Rizvi Farook

• Provide strategic vision, leadership, and operational direction to drive profitability, quality, and cost efficiency across the organization.
• Oversee end-to-end operations to ensure business continuity and sustainable growth, reporting directly to the Managing Director (remote).
• Lead the development, presentation, and execution of annual business plans, aligned with long-term strategic goals.
• Drive sales performance, target achievement, and new business development, expanding market reach and revenue streams.
• Spearhead annual BDA negotiations with major supermarket chains, securing commercially viable and growth-oriented agreements.
• Managed international sourcing and supplier negotiations, securing timely supply of high-quality products for 800+ supermarkets, groceries, and restaurants.
• Implemented cost control measures and supply chain efficiencies, mitigating risks from currency fluctuations and global disruptions.
• Build and lead high-performing teams through effective recruitment, training, and change management initiatives.
• Developed brand strategies that strengthened market presence and improved customer engagement.

Developed and executed best-in-class retailer communication strategies, achieving #1 brand visibility and retailer engagement.

Designed and implemented in-store and out-of-store trade marketing strategies based on shopper insights, delivering top-ranked Retail Execution Index (REI).

• Strengthened brand positioning, ensuring sustained market leadership and enhanced Share of Voice (SOV) at national and regional levels.
• Led large-scale sports and event marketing initiatives, significantly enhancing brand equity and achieving national recognition.
• Played a key role in strategic sponsorships, including major SPORTS Rugby & Cricket partnerships, driving significant brand visibility.
• Drove digital transformation by developing in-store POSM tracking system with IT, improving visibility of brand and competitor presence.
• Ensured strong governance, stakeholder management, and performance tracking across all marketing initiatives.
• (Dialog Axiata PLC : 2005 - 2022 )
• Senior Marketing & Trade Marketing Leadership