Rizwan Shaikh

• Spearhead regional category strategy for Electrical & Lighting covering switches, LED lighting, chandeliers, fans, and solar products across 20+ GCC showrooms.
• Lead end-to-end product lifecycle — sourcing, pricing, assortment planning, and retail execution achieving 10-15% sales growth YoY.
• Execute quarterly product introductions aligned with consumer trends and retail insights, boosting category freshness and repeat purchases.
• Achieved 8–12% annual cost savings through strategic vendor negotiations and long-term sourcing agreements.
• Streamlined inventory planning and stock allocation across A, B, and C format stores, improving sell-through by 25%.
• Designed and executed regional pricing frameworks and promotional offers (combo deals, seasonal sales) driving 15–20% sales uplift during campaigns.
• Partnered with sales, marketing, and VM teams to ensure 100% compliance in product display, planogram accuracy, and marketing alignment.
• Mentored junior category staff and enhanced cross-department collaboration, improving reporting accuracy and decision speed.
• Reduced ageing inventory by 30% through targeted clearance and re-merchandising initiatives.

Previous Roles at Danube Home:

• Product Manager | Jan 2018 – Mar 2021
• Product In-Charge | Jan 2017 – Dec 2017
• Assistant Product In-Charge | Jan 2016 – Dec 2016
• Product Executive | Jan 2015 – Dec 2015
• Senior Sales Advisor | Jan 2014 – Dec 2014
• Sales Advisor | Aug 2010 – Dec 2013

• Directed operations for the department, managing 30+ team members and achieving yearly top-line growth targets.
• Developed and executed in-store promotional campaigns and cross-merchandising strategies that elevated department sales.
• Implemented inventory and training systems that reduced stockouts by 20% and improved staff productivity.
• Customer Care Executive – Stationery & Gifts | Jan 2007 – Dec 2007
• Customer Service Associate – Stationery & Gifts | May 2006 – Dec 2006