Sabah Noureddine

Facilitated optimisation of sales operations to support revenue growth.

Designed, implemented, and improved sales processes from lead generation through deal closure.

Managed and maintained sales CRM and related technology tools.

Tracked KPIs and analysed sales data to produce reports and insights.

Developed forecasting models to support strategic planning.

Ensured data accuracy across systems.

Collaborated with sales, marketing, finance, and operations teams to align objectives.

Assisted in campaign planning and rollout for healthcare and retail clients.

• Executed digital strategies driving a 40% increase in lead generation.
• Worked with creative teams to ensure aligned messaging across platforms.
• Created client reporting frameworks to track ROI and optimise spend.

• Managed negotiation processes to secure brand deals for promotional advertisements.
• Stores are well-informed about marketing programs and the lines of communication are open. Store requests are handled in a timely manner and store feedback is heard and escalated to the appropriate team/person.
• All necessary samples are in the retail lab and labelled properly for planogram set-ups.
• Stores receive all appropriate signage and collateral based on store design and classification.
• All marketing-related coupon codes are correctly set-up to allow for successful redemption in stores.
• Contribute to driving traffic to the stores by executing events, working with groups that use our merchandise and scheduling store events in tandem with seasonal/merchandise changes. Act as a liaison for company-wide promotions and media.
• Provides promotional materials to organizations which in turn creates customer traffic to NAZIH, increasing sales and gross margin.
• Responsible for the Calendar creation and strategizing, actively determining the most impactful and relevant materials for dissemination.
• Organized, promoted, and delivered training courses for the brands.
• Worked with several brands and attended different events for GHD, Bayliss, Macadamia, Indola, Shea Miracles, Onetech, Dr. Renaud.
• Worked & Coordinated activations with DSF markets, Club Apparel, Apparel Group Official.

• Orchestrated multi-brand promotions in collaboration with Club Apparel and DSF Markets, boosting in-store traffic and visibility. Delivered within tight deadlines while ensuring alignment with brand tone, audience persona, and overall goals.
• Delivered compelling in-store visuals and POS displays that aligned with campaign objectives and brand tone. Leveraged cross-channel platforms (social, email, print, event) to ensure 360 exposure and touchpoint coverage.
• Implemented email marketing automation that enhanced customer engagement and average transaction value. Delivered within tight deadlines while ensuring alignment with brand tone, audience persona, and overall goals.
• Provided detailed post-campaign analysis to measure store-level performance and inform future rollouts. Leveraged cross-channel platforms (social, email, print, event) to ensure 360 exposure and touchpoint coverage.

• Handled at the Agency multiple accounts for clients regarding SM & Marketing, clients where MEGA MALL SHARJAH, ROYAL CATERING ABUDHABI, BRAMBLE PERFUMES CITY WALK, ASIA IN WOK Dubai MALL & others.
• Led the visual content creation, capturing and curating images to highlight various events and activities, ensuring an engaging portrayal of the client atmosphere.
• Translating captions and content for the Arabic / English Instagram account.
• Achieved growth in followers from 5K to 10K by developing social media campaigns on Instagram.

• Directed strategy and execution for Mega Mall Sharjah, enhancing tenant visibility and increasing mall footfall. Introduced on-ground activation support and mall-wide promo tie-ins, leading to a 25% increase in weekly traffic.
• Drove content development, influencer partnerships, and activation promotions that doubled account growth in under a year. Maintained ongoing communication with agencies and stakeholders, aligning strategies with partner KPIs and deadlines.
• Integrated bilingual storytelling to appeal to both Arabic and English-speaking consumers across platforms. Delivered within tight deadlines while ensuring alignment with brand tone, audience persona, and overall goals.
• Reported on KPI trends and advised clients on continuous optimization for higher CTR and engagement. Delivered within tight deadlines while ensuring alignment with brand tone, audience persona, and overall goals.

• Providing thought leadership & identity opportunities, best practices, tools & trends in the social space & recommend measurable tests to trial new initiatives.
• Maintaining & optimizing social editorial calendar & analyze key metrics & updated performance reports implementing & measuring onsite social tools, supporting marketing promotion of social channels, track & share competitor social activity. Developing partnerships with social media influencers and subject matter experts to increase social evangelism: Photo Journalism, SEO Writing, copywriting & proofreading.

• Led the social media department of one of Lebanon’s most influential newspapers, overseeing digital strategy, post scheduling, audience engagement, and content optimization across platforms.
• Crafted and published timely, impactful Arabic content aligned with breaking news cycles and editorial voice.
• Simultaneously worked as a journalist in the political department, writing and editing articles on local and regional political developments.
• Conducted interviews with political figures, contributed opinion pieces, and ensured accurate reporting within tight deadlines.
• Played a key role in modernizing the paper’s online presence, increasing digital readership and public interaction.

• Managed the Agency official Instagram account, handling multiple accounts for clients regarding SM & Marketing.
• Oversaw social media postings and content, curating and optimizing materials to align with the brand's vision.
• Successfully executed a comprehensive growth strategy, resulting in a significant increase in Instagram followers from 5K to an impressive 10K.
• Created an Instagram account exclusively catered to the Arabic-speaking audience to expand the clients global outreach.

• Responsible for the Media department (Head of department)
• Interviewing political characters especially Deputies & Ministers.
• Editing & Creating Articles from foreign magazines and new agencies.
• Strategic Marketing

• Worked at Al Jadeed TV, one of Lebanon’s most influential television networks, known for its national reach.
• Served as a TV reporter in the newsroom and field, covering key political and social events, conducting interviews, and producing news packages for broadcast.
• Acted as a content creator for the channel, responsible for crafting teasers, episode summaries, translations, and promotional copy for upcoming shows and special segments.
• Collaborated closely with production and editorial teams to ensure tone consistency and audience engagement across platforms.
• Managed and published content across Al Jadeed’s social media platforms, increasing audience retention and supporting the network’s digital strategy during live broadcasts and trending events.
• Contributed to shaping the channel’s online voice, bridging traditional TV content with real-time, interactive digital engagement.

• Started at the Sports department- Mr. Hasan Sharara, the job was focused on editing the information & writing sport articles concerning the latest events in general.
• Managed to be the COPYWRITER of aljadeed New tv, editing all scripts of all the programs and series, and later on an online content editor.