Robertо Carella

• Led end-to-end commercial projects from planning to execution and closing
• Developed and implemented sales strategies to drive revenue growth
• Coordinated cross-functional teams (Sales, Marketing, Operations)
• Managed key accounts and expanded strategic customer portfolio
• Identified and developed new business opportunities
• Planned and monitored sales targets, KPIs and revenue forecasts
• Negotiated commercial agreements and contract terms
• Conducted market analysis and territory/account mapping
• Prepared commercial proposals and business cases
• Managed project budgets and controlled operational costs
• Delivered regular performance reports to senior management
• Built and maintained strong relationships with partners and stakeholders
• Optimized sales processes and customer acquisition funnels
• Supported go-to-market strategies for new products and services
• Resolved complex commercial issues for key clients
• Drove continuous improvement initiatives within the sales organization

A new opportunity to grow and never stop challenging yourself..

1. Commercial and Strategic Skills
• Generated +30% revenue growth year-over-year through new business and account expansion
• Successfully launched new commercial initiatives resulting in measurable revenue impact
• Market analysis: Interpretation of market data, monitoring competition and understanding trends.
• Budget management: Control and allocation of financial resources to maximize profits.

2. Leadership and Management Skills
• Team management: Supervision, training and motivation of the sales team.
• Effective communication: Ability to clearly communicate objectives and strategies to collaborators.
• Problem solving: Ability to solve operational problems and manage crisis situations.
• Decision making: Making quick and effective decisions based on data and analysis.

3. Interpersonal and Negotiation Skills
• Negotiation: Managing complex commercial negotiations with customers, distributors and partners.
• Customer focus: Understanding customer needs and offering customized solutions.
• Networking: Developing and maintaining strategic relationships at local and international level.

4. Technical Skills
• Industry knowledge: In-depth knowledge of the reference sector, products and services offered.
• Digital skills: Familiarity with CRM, ERP and data analysis tools.
• Foreign languages: Fluency in English and other local languages
is often essential.

5. Behavioral Skills
• Results orientation: Focus on achieving sales objectives.
• Adaptability: Effective management of multicultural and dynamic contexts.
• Resilience: Ability to work under pressure and overcome difficulties.

The Middle East represents an excellent perspective and discover new markets.

• Selection of the most suitable marketing tools based on the customer target.
• Business development activities in order to increase sales turnover and reach targets.
• Planning of sales activities in compliance with the commercial strategies defined with management.
• Building and consolidating strategic relationships with customers, suppliers and stakeholders.
• Analysis of sales data in order to improve the commercial strategy to reach targets.
• Planning and management of online and offline advertising and communication campaigns.
• Definition and development of corporate marketing and sales strategies.
• Conducting market analyzes by verifying consumption trends and monitoring the performance of competitors.
• Collection of information of interest on competitor and market activities.
• Data analysis to evaluate the effectiveness of marketing campaigns.
• Analysis of the reference market and identification of growth opportunities.
• Planning and development of sales and marketing strategies.
• Supervision of branding and brand promotion activities.

Geo-political tensions divert the developments of previous experience, giving a new start to new excellent collaborations with previously unknown commercial realities.

• Management of a client portfolio in the property and real estate sector.
• Built a strong and sustainable sales pipeline supporting long-term growth.
• Communications management, developed and implemented crowdfunding strategies.
• Increased average deal size through value-based selling and negotiation
• Research and analysis of real estate assets in the reference market.
• Management and coordination of relationships, opportunities and new negotiations with external stakeholders in the property and real estate market regarding investments, negotiations, renegotiations and new commercial initiatives.
• Management of mediation between buyer and owner in the sale of properties and reaching agreements in 75% of cases.
• Drafting of contracts and taking care of bureaucratic and financial issues related to the purchase and sale of real estate.
• Definition of KPIs, CRM management and sharing of plans and operational actions with the team, in order to align expectations and objectives.

The most complicated and formative experience of my professional career. It exposed us to risks, challenges and failures, which were crucial for a high-profile growth path. It made it possible to achieve previously unknown states of mind and goals.

• Positioning and development of Made in Italy PMI in the covered market.
• Definition and development of corporate marketing and sales strategies.
• Conducting market analyses by verifying consumer trends and monitoring competitor performance.
• Determination of brand identity characteristics through images and language.
• Definition and development of corporate marketing and sales strategies.
• Conducting market analyses by verifying consumer trends and monitoring competitor performance.
• Determination of brand identity characteristics through images and language.
• Training, consultancy and training of the Sell-out Specialist in points of sale.
• Social selling and lead generation.
• Set-up and layout of concept stores - department stores - corners and boutiques. Analysis of standards and mystery shopping.
• End-to-end management, reporting and investment management.
  Negotiations and customer management.
• Coordination of key customers and prospects to understand their needs and customize the product/service.
• Setting up of sales points and organization of fairs, expo and search for new businesses.
• Outsourcing management and corporate coordination.
• Direct collaboration with well-known Made in Italy brands; Brunello Cucinelli - Kiton - Inglesina - AMAPure - QDL - ...
• General management, training and implementation of the business development strategy.
• Operational management of divisions, audit and optimization of company executions.
• Sales planning, KPI analysis and business process management.
• Personal participation in negotiations and long-term relationships with key customers.
• B2B - B2C - Online Business - E-commerce & Market place development.
• Definition of operating methods aimed at achieving the assigned objectives.
• Use of communication methodologies capable of facilitating relationships with different interlocutors.
• Team building & Team leadership.
• Notices and subsidized finance.
• Definizione e sviluppo delle strategie aziendali di marketing e di vendita.

A path decidedly outside my comfort zone begins, thanks to which I gain new technical and commercial training, new roles and responsibilities are assigned which amplify and improve the approach to the company's business.

• Research and analysis of the covered market.
• Representation of the company at trade fairs and customers in Europe.
• Management and coordination of the sales network.
• Negotiating relationships with decision makers and management of outsourced services.
• Continuous training and professional development of the sales team.
• Management and consultancy on the technical parameters of goods, customs permits and certifications.
• Logistics and transport management.
• Management of business relationships with key customers.
• Development of strategic commercial partnerships for the expansion of the sales network and the acquisition of new customers.
• Participation in trade fairs and industry events advertising the products and the company.
• Implementation of commercial and communication policies in the relevant channel in agreement with the Sales & marketing division.
• Management of relationships with partners, key accounts, customers, distributors and retailers aimed at understanding and anticipating business needs.
• Supervision of execution and monitoring of results by aligning managers such as Sales Directors and Area Managers with improvement actions.

Past choices favor the achievement of my goal. This gives rise to new collaborations with a foreign company. The exclusive and selected environments and the close relationships with well-known local entrepreneurs and professionals determine a profound change of perspective in me, generating a new vision and new projects.

• Maintain relationships with management and main stakeholders.
• Acquisition, development and management of the customer portfolio in the area of expertise.
• One to One customer management.
• Execution of the actions necessary to achieve the sales and profitability objectives defined by the ownership.
• Assignment of individual and collective tasks and KPIs to your collaborators.
• Recruitment and training of new resources and coordination and motivation of the assigned team.
• Taking care of the hiring and training of the technical staff.
• Development of proposals and action plans to implement company business strategies.
• Conducting commercial negotiations with acquired customers.
• Management of negotiations with customers ensuring full satisfaction.

The transition from a technical to a commercial role took place this year. I choose exclusive locations, certain of developing a network of useful contacts for new partnerships and foreign collaborations.

• Accelerated sales cycle through process optimization and better pipeline management
• One to One customer management.
• Proposal of a quality service with great attention to the customer.
• Change of location and role when required for work needs.
• Management of the entrusted team and assignment of tasks.
• Search for customer satisfaction through a high level of attention to service.
• Management and problem solving of any conflicts in the workplace.
• Management of assigned activities in full autonomy thanks to the skills acquired.
• Positioning of organizational objectives in line with the company mission, thus promoting growth in turnover, profit & business through the development of collaboration strategies.

Dynamism, inner security and desire for change allow you to invest in foreign experiences. The comparison with new and different commercial realities changes the order of my beliefs, principles and values, leaving room for new goals, dreams and objectives.

• Acquisition, development and management of the customer portfolio in the area of expertise.
• Assignment of individual and collective tasks and KPIs to your collaborators.
• Personal wellness trainer.
• Customer management.
• Sales performer.
• Public relations.
• Sales development with cross selling and up selling actions.

The role of Personal Wellness Trainer is increasingly transformed into a commercial figure. The success achieved in the workplace stimulates the birth of new Soft Skills and ambitious goals. An internal change begins that will move me away from a technical figure towards a decidedly commercial one.

• Best seller Trainer Virgin Group 2010.
• Opened and developed multiple new strategic accounts, expanding customer base
• Generated +40% revenue growth year-over-year through new business and account expansion
• Development of technical and professional plans.
• Medical history and planning of specific objectives.
• One to One courses & programs.
• Carrying out activities paying attention to detail and ensuring precision in execution.
• Monitoring and interpretation of the results of personalized training programs.
• Drafting of targeted functional re-education programs proposing specific exercises based on the client's needs.
• Tips and advice on lifestyle, supplements and correct nutrition.
• Designing new programs and monitoring customer progress.
• Organization and preparation of equipment for HIIT, Crossfit, bootcamp training, calisthenics, postural gymnastics, bodybuilding, kettlebell training, strength & conditioning classes.

The role of Personal Fitness Trainer provides useful and in-depth experience in customer management, needs analysis and persuasive communication. I fill the role with excellent results and goals.

• Customer portfolio management and sales of services.
• Collaboration and planning of the activation of physical and postural education interventions at medical, physiotherapy and sector bodies.
• Direct assistance to users in daily activities, in the performance of physiological functions and support in the mobilization of people with difficult walking both in a clinical-hospital environment.
• Collaboration with colleagues in carrying out assigned tasks.
  Assistance in the post-injury rehabilitation phases to facilitate rapid recovery.
• Drafting of personalized training plans that include specific food programs and muscle cool-down plans.
• Development of new programs or modification of existing ones in order to avoid injuries, maximize efforts and facilitate the achievement of the client's physical well-being goals.
• Designing new programs and monitoring client progress.

Despite my young age and little experience, I am assigned a role of responsibility and management. Direct contact with people from the Italian Jet Set allows me to accelerate my personal and professional growth path.

• One to One Management and Sales of Services.
• Technical - operational management.
• Planning of work activities in compliance with the required deadlines.
• Definition of operating methods aimed at achieving the assigned objectives.
• Management of the assigned workload while maintaining calm and balance.
• Management of the customer portfolio through contact and acquisition of new prospects and retention of those acquired.
• Implementation of commercial and communication policies in the relevant channel in agreement with the Sales & marketing division.
• Participation in meetings, events and trade fairs to develop the network and understand new trends.