Ruba Haitham Ayyash

• Coordinate and oversee newsroom operations and newsgathering functions across TV and digital platforms.
• Ensure timely and accurate delivery of news output from bureaus and field teams.
• Provide editorial direction, factual verification, and guidance to correspondents and field reporters.
• Support news editors in planning and managing the daily news agenda.
• Produce TV packages (VT), live voice-over reports (LVO), and video clips.
• Conduct field reporting and on-ground coverage as a correspondent, delivering live broadcasts, TV reports, and interviews from major events.
• Presented and hosted a talk show program on Sky News Arabia platforms (2022–2023), covering key political, social, and current affairs topics.

Key Coverage & Field Reporting:

• AI Impact Conference 2026 – New Delhi
• World Government Summit 2026 – Dubai
• Bridge Summit 2026 – Abu Dhabi
• Abu Dhabi Masters Games 2026
• Expo 2025 Osaka – Japan (TV lives, reports, feature stories)
• Abu Dhabi International Book Fair (2021 & 2023)
• International Congress of Arabic Publishing & Creative Industries – Abu Dhabi
• Emirates Red Crescent humanitarian mission coverage (Syria & Turkey)
• Sharjah International Al-Rawi Forum (Climate Change)
• Vatican Foundation event honoring Abu Dhabi Crown Prince
• Afghan evacuation coverage – Abu Dhabi

Leadership Roles: Major News Coverage (Newsroom):

• Team Leader – News Desk (Iran, Gaza, Lebanon, Ukraine wars, Afghanistan withdrawal coverage)
• Team Leader - COP28
• Team Leader – US Presidential Election coverage, managing correspondents across multiple states.

Digital & Multimedia Production:

• Produce live coverage, TV reports, and social media content (videos, reels, digital storytelling) across multiple platforms

• Write political, intellectual, and social opinion articles.
• Cover regional and international current affairs through analytical pieces.

• Wrote and edited news articles, reports, and feature stories on a full-time basis.
• Conducted field reporting covering political, social, cultural, and artistic issues.
• Produced in-depth reports and interviews with political figures and public personalities.
• Delivered a weekly news segment for the website.
• Contributed to shaping digital content aligned with audience interests and current affairs.

• Trained in newsroom operations, including news writing and report preparation.
• Wrote and edited news articles, features, profiles, and investigative reports.
• Supported editorial teams in producing timely and accurate news content.
• Gained hands-on experience in fast-paced broadcast and digital news environments.

• Presented, prepared, and produced a morning TV program.
• Delivered live on-air segments and contributed to program content development.

• Wrote and edited reports, features, profiles, and investigative content.
• Covered a range of social issues through digital storytelling.

• Conducted field reporting and gathered news from the ground.
• Produced written news reports for publication.