Accomplished professional with extensive expertise in window treatments, effective communication, and networking proficiency. Demonstrates visionary planning and profit growth strategies, coupled with global business acumen and negotiation mastery. Skilled in executive decision-making, innovative mindset, and contract negotiations. Committed to leveraging these competencies to drive organizational success and achieve strategic goals.
Cultivated a network of buyers across UAE, Middle East, and Africa, leveraging strong negotiation and presentation skills to outpace competitors and drive market expansion enhancing international revenue streams
Proven P&L owner with strong track record of accelerating business growth -Propelled annual sales from AED4mn to AED6mn (2018) and further scaled revenue to AED10mn in two fiscal years through targeted sales initiatives and customer segmentation
On boarded 125+ active interior designers, Design consultants, Real estate developers and fit-out companies contributing to significant lead conversion rates (up to 40%), consistently exceeding monthly sales goals by 100-110% through performance-driven incentives
Introduced annual rebate programs for key interior design and fit-out partners to incentivize consistent project collaboration and drive repeat business. Launched Annual Maintenance contract (AMC's)by up selling and ensure ongoing client engagement, strengthen long term relationships and create recurring revenue systems.
Let quarterly product reviews to reduce under performing stock via strategic marked downs and liquidations increasing inventory efficiency and margin performance
Re-engineered pricing strategies and launched promotional campaigns that significantly enhanced brand visibility. Mentored a high-performing sales team aligning performance based incentives to sustain motivation and strategic business goals with results.
Spearheaded a strategic channel market program, enhancing collaboration with consultants and secured product specifications in key projects, significantly boosting market share including real estate developers, Contracting firms, Freelancers, designers strong in residential, hospitality and medical sectors.
Represented the company at prominent regional and international trade shows like including Index, Hotel show, R+T in Asia and Europe.
Project leadership & High profile installation:
Title: VP - Sales and Marketing at Serial Blinds Trading LLC
Introduced personal brand of perfume (