project Management
- Training and Development
- Creative Vision
- Market Research
- Strategic Planning
- Store Layout Optimization
- Attention to Detail
- Product Knowledge
- Originality and Creativity
Business Travel
- Store Visit quarterly for ME and SEA Forever 21 stores.
- US visits for Training on Merchandising and Launching Set up.
Civil Status
MARRIED
Spoken Languages
ENGLISH, HINDI, TAMIL
Visa Status
EMPLOYMENT
Personal Information
- Title: REGIONAL VISUAL MANAGER
- Date of Birth: 02/09/83
- Nationality: SRILANKAN
Timeline
Regional Visual Merchandising Manager
Sharaf Fashion Retail - FOREVER 21
12.2016 - Current
Regional Area Visual Manager – Giordano
Giordano Group
12.2014 - 12.2016
Area Visual Merchandiser - Splash
Landmark Group Holdings
03.2004 - 10.2010
High School Diploma -
Al Fahriya Central Collage
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