RYAN VICKY FERNANDES
Dubai
Summary
Marketing Professional | Strategic Marketing Maestro | Growth Catalyst | Brand Architect A persuasive and seasoned marketing leader with over 18 years of expertise across F&B, hospitality, retail, e-commerce, and world events. Proven success in brand strategy, event marketing, digital campaigns, and multi-channel growth initiatives across top brands like Tim Hortons, Apparel Group, and EXPO2020. Seeking to lead visionary campaigns that drive ROI, elevate brand visibility, and shape compelling consumer experiences.
Overview
18
18
years of professional experience
Work History
Marketing & Events Manager
Global Village – Dubai Holding Group
02.2024 - Current
- Spearhead 360 event marketing strategies enhancing visitor engagement
- Lead partnerships, brand activations, and cross-channel campaigns
- Oversee vendor negotiations, budgets, crisis planning, and compliance
- Drive ROI-focused reporting, stakeholder management, and brand growth
Marketing & Activation Manager
COP29, Baku – Azerbaijan
08.2024 - 01.2025
- Developed and executed high-impact marketing plans for international sustainability event
- Managed activations, branding, content, logistics, and cross-government collaboration
Group Marketing Manager
Basilico
03.2024 - 08.2024
- Created geo-targeted digital strategy and CRM ecosystem for group brands
- Managed budgets, research, partner programs, and monthly reporting to the board
Marketing Manager (Contract)
The Hamptons Café & Coastal Investments
01.2024 - 03.2024
- Developed revenue-driven marketing plans and launched new brand positioning
Marketing Manager (Contract)
Gourmet Gulf
07.2023 - 12.2023
- Led brand, media, digital campaigns for Meta Kitchens and 6 sub-brands
- Achieved 200%+ growth through performance marketing and CRM campaigns
Marketing Manager
Resolute Group
07.2022 - 05.2023
- Directed branding, campaign management, and e-commerce growth for F&B ventures
- Oversaw performance-based marketing for ASIA Kitchen and Elemart
Marketing & Events Manager
PICO (EXPO2020)
08.2021 - 04.2022
- Delivered 198 high-profile events, managed budgets, and supervised full operational teams
Brand Marketing Manager
Apparel Group
12.2015 - 08.2021
- Managed a marketing budget of AED 23M; led strategy for retail/F&B brands across GCC
- Executed grand openings, PR, and digital campaigns for over 10 global brands
Sr. Event Executive
Design Bucket
12.2015 - 08.2021
Project Executive
1001 Events
12.2015 - 08.2021
Program Consultant
ABAMI Consultancy
12.2015 - 08.2021
Project Executive
The Art Heir Group
12.2015 - 08.2021
Cluster Manager NSO
Apparel Group
10.2015 - 12.2015
Education
MBA - Business Managment
Master of Business Administration (MBA)
YBN University, Ranchi, Jharkhand, India03-2020
Skills
- Brand Strategy & Development
- Event Management & Activations
- Marketing Campaign Leadership
- Digital Marketing (SEO, Paid Media, CRM)
- Stakeholder & Partnership Management
- Budget Planning & ROI Optimization
- Market Research & Consumer Insights
- Cross-Functional Team Leadership
- ATL / BTL / TTL Communications
Accomplishments
- Named one of Top 30 F&B Marketing Visionaries in the GCC
- Launched TimHortonsGCC.com, expanding digital presence & revenue
- Raised AED 371,467 through the Smile Cookie CSR campaign with Al Jalila Foundation
- Delivered 34% business growth via pioneering GCC-wide delivery strategy
- Drove 45% sales surge with Naturalizer’s Ramadan campaign launch
- Re-launched Jollibee & Chowking in Oman at 134% of target
- Delivered 198 events in 180 days at EXPO2020
- Launched 36 stores in 3 months across GCC for Apparel Group
Languages
English
Advanced (C1)
Timeline
Marketing & Activation Manager
COP29, Baku – Azerbaijan
08.2024 - 01.2025
Group Marketing Manager
Basilico
03.2024 - 08.2024
Marketing & Events Manager
Global Village – Dubai Holding Group
02.2024 - Current
Marketing Manager (Contract)
The Hamptons Café & Coastal Investments
01.2024 - 03.2024
Marketing Manager (Contract)
Gourmet Gulf
07.2023 - 12.2023
Marketing Manager
Resolute Group
07.2022 - 05.2023
Marketing & Events Manager
PICO (EXPO2020)
08.2021 - 04.2022
Brand Marketing Manager
Apparel Group
12.2015 - 08.2021
Sr. Event Executive
Design Bucket
12.2015 - 08.2021
Project Executive
1001 Events
12.2015 - 08.2021
Program Consultant
ABAMI Consultancy
12.2015 - 08.2021
Project Executive
The Art Heir Group
12.2015 - 08.2021
Cluster Manager NSO
Apparel Group
10.2015 - 12.2015
MBA - Business Managment
Master of Business Administration (MBA)
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