Rofaiel Abdelshaheed

Spearheaded a team in providing crucial INSIGHTS AND ANALYTICS to shape our marketing strategy, resulting in an $800 million USD increase in revenue.

• Develop a deep Business Unit TAs understanding of market landscapes, competitive development efforts, and value needs of patients, physicians, and payers.

• Own the strategic decisions of METAP & CIS market research projects across all business units.

• Partner with brand teams to ensure quality execution and timely delivery of prioritized market research projects.

• Serve as a trusted advisor, by owning various phases of market research projects, including kick off, approach development, definition of methodology, execution, insight, and analysis.

• Identify gaps and needs proactively and provide recommendation or solutions to gain additional insights outside of the regular market research schedule.

• Communicate the core insights and key findings of market research projects to Hub leadership team and brand teams to drive a positive impact on the business.

• Manage the market research agencies with clear communication of research objectives and timeline and ensure the agencies understand and comply with the requests and process from Abbott.

• Present final outputs and provide recommendations in line with brand objectives.

• Maintain the OPEX dedicated to market research activities and monitor the spending status to meet the OPEX plan.

• Ensure research activities are complaint, strictly following the internal policy, procedure, and industry code of conducts.

• Establishes in coordination with the Brand Manager the quantitative objectives for the Brand, both in terms of Volume and Share, establishes the monthly objectives for SOM, DOTs, etc.

• Leads the process to assess and communicate the attractiveness of new product/business opportunities in collaboration with key commercial business partners.

• Leverages customer insights and market data to influence areas of interest, unmet need, and commercial opportunity for portfolio.

• Depth and breadth skills of the qualitative and quantitative market research methods, insights fishing, market understanding, operational excellence and project management.

• Developed a comprehensive understanding of market landscapes, competitive development efforts, and the value needs of patients, physicians, and payers.

• Effectively communicated this understanding to key business partners, primarily to the BUs leadership.

• Develop a deep understanding of market landscapes, competitive development efforts, and value needs of patients, physicians, and payers. Communicate this understanding with key business partners, primarily to the BUs leadership.

• Lead commercial forecast/evaluation and business decisions to commercialize the pipeline assets across METAP & CIS markets.

Contributed to the delivery of $450 million USD increase in company revenue.

• Develop and prioritize launch plans based on the market opportunity assessment of each geography.

• Lead cross-functionally on the label selection for our new wave of innovation, considering approval timelines and pricing impacts.

• Effectively partner cross-functionally with Medical, Pricing, Market Research and Regulatory to develop the launch plans within METAP & CIS markets.

• Lead on the strategic long range plan exercise.

• Own the launch readiness deliverables of the new wave of innovation across BUs until the brand teams are being formed.

• Lead commercial forecast/evaluation and made informed business decisions to successfully commercialize pipeline assets across METAP & CIS markets.

• Establish a strong partnerships with Medical, Pricing, Market Research, and Regulatory teams to develop launch plans within AMET markets.

• Lead the strategic long-range planning exercise of the HUB, ensuring alignment with organizational goals.

• Take ownership of launch readiness deliverables for the new wave of innovation across BUs until the formation of brand teams.

• Lead the development and execution of integrated digital marketing and communications campaigns, collaborating with cross-functional peers to ensure alignment with business objectives.

• Collaborate with cross-functional teams to develop and implement email marketing campaigns, increasing customer engagement and retention.

• Stay up to date with industry trends and best practices in digital marketing, implementing new tactics and strategies.

• Manage the execution of digital brand projects and sales campaigns, establishing clear metrics and KPIs.

• Drove brand positioning and image through environmental co-branding projects.

• Brand Awareness: help to build brand awareness by creating and implementing targeted online campaigns. This includes utilizing various channels such as social media, search engine optimization (SEO), content marketing, and online advertising to reach the target audience effectively.

• Customer Engagement: enable to engage with healthcare professionals and patients through various digital platforms. This can include interactive websites, mobile apps, email marketing, webinars, and social media engagement. These channels facilitate two-way communication, allowing for personalized interactions and feedback.

• Content Creation and Distribution: allow to create and distribute valuable content to educate and inform their target audience. This can include producing blog articles, whitepapers, videos, and infographics that provide valuable insights into diseases, treatments, and healthcare advancements.

• Data Analytics and Insights: provide access to valuable data and analytics, allowing pharmaceutical companies to measure the effectiveness of their campaigns, track user behavior, and gain insights into customer preferences to helps optimize marketing strategies and make informed decisions.

• Regulatory Compliance: adhere to strict regulatory guidelines ensuring compliance with regulations such as the FDA's guidelines on advertising and promotion of prescription drugs.

Develop customer-centric market research strategies that contributed to $325 million USD in company revenue.

• Design research strategies: Responsible for developing comprehensive research plans that align with the organization's objectives. This involves determining the appropriate mix of qualitative and quantitative research methods to gather relevant insights.

• Manage research projects: Oversee the execution of research projects, ensuring that they are conducted efficiently and effectively. This includes coordinating with internal teams, external vendors, and stakeholders to ensure smooth project implementation.

• Conduct qualitative research: Lead the design and execution of qualitative research studies, such as focus groups, interviews, and ethnographic research. This involves developing discussion guides, moderating sessions, and analyzing qualitative data to derive meaningful insights.

• Conduct quantitative research: Oversee the design and implementation of quantitative research studies, such as surveys and statistical analysis. This includes developing survey questionnaires, managing data collection, and analyzing quantitative data to generate actionable insights.

• Data analysis and reporting: Responsible for analyzing research findings, identifying trends, and drawing conclusions. You would prepare comprehensive reports and presentations to effectively communicate research results to key stakeholders.

• Successfully implementing research strategies that led to actionable insights and informed key business decisions.

• Improving the efficiency and effectiveness of research processes, resulting in cost savings and faster project turnaround times.

• Develop innovative research methodologies or approaches that provided unique insights and competitive advantages.

• Build and lead a high-performing research team, fostering a collaborative and results-driven culture.

• Establish strong relationships with internal stakeholders and external partners, ensuring effective collaboration and alignment on research objectives.

Effectively protect a business revenue of 1.1 billion USD.

• Liaise with Sales and Marketing departments to identify business needs.

• Establish and monitored marketing and sales reporting parameters.

• Interpret and communicate key insights from primary and secondary research.

• Data Analysis: Utilizing various analytical tools and techniques to analyze large datasets, identify trends, patterns, and correlations, and extract meaningful insights.

• Market Research: Conducting market research studies to understand customer preferences, market trends, and competitive landscapes, providing valuable insights for product development, marketing strategies, and business growth.

• Consumer Insights: Collecting and interpreting consumer feedback, conducting surveys, focus groups, and interviews to gain a deep understanding of customer needs, preferences, and behaviors, enabling the development of customer-centric strategies.

• Reporting and Presentations: Preparing comprehensive reports and presentations that effectively communicate insights and recommendations to stakeholders, including senior management, marketing teams, and other relevant departments.

• Strategy Development: Collaborating with cross-functional teams to develop data-driven strategies and action plans based on insights, aiming to drive business growth, improve customer satisfaction, and enhance overall performance.

• Performance Tracking: Monitoring key performance indicators (KPIs) and conducting regular performance evaluations to assess the effectiveness of implemented strategies and initiatives, making data-driven adjustments as needed.

• Stakeholder Collaboration: Working closely with internal teams, such as marketing, sales, and product development, to align insights with business objectives and support decision-making processes.

• Achievements: successfully identifying untapped market opportunities, implementing cost-saving measures based on data analysis, improving customer satisfaction scores, or contributing to revenue growth through data-driven strategies.