Summary
Overview
Work History
Education
Skills
Websites
Value-Added Attributes
Interests
Timeline
Generic
ROSHNI SHETH

ROSHNI SHETH

Customer Success Lead ME
Dubai

Summary

A management professional with 16+ years of experience in the fields retail and insights management. Possessing core competencies in T2T engagements, insights & delivery, account management, team management and retail audit, market research, project management, business development and relationship management across 4 countries namely India, US, UK & UAE. Proficient in driving the innovation mandate across diverse client groups, fortified by an astute understanding of each client’s unique needs, competitor insights and industry indicators. Adept at integrating diverse information sets to build a holistic view of consumers, channels and competitive environment. Proven track record of developing marketing strategy to achieve goals, working with cross functional teams and navigating across stakeholders. Well experienced across the pharmaceutical sector in India with leading players such as Alembic Pharmaceuticals and Century Pharma, providing valuable insights in the domain as well.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Overview

17
17
years of professional experience
3
3
Languages

Work History

ME Customer Success Lead

NielsenIQ
08.2024 - Current
  • Achievement:
  • Closed the year as high-performance executive in the larger network
  • Met KPIs on insights across NPS, retention, implementation of new WOW, and integration with NielsenIQ
  • Key Responsibilities:
  • Responsible for delivering insights to FMCG and Electronic retail partners across the Middle East region.
  • Key metrics of measurement are Thought Leadership, T2T sessions, Strategic workshops, commercial renewals
  • Managing a team of 13 full-time employees (FTEs). Responsible for elevating the BAU insights levels to retail partners
  • Enabling business development through quantified business opportunities for growth, strategy.
  • Data, Insights escalations POC across all 100+ partners in the region
  • Travelling to KSA to engage with senior stakeholders and key clients.
  • Excellent communication skills, both verbal and written.
  • Self-motivated, with a strong sense of personal responsibility.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

ME Retail Lead

GFK Middle East
06.2022 - 08.2024
  • Achievements:
  • Met all KPIs such as Partner Retention & Recruitment, Commercial Growth & Account Management.
  • Achieved Commercial & Recruitment Targets for 2023-24. Also received NPS rating of 80% +.
  • Recognized for Insights Delivery, Account Management, and Team Management. Rated ‘Outstanding’ for 2022 performance.
  • Worked with team on setting up Tobacco panel in KSA
  • Delivered T2T insights presentations to key retailers: Carrefour, Sharaf DG, Betterlife, Axiom, Jumbo, noon & Amazon++
  • Led the launch of new panel in Qatar independently, ensuring costs & efficiencies as per plan
  • Stabilized reporting team (high attrition for over 3+ years), driven by clear responsibilities & targets
  • Landed new BI tool for AI data analytics and ensured adoption internally & externally and met 2023 targets as agreed as of 2021.
  • Worked effectively in fast-paced environments.
  • Learned and adapted quickly to new technology and software applications.

Associate Director

NielsenIQ
01.2009 - 05.2022
  • Progressed through various roles across India, UK, and UAE, encompassing Retail Audit and Consumer Panel functions.
  • Significant Achievements:
  • Prospect Delivery Lead (Oct 2019 – May 2022):
  • Managed a diverse portfolio of Global and Local accounts, including Ferrero, IFFCO, BAT, ITG, BDF, BRF, GSK, Kellogg, Seara, Baladna, etc. (91 Clients), leading a hybrid team of 26 individuals across 3 countries.
  • Possess comprehensive product knowledge of Food, Tobacco, and Non-Food Categories, leading global discussions with BAT, ITG on escalations related to tobacco.
  • Recognized for delivering "Added Value" for Business Planning workshop for all categories for Arla'2022.
  • Provided Retail Data Analytics, delivering Insights to Action, Executive T2T Summaries, and support to Brand/Category teams on Business as Usual (BAU) activities, encompassing Pricing, Distribution, Whitespace, Growth Opportunities.
  • Conducted extensive T2T presentations to CEOs to drive engagement and identify business opportunities.
  • Conducted Top-To-Top Workshops and Engagements with Senior stakeholders, delivering actionable insights.
  • Lead Client Delivery for Pepsi (Aug 2017 – Oct 2019):
  • Managed End-to-End delivery for Middle East PepsiCo business, delivering Joint Business Plans (JBPs), Pepsi Strategic Plans (PSP) to senior stakeholders across Snacks & Beverages.
  • Demonstrated extensive knowledge of Retail Audit methodology, statistics, and Coverage to engage in highly technical conversations with clients.
  • Lead Client Delivery for Nestle (Mar 2011 – Aug 2017):
  • Directed Commercial + Delivery for Nestle across half the portfolio (Coffee, Nutrition, and Food), responsible for Business Development, Annual presentations delivery, and Account Management.
  • Achieved year-on-year targets on Sales and Service Presentations.
  • International Service Team in Oxford for Reckitt Benckiser (Mar 2009 – Mar 2011):
  • Played a key role in driving insights for RB onsite in Oxford/Slough, working on thought leadership pieces for the Global and overall Account Management.
  • Key Responsibilities:
  • Led client relationships, serving as the primary point of contact for key accounts.
  • Conducted thorough analyses of market trends, consumer behavior, and competitive landscape to identify growth opportunities and inform strategic decision-making.
  • Drove the development of client-specific business plans, joint business plans (JBPs), and other strategic initiatives to support revenue growth and client retention.
  • Kept abreast of industry trends, best practices, and emerging technologies in retail analytics and consumer insights.
  • Shared thought leadership internally and externally through presentations, whitepapers, and industry events to enhance NielsenIQ's reputation as a leader in the field.
  • Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
  • Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.
  • Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Education

Bachelor of Arts - Economics & Sociology

Ohio Wesleyan University
Delaware, Ohio
04.2001 -

Skills

  • Business Strategy
  • Brand & Consumer Insights
  • Business Analytics
  • Strategic Alliances
  • Customer Experience
  • Innovation
  • Stakeholder Management
  • Teamwork and collaboration

    Microsoft office

    Time management

    Organization and time management

    Excellent communication

Value-Added Attributes

Communication & Interpersonal Skills, Analytical Skills, Critical Thinking

Interests

Leadership Development & Mentorship

Reading Global Market Trends

Volunteering / Social Impact Projects

Long Distance Running

Engaging in Cross-Cultural Events

Timeline

ME Customer Success Lead

NielsenIQ
08.2024 - Current

ME Retail Lead

GFK Middle East
06.2022 - 08.2024

Associate Director

NielsenIQ
01.2009 - 05.2022

Bachelor of Arts - Economics & Sociology

Ohio Wesleyan University
04.2001 -
ROSHNI SHETHCustomer Success Lead ME