Sabine Khoury

Heading the Influence Department at Sila!
Influence powered by Sila is one of the solutions we offer, to help brands connect with their audiences using the power of AI.

• Increased the Influence Department revenue by 32% from 2022 to 2023
• Enhanced client satisfaction by implementing personalized service strategies and maintaining long-term relationships.
• Led cross-functional teams in the development of innovative solutions tailored to meet unique client needs.
• Elevated brand reputation through exceptional communication skills, building trust with clients while fostering ongoing loyalty towards the organization.

Storyteller. Content Creator. Recipe Developer. Digital Influencer. Brand Ambassador for Marriott MoreCravings platform. My account and blog, SabineOnTheGo, has allowed me to be all these things. It is truly my passion project and helps me celebrate with the users the pleasure of eating, traveling and living every experience to its fullest.

WHAT DO I DO?

- Develop content for my Instagram account (@sabineonthego)

- Develop blog posts for my website (www.sabineonthego.com)

- Collaborate with brands such as Noon, Hardees (Americana), Starbucks (Al Shaaya), Daniel Wellington, Yas Island, GUESS, Intercontinental hotels, Jumeirah Group, Visit Ras Al Khaimah)

- Write articles and blogs for clients such as Marriott, Khaleej Times, HelloChef and others

(https://blog.hellochef.me/5-tips-to-make-your-diet-sustainable)

(https://www.khaleejtimes.com/wknd/bloggersheads/will-we-see-these-food-trends-in-2019)

- Managing and developing a team of 2 junior executives

- Building and managing relationships with my key clients and agency partners.

- Using data and insights to provide strategic consultancy to clients to achieve measurable business results.

- Developing influencer campaigns strategies based on insights.

- Overseeing quality and operational performance of accounts, ensuring clients' marketing objectives are met.

- Managing sales through forecasting and planning.

- Keeping up to date with new developments, trends and opportunities for both clients and the wider industry.

Relevant experience with international and local brands including:
Arla Foods (Lurpak, Puck, Arla Organic Milk, Kraft), Barilla, Starbucks RTD, NFPC (Lacnor, Oasis)

- Reported directly to the Managing Director

- Managed a team of 2 Project Managers

- Liaised with clients at a senior level on a day-to-day basis

- Provided strategic & creative consultancy to clients

- Used Pipedrive for social selling existing clients/Business development for potential clients

- Worked closely with project managers to further develop their skills and expertise

- Worked closely with the Managing Director & Strategy Director to help develop new processes to improve the agency's performance

- Played a key role in the recruitment of new team members as and when required

- Embraced thought-leadership by staying up-to-date on news

Worked with clients to identify business opportunities that fit with their marketing goals to build their social media reputation.

Relevant experience with international and local brands including:

- AIRLINES: KLM

- BANKING: Abu Dhabi Islamic Bank

- FINANCIAL: Dubai Chamber, Moneygram

- FMCG: Bavaria, Bateel, Kcal, Barilla

- LEISURE: Emaar Gift Card, Emaar Entertainment, Sharjah Museums, Duplays

- PRODUCTS & SERVICES: Bosch

Skills and experience:

- Proven leadership skills

- Client Relation Management

- Managed, retained and grew multiple accounts

- Managed and supported team members

- Oversaw the content

- Wrote business proposals

- Developed strategic social advertising campaigns

- Community management support for multiple social media channels including FB, TW, IG, YT, LI

- Social reporting

- Social advertising and campaign planning

- Project Management

- Copywriting in English&Arabic/ building social editorial calendars

- Scheduled posts on various social media channels

• Set yearly budgeting and forecasting plans with the Operations & Restaurants’ Brand Managers (Abdel Wahab, Ahwak, Duo, Harbor and Caribou Coffee).

• Produced monthly Profit and Loss statements and reported them directly to the CEO.

• Ensured proper implementation and monitoring of Marketing campaign plans in coordination with the Brand Managers

• Reviewed advertising quotations with the Brand Managers.

• Prepared business plans for five years.