Roopali Singh
Dubai
Summary
Results-driven digital marketing professional with over 7 years of experience across the FMCG, hospitality, and insurance sectors. Expertise in social media management, influencer marketing, loyalty programs, paid campaigns, and content strategy across multiple platforms. Skilled in driving engagement, brand visibility, and customer retention through data-driven marketing strategies.
Overview
7
7
years of professional experience
Work History
Marketing Manager
HDFC Life Insurance Company
10.2023 - 04.2025
- Grew Facebook and Instagram community by 25% through consistent, data-led content strategies tailored to customer life-stage journeys.
- Produced and distributed high-retention podcast content, resulting in 40%+ increase in repeat listeners and deeper audience engagement.
- Optimized blogs and SEO structure, which increased blog traffic by 18% and improved average time-on-page by 25%.
- Led integrated campaign planning across Facebook, Instagram, and YouTube, helping improve lead conversion rates by 12%.
Marketing Manager
Lohono Stays
04.2022 - 10.2023
- Executed a comprehensive loyalty program, contributing to 25% repeat bookings and increased customer LTV.
- Led PR initiatives that boosted website traffic by 15% and enhanced brand visibility across luxury travel media.
- Scaled Instagram follower base by 30%, resulting in a 20% increase in inbound inquiries and bookings.
- Produced SEO-driven blog content that grew organic website visits by 35% in 6 months.
- Developed content strategies and oversaw content creation across platforms. Planned and executed paid campaigns on Google Ads and Meta, optimizing performance and ROI.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Assistant Marketing Manager
Jabsons Food Pvt Ltd
09.2019 - 04.2022
- Planned and executed 130+ BTL activations across retail outlets, housing societies, and trade events, contributing to a 20% increase in regional sales and boosting footfall by 30% in key stores.
- Launched city-specific tasting campaigns and festive stalls, achieving average sampling-to-sale conversion rate of 22%.
- Drove collaboration between sales, F&B, and operations to align marketing strategies with business objectives, improving cross-functional execution efficiency by 30%.
- Managed agency coordination for ATL and BTL campaigns, ensuring on-time execution within 85% of planned timelines.
Marketing Executive
Parag Milk Foods
02.2018 - 08.2019
- Executed 50+ high-impact BTL activations across premium malls and retail zones, resulting in an 18% boost in brand visibility and 12% lift in in-store sales.
- Managed daily digital engagement, growing the brand’s social media following by 35% and improving online engagement by 28% YoY.
- Partnered with mall marketing teams to organize events drawing 2,500+ footfalls each, directly contributing to qualified lead generation and store visits.
Education
MBA - Marketing
Mumbai University
Mumbai 04-2018
BBA - Marketing
Mumbai University
Mumbai04-2015
Skills
- Marketing Analytics & SEO Optimization
- Performance Marketing & Paid Media
- Content & Social Media Strategy
- Marketing Analytics & SEO Optimization
- Content Strategy & Copywriting
Languages
English
Hindi
Timeline
Marketing Manager
HDFC Life Insurance Company
10.2023 - 04.2025
Marketing Manager
Lohono Stays
04.2022 - 10.2023
Assistant Marketing Manager
Jabsons Food Pvt Ltd
09.2019 - 04.2022
Marketing Executive
Parag Milk Foods
02.2018 - 08.2019
MBA - Marketing
Mumbai University
BBA - Marketing
Mumbai University
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