Rojilliane Simbulan
Adidas Emerging Markets
Dubai
10
Years of experience
Results-oriented Marketing and Retail Professional with a strong foundation in hospitality and over 8 years at Adidas. Currently driving omni-channel strategies in Dubai Mall’s trade zone, leveraging consumer insight and brand storytelling to enhance flagship experiences and achieve growth in competitive markets.
Work History
3 Years 8 Months
02.2023 - Current
3 Years 8 Months
Senior Marketing Activation Specialist - OCM
Adidas Emerging Markets | Dubai, DU
02.2023 - Current
- Leading omnichannel trade activation across adidas’ largest retail cluster in the UAE, spanning five Dubai Mall flagship stores and representing ~70% of Dubai’s DTC business.
- Coordinated cross-functional execution with sales, marketing, and agency partners to deliver consistent in-store activations.
- Supported the management and tracking of Marketing Working Budget (MWB) for Dubai Mall Trade Zone, contributing to cost-effective activations and ROI-focused execution across flagship and brand stores.
- Collaborated with CRM, digital, and retail teams to support omni-channel campaigns that strengthened consumer engagement across physical and online touchpoints.
- Elevated sales performance for one of Adidas’ top 10 global flagship stores, driving consistent growth through ROI-optimized activations and localized consumer strategies.
- Strengthened brand presence through influencer partnerships, seasonal activations, and premium campaigns, increasing campaign visibility by ~20–25% through channel supports
- Implemented reporting and benchmarking frameworks that tied Dubai Mall’s results to EMC and global KPIs, directly contributing to Emerging Markets.
- Proactively identified potential roadblocks during activations, developing contingency plans and alternative solutions to minimize disruptions and delays
- Acted as key support lead during temporary management transition, overseeing operational follow-through, campaign alignment, and stakeholder communication across the district
1 Year 3 Months
11.2021 - 02.2023
1 Year 3 Months
In-Store Visual Merchandiser
Adidas Emerging Markets | Dubai, DU
11.2021 - 02.2023
- Strengthened Dubai Mall trade zone performance, a core cluster contributing significantly to Dubai’s DTC, by elevating visual merchandising across flagship and brand stores.
- Enhanced consumer journeys by tailoring in-store communications to high-footfall mall environments, ensuring premium product visibility during peak traffic and key launches.
- Reinforced Dubai Mall’s position as a benchmark for retail excellence across EMC, directly supporting the region’s retail growth objectives.
- Weekly analysis of Space Management Results with SM and draft common action plan
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
3 Years
11.2018 - 11.2021
3 Years
Sales Associate
Adidas Emerging Markets | Dubai, DU
11.2018 - 11.2021
- Drive layout decisions - bubble and micro plans and implement as agreed ensure store complies with VM standards and guidelines to provide brand shopping experience to all consumers
- Update Space Management Tool floor plan and fixture allocation based on product presentation movement to achieve 100% efficiency
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands
- Helped customers locate products and checked store system for merchandise at other sites.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
7 Months
01.2018 - 08.2018
7 Months
Front Office Executive
Mango Suites Hotel | Philippines
01.2018 - 08.2018
- Enhanced guest satisfaction by providing exceptional front office service and promptly addressing inquiries.
- Streamlined check-in and check-out processes for improved efficiency and reduced wait times.
- Assisted guests with special requests, ensuring their needs were met and exceeding expectations.
- Increased room occupancy with effective upselling techniques and personalized recommendations.
- Managed reservation system, accurately inputting bookings and managing cancellations or changes.
- Handled guest complaints professionally, by 100% resolving issues quickly to maintain positive relationships.
4 Months
08.2017 - 12.2017
4 Months
Food Expeditor / Team Member
Yakumi, Solaire Resort and Casino | Philippines
08.2017 - 12.2017
- Accurately communicate guest orders to chefs across line while maintaining composure and prepare accordingly as per meal course.
- Confidently serve and assist guests to their reserved seats and aid to their needs.
- Played key role in bolstering high-end dining experience by optimizing resources allocation.
- Executed and supervised plate preparation according to temperature and condiment specifications
- Assisted wait staff with timely food delivery and guest requests.
- Improved order accuracy by effectively communicating with kitchen staff and ensuring timely food preparation.
4 Months
05.2016 - 09.2016
4 Months
Seasonal Hotel Team Member
Holiday Inn Resort Orlando Suites - Waterpark | FLORIDA USA
05.2016 - 09.2016
- Enhanced team efficiency by streamlining communication and implementing effective collaboration tools.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Assisted customers with inquiries and provided exceptional service, resulting in positive feedback from shoppers.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
Education
Bachelor of Science - Tourism Management
St. Paul University Philippines | 01-2018
Bachelor of Science - Hotel and Restaurant Management
St. Paul University Philippines | 01-2018
Skills
Marketing & Brand Activation: Campaign Management
Event Execution
Go-to-Market Strategies
Analytics & Planning: ROI Analysis
Sales Forecasting
Strategic Calendar Planning
Retail & Merchandising: Visual Merchandising
In-store Communication
Portfolio
Flagship & Retail Activation
Creating premium experiences across Dubai Mall's high-footfall retail environment.
Product & Category Moments
Bringing key launches and category priorities to life through consumer-facing experiences.
Consumer Engagement
Developing interactive experiences that encourage participation, membership engagement and deeper brand connection.
Retail Storytelling
Translating global adidas campaigns into locally relevant executions while maintaining brand consistency.
Omnichannel Activation
Connecting physical retail with CRM, digital and other consumer touchpoints.
Commercial Execution
Supporting activation decisions through budget management, performance tracking, benchmarking and ROI-focused planning.
Certification
- Diversity & Inclusion Training – Adidas (2021-2023)
- Visual Merchandising Training – Adidas (2019-2024)
- Health, Fire & Safety Program – Adidas (2019–2022)
- Global Sales Academy Retail Professional Training – Adidas (2021)
Timeline
Senior Marketing Activation Specialist - OCM
Adidas Emerging Markets
02.2023 - CurrentRead more
In-Store Visual Merchandiser
Adidas Emerging Markets
11.2021 - 02.2023Read more
Sales Associate
Adidas Emerging Markets
11.2018 - 11.2021Read more
Front Office Executive
Mango Suites Hotel
01.2018 - 08.2018Read more
Food Expeditor / Team Member
Yakumi, Solaire Resort and Casino
08.2017 - 12.2017Read more
Seasonal Hotel Team Member
Holiday Inn Resort Orlando Suites - Waterpark
05.2016 - 09.2016Read more
St. Paul University Philippines - Bachelor of Science, Tourism Management
Read more
St. Paul University Philippines - Bachelor of Science, Hotel and Restaurant Management
Read more
Work Preference
Work Type
Full Time
Location Preference
HybridOn-Site
Location:
Dubai, DU
Open to relocation:
No
Important To Me
Work-life balanceCompany CulturePersonal development programsHealthcare benefitsWork from home optionFlexible work hoursCareer advancement