SAANJEEV PRASAD

• Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
• Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
• Increased sales revenue by developing and implementing effective sales strategies.
• Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.

• Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Met with clients, delivering presentations, and educating on product and service features and offerings.

• Primarily responsible for development of Self Service Channel, responsible for delivering AOP Volumes based on annual plans including budgets and implementation of these plans in designated accounts across UAE.
• Leading on all contractual negotiations with the trade customers and responsible for finalization of CDA's in line with approved AOP budget.
• Monitor performance and compliance to CDA's of assigned accounts and take corrective action where appropriate.
• Analyze business trends to develop business growth plans and present periodically business review internally and externally.
• Demonstrate high commitment to personal and team's development, allocating meaningful time and resources.
• Provide direction by reducing complexity and developing clear and simple plans and focus on key priorities by setting milestones to ensure things happen as planned.
• Maintain a physical presence in the field to reinforce the account strategy, in-store execution & adherence to agreements.
• To formulate and develop the plan to push high SDV products to maximize the revenue and profitability.
• Co-ordination with Trade Marketing on day to day basis to plan promotions and ensure to have the sufficient Quantities co-packed well in advance to meet the requirement of assigned accounts as planned.
• Assigned for yearly average target of 36,000,000 while ensuring to have great push on high SDV products.
• Ensuring to have best in-class execution and adherence to Plan-O-gram across the assigned accounts.
• Having time to time ageing review with A/R Supervisor and take prompt action to have all collections on time and reconciliation issues are resolved in a timely manner.
• Responsible to maximize the number of Model Stores/Model Store+ as per set guidelines.
• Fully Instrumental in identifying the outlets/accounts having no defined category and covert them into our branded category with SOS of 60% and above. Analyzing ACN report to focus in the area of opportunity and work on it to gain market share.
• Managing a team of 21 people comprising of Supervisors/Pre-sellers and Merchandisers.
• Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
• Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
• Identified new business opportunities by analyzing industry trends and competitor activities.
• Organized client events to foster networking opportunities among key stakeholders while promoting brand awareness.
• Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
• Optimized resource allocation by monitoring budgets closely while overseeing projects from inception till conclusion.
• Conducted regular account reviews to monitor progress, identify opportunities, and address concerns.
• Assisted marketing team in creating promotional materials that resonated with target audience segments effectively.

ACHIEVEMENTS AND ACCOMPLISHMENTS

• First Major Category Revamp project was initiated for Self Service Channel in 2012, whereas I was leading on careful selection of potential outlets, selling the idea to the retailer, getting the commitment from Retailer in the form of a binding contract of 36 months and negotiated for prime location.
  
• Out of 17 outlets selected for Category Revamp in Phase 1, I secured 60%SOS for SSFL in 13 outlets, 80% in 1 outlet, exclusively 100% for SSFL in 2 outlets and 50% SOS in one outlet.
  
• The concept proved to be so powerful that in some to the outlets we doubled the SSFL space by increasing the category space and we were able to clean sweep the competitors and other macro snacks which resulted in strong double digit growth and SSFL's undisputed leadership image got clearly demonstrated.

• In line with the SSFL commitment of the being part of the journey, I secured and closed the deal for another 25 outlets for the category revamp project and got implemented which resulted into value and volume growth.
  
• After taking over the command of Self Service Channel, steered it to different height by mentoring and coaching the team on different aspects and also re-engineered the journey plan to make the same highly effective,

• Developed strong rapport with retailers, successfully oversaw the launch of innovations etc. Focused on fewer, bigger and better which resulted in phenomenal double digit growth for the top SS accounts.
  
• Successfully launched the Sunbites Nuts across the Channel with exceptional contract and execution across the Channel.
  
• Got AMEA excellence Award in 2014 for the outstanding performance.

• Runner up for PepsiCo President's ROH Award in 2014

• Managed Key Accounts such as Safeer Group, Sharjah Co-op, Union Co-op, Emirates Co-op, Choithram, Carrefour Market, Spinneys, Emirates Co-op, Rak National Market, World Mart, Dubai Duty Free and Al Maya Lal.
  
• Supervised the activities of assigned Key accounts to meet and exceed month on month sales target and yearly goal.
  
• Strategically ensured to get more out to the spending (Union Co-op, Sharjah Co-op etc.
  
• Ensuring that LTA, STA's are fully implemented while focusing on execution excellence.

• Taking lead on distribution of new SKU's within the specified time line and ensuring that the targeted SKU is given the due importance and aiming to ensure 100% distribution of the available SKU's.
  
• Preparing and sharing Score Card with top customers on regular basis.

• Controlling the spending as agreed with KAM and TM and ensuring the same to utilize in way to maximize the output.
  
• Ensuring that new launches, promotional activities are completed within the assigned time frame.
  
• Ensuring timely collection of payment and proper follow up of discrepancy upon reconciliation.
  
• Ensuring Pre-sellers and Merchandisers are following the agreed journey plan to optimize time and resources.
  
• Ensure that all team members achieve the required level of product knowledge in order to have upper hand while negotiating at outlet level for desired shelf space.
  
• Create and foster a motivational work environment which encourages professional development, team collaboration and high performance specially focusing on to build the capabilities of the merchandiser and Pre-seller.
• Identify and confront performance issues including communication of gaps in performance, coaching to improve performance, clearly setting expectations and taking further necessary steps as required.
  
• Follow up with direct reports on daily basis to measure progress on business plans/initiatives.
  
• Responsible for Annual operating plan targets through managing a team of Sales Executives and Sales cum Merchandisers.
  
• Negotiate with key accounts for primary and secondary visibility and other business drivers.
  
• Accountable for signing all short term contracts, floor displays, gondola executions and listing of NPD.

ACHIEVEMENTS AND ACCOMPLISHMENTS

Grew the assigned accounts by double digit.

As Modern Trade Supervisor, I was instrumental in growing the UCS by 29%, Sharjah Co-op by 9% and Safeer Group by 32% Vs 2010.

Wired with Sharjah Co-op and mutually agreed to participate in all the themed promo events.

Analyzed the level of investment in UCS and carefully re-structured the investment by cutting it from the non performing outlets and re-injecting it to the potential outlets resulting it into lowering the investment level.

Got Awarded fro best performing Supervisor in 2011.

• Entire responsibility for the overall operation of the site (Retail station) including all activities and had specific accountabilities for the performance of the forecourt, c-store and APC and overall site presentation.
  
• Leading a team of 40-70 individuals and accountable for achieving sales targets, agreed budgets as well as excelling in store standard/cleanliness, customer service and adherence to strict h&S standard.
  
• Working as a team with site staff and responsible for supervision, guidance and safety of all staff deployed at site.
  
• Leading by example and ongoing training support ensured to over achieve the excellent customer service standard by all staffs in each facet of the site operations.
  
• Dealing with all customers complaints in a professional, courteous and timely manner.
  
• Responsible for the achievement of budgeted targets through sales and profit generation, cash and inventory control and minimize the inventory shrinkage.