Summary
Overview
Work history
Education
Skills
Languages
Custom
Timeline
Generic
Rohit Massey

Rohit Massey

Dubai,United Arab Emirates

Summary

Accomplished professional with expertise in brand development and sales strategies, driving successful direct marketing campaigns and competitive analysis. Proven track record in budget oversight and trade spend optimisation, enhancing market strategy development and pricing strategies. Adept at quantitative analysis to support effective sales promotions, aiming to leverage skills for continued growth in strategic marketing roles.

Overview

15
15
years of professional experience
4013
4013
years of post-secondary education

Work history

Trade marketing manager

SWEET GARDEN GENERAL TRADING LLC
DUBAI, UAE
08.2024 - Current
  • Streamlined distribution process, enhancing product availability at retail outlets.
  • Fostered positive relationships with retailers for improved shelf presence.
  • Negotiated profitable deals with suppliers whilst maintaining strong relationships.
  • Boosted sales by implementing targeted promotional activities.
  • Led cross-functional teams for smooth execution of trade marketing campaigns.
  • Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
  • Executed training sessions for sales team, augmenting their skills and knowledge.
  • Partnered with advertising agencies for development of impactful ad campaigns.
  • Managed trade budgets efficiently, ensuring optimal use of resources.

Associate Trade Marketing Manager

MH Enterprise LLC
Dubai
10.2020 - 07.2025
  • Assisting with market strategy, brand development in line with the company objectives
  • Develop and implement trade promotion strategy and tailor-made promotion activities
  • Responsible for information analysis and reporting - Responsible for company market budget development and control
  • Monitored social media and online sources for industry trends
  • Evaluates market reactions to trade promotions and reports on the results in order to ensure the timely adjustment of the strategy and plans to meet changing market and competitive conditions
  • Initiate, coordinate and implements promotion programs combining advertising with purchase incentives to increase sales; purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes and contests, and other promotion programs designed to target specific trade marketing objectives
  • Enhance the communication flow between Marketing and Sales team.

Trade Marketing Specialist

NMC trading LLC
Dubai
05.2010 - 05.2020
  • Designed and oversaw marketing events for advertising, promotion and reputation development.
  • Set monthly sales KPIs for the team, closely analysing targets through [System] to ensure teams achieved goals.
  • Compiled reports detailing campaign performance and customer engagement trends.
  • Preparing Powerpoint presentations to convey new ideas, status updates and campaign pitches.
  • Conducted SWOT analysis to assist in the development of marketing strategies.
  • Created competitive pricing strategies for products based on competitor activity, market trends and product demand.
  • Monitored competitor activity to evaluate products, pricing and promotions.
  • Conceptualized & Executed and innovative high impact launch campaign for FMCG products (for category), compromising of multimedia ATL, BTL & TTL elements.
  • Handled brands HUL (Dalda ghee, Rozana & Indus valley rice), LUNA (Milk and canned food), Blue Ocean Tuna, Lambweston (fries), Mc Cormick (Spices), Parle (Frooti), Americana Canned and Tuna (GFI), Droste Chocolate, Vita (frozen).

Education

MBA - Marketing

Periyar University
Salem, India
08.2008

Bachelor of Commerce - Computer Application

Mukand Lal National College
Haryana,India
08.2004

Fundamentals of Digital Marketing Course - Digital Marketing

Google
10.2020

Skills

  • Brand development
  • Sales promotions
  • Sales strategies
  • Budget oversight
  • Pricing strategies
  • Market strategy development
  • Competitive analysis
  • Direct marketing campaigns
  • Quantitative analysis
  • Trade spend optimisation

Languages

English
Hindi
Punjabi

Custom

  • Playing Football
  • Listening Music

Timeline

Trade marketing manager

SWEET GARDEN GENERAL TRADING LLC
08.2024 - Current

Associate Trade Marketing Manager

MH Enterprise LLC
10.2020 - 07.2025

Trade Marketing Specialist

NMC trading LLC
05.2010 - 05.2020

MBA - Marketing

Periyar University

Bachelor of Commerce - Computer Application

Mukand Lal National College

Fundamentals of Digital Marketing Course - Digital Marketing

Google

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Rohit Massey