Rula Z. Al Mashharawi
Abu Dhabi,United Arab Emirates
Summary
Experienced marketing professional with expertise in Marketing Automation & CRM, Salesforce, and Digital Marketing. Proficient in leveraging social media platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube, and WhatsApp Business to drive engagement and brand awareness. Skilled in Google Analytics, Hootsuite, Meltwater, and various monitoring tools for comprehensive marketing analytics and data analysis. Adept at content creation, copywriting, graphic design, and event management including conferences and webinars. Strong interpersonal skills with a proven track record in negotiation, networking, meeting deadlines, and performing well under pressure. Career goal: To utilise extensive marketing skills to achieve outstanding results in dynamic environments.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Marketing Specialist
Knowledge Group Consulting
, UAE
03.2024 - 03.2025
- Led digital marketing campaigns to enhance brand presence and achieve market penetration
- Developed and executed multi-channel marketing strategies to increase brand awareness and drive lead generation
- Utilized Marketing Cloud for targeted and engaging email marketing campaigns, enhancing customer engagement and retention
- Collaborated with teams to create impactful marketing materials for diverse projects, increasing market reach and customer interaction
- Created engaging content for company’s digital platforms, including website pages, marketing collateral, social media, and email campaigns, aligning with overall brand voice and messaging
- Managed and updated website content using Sitecore CMS as a Content Editor, ensuring accuracy, SEO optimization, and timely publishing of marketing materials
- Applied basic HTML coding to format and customize web content within Sitecore, improving layout consistency and visual appeal
- Led IT-related digital projects involving website, coordinating with internal teams and developers to plan, execute, and deliver improvements
- Managed execution and promotion of e& webinars, coordinating with speakers, developing content, and ensuring high audience engagement through targeted marketing
- Managed and grew social media presence, increasing engagement through strategic content planning and digital analytics
- Organized and promoted corporate events, achieving significant lead generation and expanding professional network
- Assisted in designing and implementing email marketing campaigns to nurture leads and increase customer retention
- Managed website using Sitecore, ensuring optimal performance, user experience, and content updates
- Handled public relations (PR) initiatives, enhancing company’s public image and media relations
- Project management for projects with government entities, ensuring successful planning, execution, and delivery according to required standards
Marketing Assistant
Knowledge Group Consulting
, UAE
09.2019 - 03.2024
- Managed and organized data, leads, and contacts using Click Dimensions CRM, ensuring the company maintained an accurate and up-to-date database for marketing and sales activities
- Assisted in direct communication with leads and contacts, making initial calls to gather information and support the sales team in nurturing potential clients
- Created basic visual content and provided support for social media posts, contributing to maintaining the company’s online presence
- Supported the development of marketing materials by helping with simple graphic design tasks and preparing content for brochures and newsletters
- Participated in the implementation and training process for Salesforce CRM, gaining foundational knowledge in customer relationship management systems and aiding in the transition from SharePoint to Salesforce
Education
Bachelor of Communication - Public Relations
United Arab Emirates University
01.2013 - 01.2018
Master of Business Administration - undefined
Abu Dhabi University
01.2024 - 03.2025
Skills
- Marketing Automation & CRM: ClickDimensions, Salesforce
- Content Management: Sitecore (Content Editor), basic HTML
- Digital Marketing Tools: LinkedIn, Instagram, Facebook, Twitter, YouTube, WhatsApp Business, Mobile App
- Analytics & Monitoring: Google Analytics, Meltwater, data analysis, market research
- Social Media & Email Marketing: Social media marketing, email marketing, content marketing
- Content Creation: Copywriting, graphic design, web content writing, SEO optimization
- Event Management: Conferences, webinars
- Design & Productivity Software: InDesign, Microsoft Office, SPSS
- Interpersonal skills
- Presentation skills
- Networking & negotiation skills
- Meeting deadlines
- Time management
- Team player
- Self-motivated & fast learner
- Result-oriented
- Performing well under pressure
- Problem solving
Certification
- Email Marketing Certified, HubSpot Academy, 2023
- Content Marketing Certification, Great Learning, 2023
- SEO Certification, Great Learning, 2023
- Digital Transformation Certification, Great Learning, 2023
- Introduction to Digital Marketing, Great Learning, 2023
- Marketing Management Certification, Saylor Academy, 2023
- HR Summit and Expo 2023 (CPD Certified), Informa Middle East, 2023
- Graduated from Youth Arab Media Leaders program
- Certificate of Debate workshop, NYU Abu Dhabi
- Certificate in CV writing and job interview workshop
- Certificate in conflict management workshop
- Certificate for practicing in 'UAE Innovation Month', UAE University
- Certificate in Thomson Reuters Foundation Journalism Program
- Photography, Directing videography and Marketing workshop, PYRAMEDIA
- Certificate from UAEU in SPSS course
- Certificate from JA worldwide in work ethics
- Certificate from JA worldwide in success
Affiliations
- JA worldwide, Member
- Youth Arab Media Leaders program, Member
Languages
Arabic
Native
English
Fluent
German
Intermediate
Timeline
Marketing Specialist
Knowledge Group Consulting
03.2024 - 03.2025
Master of Business Administration - undefined
Abu Dhabi University
01.2024 - 03.2025
Marketing Assistant
Knowledge Group Consulting
09.2019 - 03.2024
Bachelor of Communication - Public Relations
United Arab Emirates University
01.2013 - 01.2018
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